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Youtility: Why Smart Marketing Is About Help Not Hype

Regular price $11.90 Now $10.83 Save 9%
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Transformative marketing: Helpfulness over salesmanship.

Imagine a shift where you're not just selling, but actually improving your customers' lives. "Youtility" champions this innovative approach. It's a game-changer for anyone in business, guiding you towards creating lasting relationships rather than just one-off sales. If you're invested in future-proofing your business and fostering genuine connections with your audience, Baer’s perspective is an incredibly valuable read. The underlying principles will resonate well if you’re eager to stand out in today's attention economy.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Youtility: Why Smart Marketing Is About Help Not Hype

Regular price $11.90 Now $10.83 Save 9%
Unit price
per
Compare to estimated retail price: S$38.58  
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Special Offer

Sale: Buy 2 Get 1 Free

Add any 3 preloved items to your cart and use code B2G1F at checkout. Ends 12/7/26 11:59PM SGT.

ISBN: 9781591846666
Authors: Jay Baer
Publisher: Portfolio
Date of Publication: 2013-06-27
Format: Hardcover
Related Collections: Business
Goodreads rating: 3.99
(rated by 1127 readers)
 

Transformative marketing: Helpfulness over salesmanship.

Imagine a shift where you're not just selling, but actually improving your customers' lives. "Youtility" champions this innovative approach. It's a game-changer for anyone in business, guiding you towards creating lasting relationships rather than just one-off sales. If you're invested in future-proofing your business and fostering genuine connections with your audience, Baer’s perspective is an incredibly valuable read. The underlying principles will resonate well if you’re eager to stand out in today's attention economy.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.