thryft singapore
Sold out
David A. Aaker
|
Free
Press
Brand Portfolio Strategy : Creating Relevance, Differentiation, Energy, Leverage, and Clarity
$11.63
- Unit price
- / per
Goodreads rating: 3.98
$11.63
- Unit price
- / per
In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions.Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the • Brands are underleveraged• The business strategy is at risk because of inadequate brand platforms• The business faces a relevance threat caused by emerging subcategories• The firm's brands are tired and bland• Strategy is paralyzed by a lack of priority among the brands• Brands are cluttered and confusing to both customers and employees• The firm needs to move into the super-premium or value arenas to create margin or sales volume• Margin pressures require points of differentiationRenowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Martin Lindstrom
|
Fisicalbook
Brand Sense
Regular price
$10.90
$9.63
12% off
- Unit price
- / per
Goodreads rating: 3.87
Regular price
$10.90
$9.63
12% off
- Unit price
- / per
74% off est. retail
You'd be fascinated by "Brand Sense" if you're curious about the subtle ways marketers influence our buying decisions. Lindstrom unveils an intriguing layer of product branding that goes beyond visuals and logos. It’s for readers seeking a deeper understanding of consumer psychology and how our senses are targeted by advertisers to shape our experiences with their brands.
Sold out
Koh Buck Song
|
Marshall
Cavendish
Corp/ccb
Brand Singapore: How Nation Branding Built Asia's Leading Global City
$8.90
- Unit price
- / per
Goodreads rating: 3.55
$8.90
- Unit price
- / per
The story of how Singapore transformed itself is as fascinating as it is instructive. Koh Buck Song delves into the nation's branding that turned it into a magnet for talent and investment. It's an inside perspective that could be invaluable for anyone interested in public policy, marketing, or how to craft an international reputation from scratch. This book is particularly relevant if you're inspired by stories of rapid development and strategic innovation on a national scale.
Sold out
Sven Ehmann, Sofia Borges |
Gestalten
Brand Spaces: Branded Architecture and the Future of Retail Design
$19.90
- Unit price
- / per
Goodreads rating: 3.89
$19.90
- Unit price
- / per
If you're fascinated by the intersection of brand identity and immersive retail spaces, "Brand Spaces" will be a visually inspiring journey for you. This book delves into the strategies of innovative companies that have mastered the art of creating captivating shopping experiences. It's a must-read for anyone interested in the future of retail design and how physical spaces can embody a brand's ethos.
Marjorie Thompson, Hamish Pringle |
Wiley
Brand Spirit: How Cause Related Marketing Builds Brands
Regular price
$32.00
$12.90
60% off
- Unit price
- / per
Goodreads rating: 3.41
Regular price
$32.00
$12.90
60% off
- Unit price
- / per
90% off est. retail
If you're fascinated by how companies can resonate with their customers' values, "Brand Spirit" could be a remarkable read. It delves into how commitment to social causes can not only elevate a brand's image but also forge deeper customer loyalty. The insights from Pringle and Thompson, complemented by real-world examples, offer a blend of inspiration and strategy for anyone interested in the interplay between branding and social responsibility.
Sold out
David Taylor
|
Wiley
Brand Stretch - Why 1 In 2 Extensions Fail, And How To Beat The Odds
$16.00
- Unit price
- / per
Goodreads rating: 4.09
$16.00
- Unit price
- / per
Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
Sold out
Lilian Wong
Brand Think : A Guide to Branding
Regular price
$5.55
$3.88
30% off
- Unit price
- / per
Goodreads rating: 2.0
Regular price
$5.55
$3.88
30% off
- Unit price
- / per
Brand Think* a guide to branding is branding in practice. In an easy format for the lay person, every person in the business can now understand and play a role.
David F. D'Alessandro, Michele Owens |
Mcgraw-hill
Brand Warfare 10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players
Regular price
$10.90
$3.90
64% off
- Unit price
- / per
Goodreads rating: 3.41
Regular price
$10.90
$3.90
64% off
- Unit price
- / per
90% off est. retail
If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
David F. D'Alessandro
|
Mcgraw
Hill
Brand Warfare: 10 Rules for Building the Killer Brand
$8.90
- Unit price
- / per
Goodreads rating: 3.43
$8.90
- Unit price
- / per
If you're keen on understanding the intricacies of brand building and looking for an insightful read that combines the rigors of battle strategy with the finesse of marketing, "Brand Warfare" might just be your next favorite guide. Written by an industry veteran, it speaks to both traditional and contemporary market players who want to leave a lasting impression in the consumers' minds.
