Market and Sales Forecasting—a total approach

This comprehensive guide delves into the intricacies of market and sales forecasting, offering a detailed exploration of both theoretical and practical aspects. It covers a wide range of forecasting methods, including objective and subjective approaches, and provides insights into the application of statistical techniques. The book is structured to help readers understand the forecasting environment, the importance of accurate data collection, and the implementation of effective forecasting strategies. It also includes case studies and examples to illustrate key concepts, making it a valuable resource for students and professionals seeking to enhance their understanding of market dynamics and sales prediction.

Published 1973.

Binding of book is intact. Front and back covers are clean of foxing with crease(s) and small wormholes. Gilt present on spine and not tarnished. Slight tanning and foxing on top, fore, and bottom edges. Moderate foxing and pencil markings on endpapers. Some foxing on most pages with some annotations on some pages. Slight tanning around margins of pages.

Condition: Well Read