Imagine diving into the story of a global phenomenon that has become a staple in our daily lives. 'The Google Story' is not only a window into the birth of a tech giant, but it also gives you an exclusive peek behind the scenes of its explosive growth, all while wrestling with the complexities of maintaining a core ethical philosophy in a dynamic industry. If you're intrigued by the mechanics of the internet and the stories behind the scenes, this book will feed your curiosity and perhaps even inspire you about the power of innovation.

Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!

If Google's splashy IPO and skyrocketing stock haven't revived the dotcom sector, they have certainly revived the dotcom hype industry, judging by this adulatory history of the Internet search engine. Billionaire founders Larry Page and Sergey Brin, their counter-cultural rectitude imbibed straight from the Burning Man festival, are brilliant visionaries dedicated to putting all information at mankind's fingertips and "genuinely nice people" who "didn't care about getting rich." Their company motto, "Don't Be Evil," is not just PR boilerplate rendered in fantasy-gaming rhetoric, but a deeply-pondered organizing principle. Washington Post reporter Vise, author of The Bureau and the Mole, and researcher Malseed give a serviceable rundown of the company's rise from grad-student project to web juggernaut, its innovative technology and targeted advertising system, its savvy deal-making and its inevitable battles with Microsoft. But while they raise the occasional quibble about controversial company policies, they generally allow Google's image of idealism to overshadow the reality of a corporate leviathan. Worse, the bloated text feels like the product of an overly broad web search: anything with keyword Google-executives' speeches, seminar talks, informal Q and A sessions with students, company press releases, legal documents, SEC filings, even the company chef's fried chicken recipe-comes up, excerpted at inordinate and rambling length, drowning insight in a flood of information. (Publishers Weekly)

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.