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Advertising and Promotion: An Integrated Marketing Communications Perspective

by Michael A. Belch, George E. Belch
$5.90 Now $3.90 Save 34%
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Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft
Advertising and Promotion: An Integrated Marketing Communications Perspective - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Advertising and Promotion: An Integrated Marketing Communications Perspective

by Michael A. Belch, George E. Belch
$5.90 Now $3.90 Save 34%
Compare to estimated retail price: S$77.94  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

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ISBN: 9780071214384
Authors: Michael A. Belch, George E. Belch
Publisher: McGraw-Hill Education (ISE Edi
Date of Publication: 2003-01-01
Format: Paperback
Related Collections: Business, Personal Development, Creative Nonfiction
Related Topics: Business, Entrepreneurship, Communication, Leadership
Goodreads rating: 3.82
(rated by 276 readers)

Description

Belch/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.