An Introduction to Behavioral Economics

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Bridging classical economics with human behavior insights.

If you've ever wondered why people don't always make rational financial decisions, "An Introduction to Behavioral Economics" is your gateway to understanding. Nick Wilkinson adeptly blends standard economic models with the psychological factors influencing choices, ideal for anyone curious about the intricacies of consumer behavior and decision-making processes. It's a thought-provoking read that'll change the way you view economics.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

An Introduction to Behavioral Economics

Regular price $10.90
Unit price
per
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ISBN: 9780230532595
Authors: Nick Wilkinson
Publisher: Palgrave Macmillan
Date of Publication: 2007-01-01
Format: Paperback
Related Collections: Economics
Related Topics: Social Science, Society
Goodreads rating: 3.73
(rated by 45 readers)

Description

In recent years there has been increasing criticism that the standard neoclassical model of economics has been unable to explain the irregularities highlighted by empirical research. This book looks at how alternative behavioral models, informed by a number of disciplines including psychology, attempt to explain these anomalies.
 

Bridging classical economics with human behavior insights.

If you've ever wondered why people don't always make rational financial decisions, "An Introduction to Behavioral Economics" is your gateway to understanding. Nick Wilkinson adeptly blends standard economic models with the psychological factors influencing choices, ideal for anyone curious about the intricacies of consumer behavior and decision-making processes. It's a thought-provoking read that'll change the way you view economics.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.