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Being Direct: Making Advertising Pay

by Lester Wunderman
$8.90 Now $3.90 Save 56%
Being Direct: Making Advertising Pay - Thryft
Being Direct: Making Advertising Pay - Thryft

Revolutionize your marketing strategies with direct advertising.

This book is a must-read for marketers and business owners who want to take their advertising campaigns to the next level. Lester Wunderman, a pioneer in direct marketing, shares his personal journey and insights, giving readers a behind-the-scenes look at his revolutionary advertising programs. With his easy-going and persuasive writing style, Wunderman offers valuable tips and strategies that can help readers achieve success in their own advertising endeavors. Get ready to transform your marketing strategies and make advertising pay with this informative and entertaining book.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Being Direct: Making Advertising Pay

by Lester Wunderman
$8.90 Now $3.90 Save 56%
ISBN: 9780394540634
Authors: Lester Wunderman
Publisher: Random House
Date of Publication: 1996-12-30
Format: Hardcover
Related Collections: Business, Biographies & Memoirs
Related Topics: Productivity, Personal Development, Biography, Entrepreneurship, Leadership, Memoir, Management
Goodreads rating: 3.91
(rated by 105 readers)

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Description

Lester Wunderman's Being Direct: Making Advertising Pay truly is both informative and entertaining. It combines an extraordinary personal history of "direct marketing" with a remarkably candid look at the field's most acclaimed practitioner. Written in an easy-going and deliberately persuasive style obviously honed during Wunderman's six decades in the trenches, the book shows his skill developing and gaining acceptance as he creates revolutionary advertising programs for future corporate stalwarts like the Columbia Record Club and American Express.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Revolutionize your marketing strategies with direct advertising.

This book is a must-read for marketers and business owners who want to take their advertising campaigns to the next level. Lester Wunderman, a pioneer in direct marketing, shares his personal journey and insights, giving readers a behind-the-scenes look at his revolutionary advertising programs. With his easy-going and persuasive writing style, Wunderman offers valuable tips and strategies that can help readers achieve success in their own advertising endeavors. Get ready to transform your marketing strategies and make advertising pay with this informative and entertaining book.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.