Brand Aid : Taking Control of Your Reputation - Before Everyone Else Does

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Own your brand: the essential guide

"Brand Aid" is a great read for anyone looking to improve their personal brand. Larry G. Linne provides practical tips and clear examples on how to present yourself in a way that aligns with your desired reputation. The book emphasizes the importance of personal branding in today's competitive world, and how it can benefit our personal and professional lives.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Brand Aid : Taking Control of Your Reputation - Before Everyone Else Does

Regular price
Unit price
per
Compare to estimated retail price: S$26.32  
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ISBN: 9780735205413
Publisher: Prentice Hall Press
Date of Publication: 2015-01-06
Format: Paperback
Related Collections: Business
Goodreads rating: 3.35
(rated by 62 readers)

Description

Now in Hands-on strategies for creating and protecting your personal brand (yes, you have one) Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand – a personal brand, how others see us – which is shaped by what we do, say, write, and otherwise present ourselves to others.We can’t fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don’t even try. That is, we don’t take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action.BRAND AID isn’t a book about manipulating others, putting on airs, or saying things you don’t really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else.Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today’s competitive and interconnected world.
 

Own your brand: the essential guide

"Brand Aid" is a great read for anyone looking to improve their personal brand. Larry G. Linne provides practical tips and clear examples on how to present yourself in a way that aligns with your desired reputation. The book emphasizes the importance of personal branding in today's competitive world, and how it can benefit our personal and professional lives.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.