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Chasing Digital: A Playbook for the New Economy

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Navigating the new digital economy pragmatically.

If you feel like the digital revolution is a race you're losing, "Chasing Digital" could be your starting block. Anthony Stevens offers a strategic playbook for leaders and businesses seeking to reinvent themselves in the digital world. It's about using what you have—your brand power and networks—and giving them a new, digital lifeblood. This isn't idle tech chatter; it's a actionable strategy for digital transformation that could help you not just adapt, but thrive.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Chasing Digital: A Playbook for the New Economy

Regular price Save up to 34%
Unit price
per
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ISBN: 9780730358633
Publisher: Wiley
Date of Publication: 2018-10-08
Format: Paperback
Related Collections: Business, Economics, Technology
Goodreads rating: 3.87
(rated by 15 readers)

Description

Learn how to succeed in the digital economy The paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find themselves superseded by new, digitally-charged, data-fuelled organisations that leverage platform-based business models. How can pre-digital businesses survive? They’re loaded with resources, brand power and deeply embedded networks, they just need a new playbook. Chasing Digital is that playbook. Outlining a clear and detailed framework, this book is designed to help leaders re-design their organisation from the bottom up by leveraging their strengths to create a new competitive advantage in the digital economy. From laying the foundations of developing a considered strategy, growing a conducive culture and building a receptive organisational design; to building core digital taking advantage of data, harnessing artificial intelligence and embracing appropriate platforms; to adapting the accelerators of navigating board expectations, mitigating potential roadblocks and making the right investments, this playbook will give you the tools and mindsets needed to not only survive but to thrive and leave a legacy for future leaders. Cut through the jargon and hype, and focus on what is critical to undertaking a truly successful, company-wide, digital transformation. In a world where digital is changing everything, Chasing Digital will help your organisation to transition beyond old business models to adopt the new digital paradigm and a new era of business. Embrace the chase.
 

Navigating the new digital economy pragmatically.

If you feel like the digital revolution is a race you're losing, "Chasing Digital" could be your starting block. Anthony Stevens offers a strategic playbook for leaders and businesses seeking to reinvent themselves in the digital world. It's about using what you have—your brand power and networks—and giving them a new, digital lifeblood. This isn't idle tech chatter; it's a actionable strategy for digital transformation that could help you not just adapt, but thrive.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.