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This book is a must-read for anyone who wants to create attention-grabbing presentations. Kosslyn's eight principles are backed by modern science, and he provides numerous examples and tips to help readers create presentations that are clear, memorable, and enjoyable. One of the book's most distinctive features is its emphasis on the importance of understanding how the brain processes information, and how this can be leveraged to make presentations more effective. Readers who follow Kosslyn's guidelines are sure to receive rave reviews for their next presentation.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

True or False?Most PowerPoint presentations ·compelling·illuminating·informative·clear and to the point FalseMake a change following the principles of Stephen ·a world authority on the visual brain·a clear and engaging writerMaking PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!
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Clear and to the Point : 8 psychological principles for compelling PowerPoint presentations

ISBN: 9780195320695
Estimated First-hand Retail Price: $42.75
Date of Publication: 2007-08-13
Format: Paperback
Regular price Our price:   $15.90
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Goodreads rating 3.61
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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This book is a must-read for anyone who wants to create attention-grabbing presentations. Kosslyn's eight principles are backed by modern science, and he provides numerous examples and tips to help readers create presentations that are clear, memorable, and enjoyable. One of the book's most distinctive features is its emphasis on the importance of understanding how the brain processes information, and how this can be leveraged to make presentations more effective. Readers who follow Kosslyn's guidelines are sure to receive rave reviews for their next presentation.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

True or False?Most PowerPoint presentations ·compelling·illuminating·informative·clear and to the point FalseMake a change following the principles of Stephen ·a world authority on the visual brain·a clear and engaging writerMaking PowerPoint presentations that are clear, compelling, memorable, and even enjoyable is not an obscure art. In this book, Stephen Kosslyn, a renowned cognitive neuroscientist, presents eight simple principles for constructing a presentation that takes advantage of the information modern science has discovered about perception, memory, and cognition. Using hundreds of images and sample slides, he shows the common mistakes many people make and the simple ways to fix them. For example, never use underlining to emphasize a word--the line will cut off the bottom of letters that have descending lines (such as p and g), which interferes with the brain's ability to recognize text. Other tips include why you should state your conclusion at the beginning of a presentation, when to use a line graph versus a bar graph, and how to use color correctly. By following Kosslyn's principles, anyone will be able to produce a presentation that works!