If you're considering expanding your business horizons to include the dynamic markets in Asia, "Big in Asia" could be the companion you need. The authors, Backman and Butler, leverage their expertise to navigate through the complexities of Asian business landscapes. It's like having a roadmap that doesn't just show the destination but also the pitfalls to avoid, making it a pragmatic choice for any business professional looking to succeed in this region.

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Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies, it provides a series of strategies for business success and shows how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.

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