Allen P. Adamson
|
St.
Martin's
Press
Branddigital: Simple Ways Top Brands Succeed in the Digital World
$8.90
- Unit price
- / per
Goodreads rating: 3.26
$8.90
- Unit price
- / per
If you're looking to stay ahead in today's fast-paced digital marketplace, "BrandDigital" might just be the compass you need. Adamson not only reinforces timeless branding principles but also guides you through harnessing digital tools to deepen customer relationships. With insights derived from top industry professionals and case studies from leading brands, this book could transform your understanding of digital branding and help you leave a lasting mark on your customers.
1997, Germany
Johann Sebastian Bach, Concentus Musicus Wien, Nikolaus Harnoncourt
Johann Sebastian Bach, Concentus Musicus Wien, Nikolaus Harnoncourt
Brandenburg Concertos Nos. 1-6, Suites Nos. 2 & 3
$11.90
- Unit price
- / per
$11.90
- Unit price
- / per
David E. Carter
|
Watson-guptill
Pubns
Branding - The Power Of Market Identity
Regular price
$7.90
$3.90
51% off
- Unit price
- / per
Goodreads rating: 3.78
Regular price
$7.90
$3.90
51% off
- Unit price
- / per
93% off est. retail
This book is a comprehensive guide on creating and managing corporate or brand identity programs. It covers the latest trends and techniques in branding and provides insights into building strong brand identities. If you're a marketer, entrepreneur, or involved in branding, this book is an excellent resource to maximize your brand's power and impact. It offers practical advice, real-life case studies, and examples from leading brands that make it a must-read for anyone looking to build and strengthen their brand.
Paul Temporal
|
Wiley
Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market
Regular price
$8.90
$3.90
56% off
- Unit price
- / per
Goodreads rating: 2.88
Regular price
$8.90
$3.90
56% off
- Unit price
- / per
93% off est. retail
This book is a great read for business owners looking to establish their brand in the Asian market or for Asian businesses hoping to improve their global presence. The book provides practical advice on creating and managing powerful brands and includes numerous case studies of successful global brand building. It also addresses the unique challenges faced by Asian markets, making it a valuable resource for anyone looking to expand their business on a global scale.
Paul Temporal
|
Wiley
Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market
Regular price
$38.90
$10.90
72% off
- Unit price
- / per
Goodreads rating: 2.88
Regular price
$38.90
$10.90
72% off
- Unit price
- / per
76% off est. retail
"Branding in Asia" might be your compass in the intriguing world of Asian brand development for the global arena. Temporal’s expertise shines as he applies global branding principles within the unique fabric of Asian culture. His collection of case studies lends credence to the idea that Asia could be the next breeding ground for worldwide megabrands. It might just change the way you view brand potential on a global scale, particularly through an Asian lens.
Jonathan Salem Baskin
|
Business
Plus
Branding Only Works on Cattle : The New Way to Get Known (and Drive Your Competitors Crazy)
Regular price
$6.44
$3.90
39% off
- Unit price
- / per
Goodreads rating: 3.31
Regular price
$6.44
$3.90
39% off
- Unit price
- / per
92% off est. retail
This book explores how to effectively target consumer behavior and the importance of doing so in modern branding. It focuses on how companies can affect behavior through various strategies such as marketing communications, distribution, and customer service. It is a great read for anyone interested in understanding the new branding dynamic and how to thrive in it.
Sold out
Karen Kang
|
Brandingpays,
Llc.
Branding Pays - The Five-Step System to Reinvent Your Personal Brand
Regular price
$9.90
$6.90
30% off
- Unit price
- / per
Goodreads rating: 3.73
Regular price
$9.90
$6.90
30% off
- Unit price
- / per
82% off est. retail
If you're gunning for that next career leap, "Branding Pays" could be the asset you need. Karen Kang offers a method that's resonated with top professionals and academics alike, giving you the practical tools to distinguish yourself in this hyper-competitive world. Imagine refining your professional persona in a way that's not just recognizably you but also irresistibly compelling to the opportunities you're pursuing. This book helps you curate that standout personal brand.
