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Brand Management

by Tilde Heding
Brand Management - Thryft
Brand Management - Thryft

Comprehensive guide to in-depth brand management.

If you're delving into the complexities of brand management and looking to steer clear of superficial approaches, "Brand Management" is a targetted force for you. It's a treasure trove of knowledge blending academic rigor with practical insights, and the depth it offers could transform your understanding into strategic mastery. Whether you're a student or a seasoned marketer, the latest research compiled here can offer you a cutting-edge perspective in a dynamic field.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Brand Management

by Tilde Heding
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780367172589
Authors: Tilde Heding
Publisher: Routledge
Date of Publication: 2020-05-20
Format: Paperback
Related Collections: Business, Marketing
Related Topics: Management, Marketing
Goodreads rating: 5.0
(rated by 1 readers)

Description

Brand Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management disciplines of our time. Perfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.
 

Comprehensive guide to in-depth brand management.

If you're delving into the complexities of brand management and looking to steer clear of superficial approaches, "Brand Management" is a targetted force for you. It's a treasure trove of knowledge blending academic rigor with practical insights, and the depth it offers could transform your understanding into strategic mastery. Whether you're a student or a seasoned marketer, the latest research compiled here can offer you a cutting-edge perspective in a dynamic field.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.