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Strategies for successful brand expansion insights.
If you're eager to scale up your business, "Expand Your Brand" could be your go-to playbook. You would appreciate Merrill Pereyra's insights drawn from his impressive tenure with McDonald’s. This book breaks down the complexities of expansion into digestible advice. Think of it as a mentor in paperback, guiding you through the franchising and growth maze to scale up your venture smartly and confidently.
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37% off
ISBN: 9780977551989
Authors:
Merrill Pereyra
Publisher: The Messenger Group
Date of Publication: 2011-12-01
Format: Paperback
Related Topics:
Management,
Business,
Productivity,
Leadership,
Entrepreneurship,
Personal Development
Goodreads rating: 2.5
(rated by 4 readers)
Description
Expand Your Brand is an Australian first, written by Merrill Pereyra, who spent twenty-three years with McDonald's, one of the most successful and iconic brands on the planet. Do you have a business that is working and you are thinking about branching out? Perhaps you are thinking about opening a second operation or expanding interstate or overseas? Perhaps you are smart enough to know that following in successful people's footsteps will save you enormous amounts of time and money. Expand Your Brand offers invaluable knowledge and strategies to grow any business confidently and successfully. This book will assist managers and executives to groom their business, its personnel, and its systems for effortless expansion. If you are contemplating setting up a franchise business, then this is an absolute must-read. In twenty-three bite-size chunks you will learn how to supersize your business and your bank balance.
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Strategies for successful brand expansion insights.
If you're eager to scale up your business, "Expand Your Brand" could be your go-to playbook. You would appreciate Merrill Pereyra's insights drawn from his impressive tenure with McDonald’s. This book breaks down the complexities of expansion into digestible advice. Think of it as a mentor in paperback, guiding you through the franchising and growth maze to scale up your venture smartly and confidently.
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