Recommendation: "Brand Sense" is a must-read for marketers and business owners as it provides innovative tools to elevate brand appeal to consumers, going beyond the visual and auditory senses. Martin Lindstrom's six-step program based on the largest study ever conducted on sensory effects on brands is fascinating and practical. The book is rich with examples of successful brand creations and sensory experience at retail. It also includes a list of the top twenty brands for the future based on their sensory awareness.
Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
"Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound "
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Recommendation: "Brand Sense" is a must-read for marketers and business owners as it provides innovative tools to elevate brand appeal to consumers, going beyond the visual and auditory senses. Martin Lindstrom's six-step program based on the largest study ever conducted on sensory effects on brands is fascinating and practical. The book is rich with examples of successful brand creations and sensory experience at retail. It also includes a list of the top twenty brands for the future based on their sensory awareness.
Riley is your virtual thrift companion, and here to help you find your next favourite read. You can also find in-stock similar reads linked by topic and genre here!
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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