Designing Brand Experiences

Regular price $37.90
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Navigating brand creation through innovative design insight.

If you're intrigued by the fusion of creativity with strategic thinking in building memorable brands, Robin Landa's "Designing Brand Experiences" is a must-read. The book's colorful, visual-heavy approach takes you through the phases of branding in a manner that's both educational and inspiring. It's engaging for both newcomers and seasoned professionals in the field of design and advertising, offering a fresh perspective on crafting brand identities that stick.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Designing Brand Experiences

Regular price $37.90
Unit price
per
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ISBN: 9781401848873
Authors: Robin Landa
Publisher: Cengage Learning
Date of Publication: 2005-09-02
Format: Paperback
Related Collections: Business, Art
Goodreads rating: 3.86
(rated by 44 readers)

Description

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications—brand identity, promotional design, identification graphics, websites, advertising, and unconventional/guerilla formats, among others—while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.
 

Navigating brand creation through innovative design insight.

If you're intrigued by the fusion of creativity with strategic thinking in building memorable brands, Robin Landa's "Designing Brand Experiences" is a must-read. The book's colorful, visual-heavy approach takes you through the phases of branding in a manner that's both educational and inspiring. It's engaging for both newcomers and seasoned professionals in the field of design and advertising, offering a fresh perspective on crafting brand identities that stick.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.