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Consumer Behaviour

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Consumer Behaviour

Regular price Save up to 57%
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per
Compare to estimated retail price: S$347.06  
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ISBN: 9780030211089
Date of Publication: 2000-07-06
Format: Hardcover
Related Collections: Business, Psychology
Related Topics: Marketing, Psychology
Goodreads rating: 4.19
(rated by 53 readers)

Description

This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.