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Absolut Sequel

by Richard W. Lewis
$13.90
Absolut Sequel
Absolut Sequel

Innovative exploration of iconic Absolut ad creativity.

Absolut Sequel isn't merely a look at advertising history; it's a visual and conceptual treat. If you have a keen interest in marketing or graphic design, the book reveals how a single brand captured the world's attention with wit and artistry. It's a celebration of the blend between art and commerce, perfect for sparking your own creative ideas or simply appreciating Absolut's clever approach to engaging with consumers through multifaceted advertising.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Absolut Sequel

by Richard W. Lewis
$13.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780794603311
Authors: Richard W. Lewis
Publisher: Periplus Editions (HK) ltd.
Date of Publication: 2005-10-15
Format: Paperback
Related Collections: Art, Business
Related Topics: Art and Photography, Design, Photography
Goodreads rating: 3.89
(rated by 36 readers)

Description

Includes CD-ROM. Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet. This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."
 

Innovative exploration of iconic Absolut ad creativity.

Absolut Sequel isn't merely a look at advertising history; it's a visual and conceptual treat. If you have a keen interest in marketing or graphic design, the book reveals how a single brand captured the world's attention with wit and artistry. It's a celebration of the blend between art and commerce, perfect for sparking your own creative ideas or simply appreciating Absolut's clever approach to engaging with consumers through multifaceted advertising.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.