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Sale

Copywriting, Second Edition: Successful Writing for Design, Advertising and Marketing

by Mark Shaw
Save up to 13%
Copywriting, Second Edition: Successful Writing for Design, Advertising and Marketing
Copywriting, Second Edition: Successful Writing for Design, Advertising and Marketing

Master the art of persuasive writing like a pro.

This book is a must-read for anyone interested in honing their writing skills for the world of design, advertising, and marketing. With easy-to-follow techniques and insightful interviews from industry experts, it teaches you how to craft compelling copy that captures attention and drives results. Whether you're a seasoned copywriter or just starting out, this book will provide you with the tools and knowledge to excel in the field. Get ready to unleash your inner wordsmith and create persuasive written content that stands out in the digital age.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Copywriting, Second Edition: Successful Writing for Design, Advertising and Marketing

by Mark Shaw
Save up to 13%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781780670003
Authors: Mark Shaw
Publisher: Laurence King Publishing
Date of Publication: 2012-10-31
Format: Paperback
Related Collections: Writing & Publishing, Business, Design
Related Topics: Business, Communication, Marketing
Goodreads rating: 4.07
(rated by 380 readers)

Description

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.
 

Master the art of persuasive writing like a pro.

This book is a must-read for anyone interested in honing their writing skills for the world of design, advertising, and marketing. With easy-to-follow techniques and insightful interviews from industry experts, it teaches you how to craft compelling copy that captures attention and drives results. Whether you're a seasoned copywriter or just starting out, this book will provide you with the tools and knowledge to excel in the field. Get ready to unleash your inner wordsmith and create persuasive written content that stands out in the digital age.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.