Business Communication Design & OLC Premium Content Card

Regular price
Unit price
per

Pragmatic guide to effective business communication.

Recommended for business students; emphasizes critical thinking.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Business Communication Design & OLC Premium Content Card

Regular price
Unit price
per
Condition guide

Save 10% On This Item as a Thryft Club Member

Join Thryft Club for S$30/year and enjoy 10% off everything, plus S$10 off your first order. Join now →

ISBN: 9780073223582
Publisher: McGraw-Hill/Irwin
Date of Publication: 2006-01-05
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 4.75
(rated by 4 readers)

Description

Business Communication Design by Pamela Angell focuses on pragmatic design techniques that are easy to use, understand, and teach. The text allows instructors to integrate their course materials and ideas into flexible and comfortable business communication content. Innovative topics include useful and necessary applications of listening, culture, collaborative, and visual communication. The text presents these topics concisely in its 17 chapters, a manageable number to cover over an average college term. The text emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. The author offers a simple yet effective model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. Business Communication Design addresses the variety of communication options that modern workers face.
 

Pragmatic guide to effective business communication.

Recommended for business students; emphasizes critical thinking.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.