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E-Marketing

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ISBN: 9780130322647
Publisher: Pearson
Date of Publication: 2000-12-15
Format: Paperback
Related Collections: Business, Marketing
Related Topics: Technology, Communication
Goodreads rating: 3.48
(rated by 69 readers)

Description

(Pearson Education) Presents traditional marketing using electronic methods, outlining the changes and new strategies that make such a combination effective. Covers product, pricing, distribution, promotion, and most importantly, customer relationships. A textbook that distinguishes itself by its unique use of ideas and techniques. Softcover. Internet marketing.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.