This book is a must-read for anyone seeking inspiration and insight into building a successful business from the ground up. Phil Knight's memoir takes you on a rollercoaster ride of entrepreneurship, filled with triumphs, setbacks, and invaluable lessons. Through his candid and humorous storytelling, Knight shares the challenges he faced while creating Nike, along with the tight-knit camaraderie that fueled the brand's success. You'll not only gain practical business wisdom but also be inspired to chase your dreams and leave your mark on the world.

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• Goodreads Choice Award Nominee for Memoir & Autobiography (2016)

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.

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