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Onward: How Starbucks Fought for Its Life Without Losing Its Soul

by Howard Schultz
$8.90
Onward: How Starbucks Fought for Its Life Without Losing Its Soul
Onward: How Starbucks Fought for Its Life Without Losing Its Soul

Starbucks CEO's authentic journey through crisis and success.

If you're intrigued by the intersection of business acumen and human values, "Onward" is your next must-read. It's not just a corporate turnaround tale, but also an introspective look at Howard Schultz's leadership. You'll get a behind-the-scenes look at how Starbucks regained its footing by staying true to its core principles amid economic upheaval. It's for anyone who believes in the power of responsible business and the human side of leadership.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Onward: How Starbucks Fought for Its Life Without Losing Its Soul

by Howard Schultz
$8.90
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781118392973
Authors: Howard Schultz
Publisher: Wiley
Date of Publication: 2011-01-01
Format: Paperback
Related Collections: Business, Biographies & Memoirs
Related Topics: Management, Leadership, Entrepreneurship, Memoir, Biography, Biography Memoir
Goodreads rating: 3.86
(rated by 30143 readers)

Description

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company’s ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fast-paced narrative is driven by day-to-day tension as conflicts arise and lets readers into Schultz’s psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Onward represents Schultz’s central leadership philosophy: It’s not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day—a sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one
 

Starbucks CEO's authentic journey through crisis and success.

If you're intrigued by the intersection of business acumen and human values, "Onward" is your next must-read. It's not just a corporate turnaround tale, but also an introspective look at Howard Schultz's leadership. You'll get a behind-the-scenes look at how Starbucks regained its footing by staying true to its core principles amid economic upheaval. It's for anyone who believes in the power of responsible business and the human side of leadership.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.