Sold out
James Hammond
|
Kogan
Page
Branding Your Business
Regular price
$9.90
$3.90
61% off
- Unit price
- / per
Goodreads rating: 3.23
Regular price
$9.90
$3.90
61% off
- Unit price
- / per
90% off est. retail
This book is a must-read for any aspiring entrepreneur or business owner looking to elevate their brand. With practical guidance and a focus on real-world application, "Branding Your Business" breaks down the complexities of branding into easy-to-understand terms. From conducting a brand audit to leveraging marketing psychology, this book will empower you to create a powerful and memorable brand that sets you apart from the competition. Get ready to increase your profits and leave a lasting impact on your customers.
Sold out
Herbert M. Meyers
|
Palgrave
Macmillan
branding@thedigitalage
Regular price
$4.21
$2.00
52% off
- Unit price
- / per
Goodreads rating: 3.71
Regular price
$4.21
$2.00
52% off
- Unit price
- / per
98% off est. retail
If you're looking for insights on how to build a brand that resonates in the digital age, "branding@thedigitalage" is an essential read. Drawing on the expertise of branding consultants and experts from major companies like Microsoft, McDonald's, and Pepsi-Cola, this book offers practical strategies for creating and presenting a compelling brand online. With an eye toward the future of e-branding, the book is a valuable resource for anyone looking to establish a strong digital presence.
Sold out
Marc Gobé
|
Allworth
Brandjam : Humanizing Brands Through Emotional Design
Regular price
$11.48
$8.04
30% off
- Unit price
- / per
Goodreads rating: 3.62
Regular price
$11.48
$8.04
30% off
- Unit price
- / per
80% off est. retail
Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience. • Follow-up to Emotional Branding—50,000 copies sold in nine languages • Insider's look at creating powerful, compelling brands and identities • Exciting new ideas for using design to drive consumers to embrace brands
Sold out
Viction:ary
|
Victionary
BRANDLife: Boutique Hotels & Hostels
$14.13
- Unit price
- / per
Goodreads rating: 0.0
$14.13
- Unit price
- / per
BRANDLife: Boutique Hotels & Hostels is a must-read for those who seek inspiration for their next travel accommodation. The book showcases how contemporary hotels and hostels are more than just a place to sleep but also offer a unique insight into the local culture and stories. Its focus on branding and interiors provides readers with a rare insight into how hoteliers and visionaries connect with customers worldwide, making it an essential read for those seeking to explore the world of travel and hospitality.
Sold out
Randall G. Chapman
|
Prentice
Hall
BRANDMAPS : The Competitive Marketing Strategy Game
Regular price
$10.27
$6.16
40% off
- Unit price
- / per
Goodreads rating: 3.0
Regular price
$10.27
$6.16
40% off
- Unit price
- / per
93% off est. retail
BRANDMAPS offers a realistic marketing simulation game for students to learn marketing strategies in a competitive environment. Recommended for students pursuing advanced marketing courses, this game challenges students to navigate through complex and uncertain situations in a competitive marketing world. It offers players a unique experience of understanding the various complexities in marketing decision-making and analysis processes.
Sold out
Paul Duncan, F.X. Feeney, Kobal Collection |
Taschen
America
Llc
Brando - Movie Icons
Regular price
$8.90
$5.90
34% off
- Unit price
- / per
Goodreads rating: 3.8
Regular price
$8.90
$5.90
34% off
- Unit price
- / per
If you're captivated by the allure of Old Hollywood and its stars, "Brando - Movie Icons" serves as a portal into the life of one of cinema's greatest. Flipping through about 150 photographs, you'll experience a visual feast that takes you closer to the enigma that was Marlon Brando. It's a book that doesn't just tell you about Brando's legacy—it shows you, making it a must-have for any film aficionado or photography lover.
$10.90
- Unit price
- / per
"King City" by Brandon Graham is a must-read if whimsical dystopian tales pique your interest. It's not just the unique concept of a shape-shifting cat that makes this graphic novel stand out, but also the intricate, sprawling world-building that Graham pulls off with a mix of humor and street-level philosophy. You'll find yourself both entertained and pondering the bigger picture, as Joe, a relatable everyman, navigates through the urban jungle that is King City.
