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Strategies for Asia Pacific: Beyond the Crisis

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Mastering the Art of Doing Business in Asia

This book provides valuable insight and strategies for Western firms looking to expand their operations in Asia. It highlights the importance of having a deeper understanding of Asian markets, firms, and culture. The book encourages managers to question their traditional Western business assumptions and adopt a more regional style of management. If you're a business professional looking to expand your reach in Asia, this book is a must-read.

Sale

Strategies for Asia Pacific: Beyond the Crisis

Regular price $15.69 $5.90 62% off
Unit price
per
ISBN: 9780333735824
Estimated First-hand Retail Price: $110.06
Publisher: Palgrave Macmillan
Date of Publication: 1999-06-18
Format: Paperback
Goodreads rating: 3.56
(rated by 9 readers)

Description

This unique book stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic. The authors advise Western firms to approach their operations in Asia strategically, both in terms of competing for customers and resources, as well as co-operating in joint ventures and alliances. They encourage managers to question many of their traditional Western business assumptions and to move towards a regional organisation and a more regional style of management.
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Mastering the Art of Doing Business in Asia

This book provides valuable insight and strategies for Western firms looking to expand their operations in Asia. It highlights the importance of having a deeper understanding of Asian markets, firms, and culture. The book encourages managers to question their traditional Western business assumptions and adopt a more regional style of management. If you're a business professional looking to expand your reach in Asia, this book is a must-read.