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Brand Singapore: How Nation Branding Built Asia's Leading Global City

by Koh Buck Song
Brand Singapore: How Nation Branding Built Asia's Leading Global City
Brand Singapore: How Nation Branding Built Asia's Leading Global City

Singapore's meteoric rise through strategic branding.

The story of how Singapore transformed itself is as fascinating as it is instructive. Koh Buck Song delves into the nation's branding that turned it into a magnet for talent and investment. It's an inside perspective that could be invaluable for anyone interested in public policy, marketing, or how to craft an international reputation from scratch. This book is particularly relevant if you're inspired by stories of rapid development and strategic innovation on a national scale.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Brand Singapore: How Nation Branding Built Asia's Leading Global City

by Koh Buck Song
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9789814328159
Authors: Koh Buck Song
Publisher: Marshall Cavendish Corp/Ccb
Date of Publication: 2011-04-30
Format: Paperback
Related Collections: Business, Economics, Politics, Sociology
Related Topics: Political Science, Entrepreneurship, Sociology
Goodreads rating: 3.55
(rated by 40 readers)

Description

Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore's stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism, and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its shareholders, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at and candid critique of a country brand that is as rich in resource as it is potent with promise.
 

Singapore's meteoric rise through strategic branding.

The story of how Singapore transformed itself is as fascinating as it is instructive. Koh Buck Song delves into the nation's branding that turned it into a magnet for talent and investment. It's an inside perspective that could be invaluable for anyone interested in public policy, marketing, or how to craft an international reputation from scratch. This book is particularly relevant if you're inspired by stories of rapid development and strategic innovation on a national scale.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.