Sold out
Rita Clifton, John Simmons |
Bloomberg
Press
Brands and Branding
$8.26
- Unit price
- / per
Goodreads rating: 3.61
$8.26
- Unit price
- / per
This book is a must-read for anyone looking to understand and navigate the world of brands. With a comprehensive exploration of the history, financial and social importance, and best practices in branding, it offers a valuable wealth of knowledge. It goes beyond the surface to delve into topics like brand protection, corporate social responsibility, and even branding places and nations. With its insights and expert analysis, this book provides a roadmap to understanding and harnessing the power of brands.
$8.90
- Unit price
- / per
If you're intrigued by the power of branding and its impact on a company's worth and reputation, "Brands and Branding" is a gold mine. The collaborative expertise of 18 specialists unveils the intrigue of branding with a forward-thinking stance. It's not just theoretical; the book offers actionable insights and case studies on how to make a brand stellar. With new discussions on digital presence and international markets, you'll find the content relevant and immensely beneficial.
Sold out
Mara Einstein
|
Routledge
Brands of Faith - Marketing Religion in a Commercial Age
Regular price
$8.90
$6.90
22% off
- Unit price
- / per
Goodreads rating: 3.65
Regular price
$8.90
$6.90
22% off
- Unit price
- / per
"Brands of Faith" offers a thought-provoking journey into how religious practices are increasingly intertwined with marketing strategies. If you've ever wondered about the overlap between spirituality and consumer culture, this enlightening exploration by Mara Einstein will give you ample food for thought, challenging the way you view the commoditization of faith in our modern world.
Sold out
Martin Lindstrom
|
Random
House
Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
$10.25
- Unit price
- / per
Goodreads rating: 3.81
$10.25
- Unit price
- / per
Brandwashed Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our mi... Full description
Sold out
Becky Sue Epstein
|
Reaktion
Books
Brandy : A Global History
$8.48
- Unit price
- / per
Goodreads rating: 3.08
$8.48
- Unit price
- / per
Made from distilled wine, brandy has a long, noble tradition of refined consumption, but it has also recently experienced a surge in popularity thanks to new cocktail trends. Brandy chronicles the history of this very popular spirit, traveling from medieval alchemists to present-day drink mixologists and exploring brandy’s production and consumption from the Middle Ages to today. Delving into brandy’s fascinating story, Becky Sue Epstein reveals that many cultures have contributed to the history of the beverage, from the Dutch calling the drink “burnt wine” to the Spanish colonials in Peru and California who produced the first brandies in the New World. She also explores the distillation and aging processes, and she discusses the spirit’s many varieties, including the elegant, amber Cognac and the more overlooked Armagnac. In addition, Epstein offers advice on buying, storing, and serving brandy, while also providing recipes for both classic and new cocktails. Taken neat or mixed in a sidecar, Brandy is a tasty book for both connoisseurs and first-time drinkers to enjoy.
Ian Halperin
|
Transit
Publishing
Brangelina: The Untold Story Of Brad Pitt and Angelina Jolie
Regular price
$5.90
$3.90
34% off
- Unit price
- / per
Goodreads rating: 2.75
Regular price
$5.90
$3.90
34% off
- Unit price
- / per
90% off est. retail
This book is a must-read for anyone fascinated by Hollywood's most famous couple. Delving into the private lives of Brad Pitt and Angelina Jolie, it provides an intimate and revealing look at their relationship, scandals, and the truth behind the headlines. From their infamous affair to their co-parenting struggles, this book offers a unique perspective on the challenges faced by two incredibly talented individuals in the spotlight. Prepare to be captivated by their love, drama, and the price of fame.
Sold out
Raimundo Gadelha
|
Escrituras
Brasil Retratos Poeticos
Regular price
$9.90
$3.90
61% off
- Unit price
- / per
Goodreads rating: 4.67
Regular price
$9.90
$3.90
61% off
- Unit price
- / per
If you're captivated by the cultural and scenic richness of Brazil, "Brasil Retratos Poeticos" offers a unique bilingual experience, combining stunning photography with poetic language. This book blends the visual spectacle of Brazil's landscapes and the evocative power of poetry, making it a perfect pick for admirers of beauty in both imagery and words.
