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Leap: How to Thrive in a World Where Everything Can Be Copied
by
Howard Yu
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Outsmart copycats with innovative interdisciplinary strategies.
If you're looking to keep your business not just afloat but sailing ahead in today's fast-paced market, "Leap" is like your navigational chart through the sea of competitors. Howard Yu doesn't just tell you to innovate; he shows you how through inspiring historical and current examples. It's especially ideal if you're intrigued by the intersection of different knowledge areas to create groundbreaking products and services. This book could be the catalyst for your next big business move.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New
Leap: How to Thrive in a World Where Everything Can Be Copied
by
Howard Yu
Regular price
- Unit price
- / per
ISBN: 9781610398817
Authors:
Howard Yu
Publisher: PublicAffairs
Date of Publication: 2018-06-12
Format: Hardcover
Goodreads rating: 3.63
(rated by 164 readers)
Description
Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can't shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition? In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today's marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors. Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G in the 19th century made the leap from handcrafted soaps and candles to mass production of its signature brand Ivory, leaped into the new fields of consumer psychology and advertising, then leaped again, at the risk of cannibalizing its core product, into synthetic detergents and won with Tide in 1946. Learn about how Novartis and other pharma pioneers stayed ahead by making leaps from chemistry to microbiology to genomics in drug discovery; and how forward-thinking companies, including China's largest social media app--WeChat
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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Outsmart copycats with innovative interdisciplinary strategies.
If you're looking to keep your business not just afloat but sailing ahead in today's fast-paced market, "Leap" is like your navigational chart through the sea of competitors. Howard Yu doesn't just tell you to innovate; he shows you how through inspiring historical and current examples. It's especially ideal if you're intrigued by the intersection of different knowledge areas to create groundbreaking products and services. This book could be the catalyst for your next big business move.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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