This book could be a good read for hobbyist or amateur photographers seeking to improve their skills. It offers a comprehensive insight into the basics of photography and covers practical considerations essential for executing well-captured shots. The author's unique take on creative photography allows for an engaging and stimulating read that inspires readers to explore photography as an art form.

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The Fundamentals of Creative Photography offers a comprehensive introduction to the world of applied creative photography. It explores the basic principles that underpin photography, and guides the reader though the practical considerations involved in executing the perfect shot. The book is concerned with photography in a professional context – images that are to be used in the fulfilment of a brief, rather than those created solely for self-expression. Creativity is important, but must be focused on meeting the client’s needs. As such, the Fundamentals of Creative Photography deals in practical advice for photographers as working image-makers, from the importance of communication to useful industry information and advice. It includes guidance on acquiring and developing new skills, the practice of self-promotion and self-administration, and a discussion of the image workflow.

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