Sold out
Richard W. Holz
|
Streets
Publishers
Brass Bands of the Salvation Army: Their Mission and Music
Regular price
$12.90
$3.90
70% off
- Unit price
- / per
Goodreads rating: 5.0
Regular price
$12.90
$3.90
70% off
- Unit price
- / per
If you have an interest in the unique interplay between music and societal impact, this book could resonate with you. It goes beyond mere history, detailing how the Salvation Army has used brass bands as a tool for both spiritual solace and social change. Consider it a deep dive into how melodies can march alongside missions.
Sold out
Clémentine Forissie, Matthieu Flory |
Tectum
Brasseries & Bistros in Paris: 51 Classic Recipes
Regular price
$9.90
$3.90
61% off
- Unit price
- / per
Goodreads rating: 0.0
Regular price
$9.90
$3.90
61% off
- Unit price
- / per
If you're both a foodie and a lover of Paris, this book is like a secret map to the city's culinary treasures. It's not just a cookbook; it's a passport to the heart of Parisian culture, mingling mouthwatering dishes with the stories behind some of the most iconic eateries. Imagine savoring the recipes as you immerse yourself in the evocative photographs and tales that capture the soul of Paris.
$13.90
- Unit price
- / per
If you're into mystery novels that unravel family secrets and disputed inheritances, "Brat Farrar" is a must-read. Tey masterfully weaves a tale of a young man stepping into another's life, challenging your deductions at every turn. You'll be hooked, trying to piece together the truth about Patrick's disappearance and Brat's true identity.
Ages 13+
Lisi Harrison | Poppy
Lisi Harrison | Poppy
Bratfest at Tiffany's : A Clique Novel
Regular price
$5.90
$3.90
34% off
- Unit price
- / per
Goodreads rating: 3.82
Regular price
$5.90
$3.90
34% off
- Unit price
- / per
78% off est. retail
This book could be a good read for young adults who enjoy drama, gossip and high school politics. The unique feature of this book is its portrayal of the elite society of an exclusive school and the intricacies of friendships. The book provides insights into the struggles of fitting in, staying popular and maintaining power.
Ages 8-11
Christine Peymani | Parragon Inc
Christine Peymani | Parragon Inc
Bratz, Pixie Power
Regular price
$3.90
$2.90
26% off
- Unit price
- / per
Goodreads rating: 4.0
Regular price
$3.90
$2.90
26% off
- Unit price
- / per
54% off est. retail
Bratz, Pixie Power could be a good read for someone who enjoys a mashup of fashion and fantasy. The unique feature of this book is the combination of Bratz, popular fashion dolls, with the magical world of fairies. Readers would appreciate the theme of friendship and the idea of using fashion to defeat the dark fairies.
Glenn Van Ekeren, Jacob M. Braude |
Prentice
Hall
Press
Braude's Treasury of Wit and Humor for All Occasions
Regular price
$12.90
$4.90
62% off
- Unit price
- / per
Goodreads rating: 3.86
Regular price
$12.90
$4.90
62% off
- Unit price
- / per
71% off est. retail
If you often find yourself speaking to an audience, whether professionally or socially, this book could be your secret weapon. It's like having a seasoned comedian's best material at your fingertips, ready to weave into your presentations or conversations, ensuring you leave a memorable impression with a well-timed joke or touching story.
Sold out
Stephan Füssel, Rem Koolhaas |
Taschen
Braun/Hogenberg. Cities of the World
$11.94
- Unit price
- / per
Goodreads rating: 4.04
$11.94
- Unit price
- / per
This book would be a great read for history buffs or those fascinated by urban development. It provides a glimpse into the past with detailed city maps and engravings that showcase the historical significance of each city and its cultural context. The annotations and commentaries further enrich the experience by providing additional historical information.
Regular price
$4.90
$2.90
41% off
- Unit price
- / per
69% off est. retail
Recommendation: Brave Father Mouse is a heartwarming tale of a father's unwavering love and devotion to his family. The illustrations are charming and the message is both simple and profound. This book is great for parents who want to teach their children about the importance of family and sacrifice.