About Thryft

Thryft is revolutionizing e-commerce with our AI engine that transforms photos into perfect product listings, saving retailers 95% of time while generating listings that convert. We operate both a cutting-edge SaaS platform for enterprises and our own successful marketplaces (Thryft.asia, Bookshop.sg). Backed by strong traction and proven product-market fit, we're now accelerating our marketplace growth rapidly.

About The Role

We're looking for a data-driven Growth Marketing Manager who thrives on performance marketing and paid acquisition. You'll own our paid media channels—primarily Google Ads and Meta Ads—driving customer acquisition and revenue growth for our marketplaces. This role is perfect for a hands-on marketer who can manage campaigns end-to-end, from strategy to execution to optimization, with a laser-focus on ROI and scalable growth.

Key Responsibilities

Paid Media Management & Optimization (80%)

• Set up, manage, and optimize Google Ads campaigns tailored to our marketplaces and product verticals
• Build and scale Meta Ads campaigns across Facebook and Instagram, including dynamic product ads
• Develop and test ad creatives, copy variations, and landing pages to improve conversion rates
• Manage daily budgets and bidding strategies to maximize ROAS across all channels
• Conduct keyword research and implement SEO/SEM strategies for marketplace visibility
• Set up conversion tracking, attribution models, and performance dashboards
• A/B test campaigns, audiences, and creative assets to continuously improve performance
• Scale winning campaigns while maintaining efficiency metrics

Strategy, Analysis & Expansion (20%)

• Analyze campaign performance data to identify growth opportunities and optimization areas
• Develop monthly and quarterly paid acquisition strategies aligned with revenue targets
• Explore and test new acquisition channels (TikTok Ads, Pinterest, or similar)
• Collaborate with content marketing to ensure creative assets align with performance goals
• Report on key metrics including CAC, LTV, ROAS, and contribution margin
• Build customer segmentation and retargeting strategies across channels

Qualifications & Experience:

• 2+ years hands-on experience managing Google Ads and Meta Ads accounts in e-commerce/retail
• Proven track record of scaling e-commerce brands through paid acquisition
• Deep understanding of performance marketing metrics and unit economics
• Strong analytical skills with ability to derive insights from complex data sets
• Expertise in conversion rate optimization and landing page best practices
• Comfortable managing multiple campaigns across different marketplaces simultaneously
• Experience with feed management and dynamic product ads
• Knowledge of attribution modeling and cross-channel measurement
• Familiarity with e-commerce platforms and marketing automation tools

What's in it for you?

We believe in creating a growth culture in our team - we encourage you to apply even if you are still developing some of these skills!

We're a small and growing start-up and you would ideally enjoy working in fast-paced environments and the opportunity to directly impact our revenue growth through your campaigns. You'll have significant autonomy to test, learn, and scale what works across multiple marketplaces.