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Born to Move: 5 Steps to Achieve Mobility Fitness & Say Goodbye to Aches and Pains
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Born to Run : The hidden tribe, the ultra-runners, and the greatest race the world has never seen
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Boys and Girls of Fiction – First Series
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Brand Gap, The : Revised Edition
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That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell.
In this fully updated new edition of Brand Sense, Martin Lindstrom shows how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows how a two-sense product can become a five-sense phenomenon. With a foreword from Philip Kotler, this groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal.
Companies like Cadillac, Apple, Mercedes-Benz, Nokia, Louis Vuitton, Nestle and Disney have all recently adopted a sensory approach, and have seen their brands sizzle under this new direction. Anyone who wants a competitive edge can't afford to neglect this book. It's guaranteed to optimize the value of any marketer's budget in the most visionary way.
Author: Martin Lindstrom
Format: Paperback
Edition: Revised
Number of Pages: 192
Publisher: Kogan Page Ltd
Publication Date: 03 Apr 2010
Bras : A Private View
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Bread and Circuses : Theories of Mass Culture As Social Decay
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Breakthrough: how one teen innovator is changing the world
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Bridge to Terabithia
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Bridgital Nation : Solving Technology's People Problem
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Brief Interviews With Hideous Men - Stories
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Brief Notes on the Art and Manner of Arranging One's Books
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Brigham Fundamentals Fin Manmt 5e
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Bring on the Empty Horses
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British Foreign Policy in the Inter-War Years
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British Intelligence in the Second World War Volume 5
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Language Notes:
Text: English, Japanese
Format: Hardback
Number of Pages: 208
Publisher: Books Nippan
Publication Date: 01 Mar 1997
Broken in the Best Possible Way
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Brown's Requiem
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Builders of Empire : Freemasons and British Imperialism, 1717-1927
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Building design at Arup
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Building High Commitment in a Low-commitment World
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Burning Marguerite
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Business-Do: The Way to Successful Leadership
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Buy Ology - How Everything We Believe About Why We Buy Is Wrong
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By The Book - A Book Club Recommendation!
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By This Name (English)
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Café Firenze Cookbook - Mangia & Bevi : Food & Drink Recipes from the Tuscan Sons
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Calculus for Business, Economics, Life Sciences and Social Sciences - Pearson New International Edition
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California : An Interpretive History
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Call Me Ted
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Camouflage : The Hidden Lives of Autistic Women
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Can A Christian Have A Demon?
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Can you survive the zombie apocalypse?
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Can't Kiss, Won't Tell
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Cannibal Killers: The Real Life Flesh Eaters and Blood Drinkers (True Crime)
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Case Histories : (Jackson Brodie)
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Case Studies in Public Governance : Building Institutions in Singapore
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Cases and Materials on Labour Law
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Cat Burglar Caper
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Catch and Kill : Lies, Spies, and a Conspiracy to Protect Predators
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