Thryft Singapore
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Koh Buck Song
|
Marshall
Cavendish
Corp/ccb
Brand Singapore
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Without nation branding, there would be no Singapore.Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset.Singapore s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts.How did Singapore create this country brand, cultivate and guard it, sell it to its shareholders , and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at and candid critique of a country brand that is as rich in resource as it is potent with promise.
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David Taylor
|
Wiley
Brand Stretch - Why 1 In 2 Extensions Fail, And How To Beat The Odds
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Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
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Paul Temporal
|
Wiley
Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market
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"Branding in Asia" might be your compass in the intriguing world of Asian brand development for the global arena. Temporal’s expertise shines as he applies global branding principles within the unique fabric of Asian culture. His collection of case studies lends credence to the idea that Asia could be the next breeding ground for worldwide megabrands. It might just change the way you view brand potential on a global scale, particularly through an Asian lens.
Jonathan Salem Baskin
|
Business
Plus
Branding Only Works on Cattle : The New Way to Get Known (and Drive Your Competitors Crazy)
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This book explores how to effectively target consumer behavior and the importance of doing so in modern branding. It focuses on how companies can affect behavior through various strategies such as marketing communications, distribution, and customer service. It is a great read for anyone interested in understanding the new branding dynamic and how to thrive in it.
James Hammond
|
Kogan
Page
Branding Your Business
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This book is a must-read for any aspiring entrepreneur or business owner looking to elevate their brand. With practical guidance and a focus on real-world application, "Branding Your Business" breaks down the complexities of branding into easy-to-understand terms. From conducting a brand audit to leveraging marketing psychology, this book will empower you to create a powerful and memorable brand that sets you apart from the competition. Get ready to increase your profits and leave a lasting impact on your customers.
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Herbert M. Meyers
|
Palgrave
Macmillan
branding@thedigitalage
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If you're looking for insights on how to build a brand that resonates in the digital age, "branding@thedigitalage" is an essential read. Drawing on the expertise of branding consultants and experts from major companies like Microsoft, McDonald's, and Pepsi-Cola, this book offers practical strategies for creating and presenting a compelling brand online. With an eye toward the future of e-branding, the book is a valuable resource for anyone looking to establish a strong digital presence.
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Randall G. Chapman
|
Prentice
Hall
BRANDMAPS : The Competitive Marketing Strategy Game
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BRANDMAPS offers a realistic marketing simulation game for students to learn marketing strategies in a competitive environment. Recommended for students pursuing advanced marketing courses, this game challenges students to navigate through complex and uncertain situations in a competitive marketing world. It offers players a unique experience of understanding the various complexities in marketing decision-making and analysis processes.
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Martin Lindstrom
|
Random
House
Brandwashed : Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
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Brandwashed Not since the 1957 bestselling classic The Hidden Persuaders has a book so nakedly exposed the the best-kept secrets of how companies manipulate, seduce, and dupe us into buying their brands and products. Here, bestselling author and marketing guru Martin Lindstrom pulls back the curtain on all the psychological tricks and machinations companies employ today to obscure the truth, manipulate our mi... Full description
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Becky Sue Epstein
|
Reaktion
Books
Brandy : A Global History
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Made from distilled wine, brandy has a long, noble tradition of refined consumption, but it has also recently experienced a surge in popularity thanks to new cocktail trends. Brandy chronicles the history of this very popular spirit, traveling from medieval alchemists to present-day drink mixologists and exploring brandy’s production and consumption from the Middle Ages to today. Delving into brandy’s fascinating story, Becky Sue Epstein reveals that many cultures have contributed to the history of the beverage, from the Dutch calling the drink “burnt wine” to the Spanish colonials in Peru and California who produced the first brandies in the New World. She also explores the distillation and aging processes, and she discusses the spirit’s many varieties, including the elegant, amber Cognac and the more overlooked Armagnac. In addition, Epstein offers advice on buying, storing, and serving brandy, while also providing recipes for both classic and new cocktails. Taken neat or mixed in a sidecar, Brandy is a tasty book for both connoisseurs and first-time drinkers to enjoy.
Ian Halperin
|
Transit
Publishing
Brangelina: The Untold Story Of Brad Pitt and Angelina Jolie
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This book is a must-read for anyone fascinated by Hollywood's most famous couple. Delving into the private lives of Brad Pitt and Angelina Jolie, it provides an intimate and revealing look at their relationship, scandals, and the truth behind the headlines. From their infamous affair to their co-parenting struggles, this book offers a unique perspective on the challenges faced by two incredibly talented individuals in the spotlight. Prepare to be captivated by their love, drama, and the price of fame.
Christine Peymani
|
Parragon
Inc
Bratz, Pixie Power
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Bratz, Pixie Power could be a good read for someone who enjoys a mashup of fashion and fantasy. The unique feature of this book is the combination of Bratz, popular fashion dolls, with the magical world of fairies. Readers would appreciate the theme of friendship and the idea of using fashion to defeat the dark fairies.
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Stephan Füssel, Rem Koolhaas |
Taschen
Braun/Hogenberg. Cities of the World
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This book would be a great read for history buffs or those fascinated by urban development. It provides a glimpse into the past with detailed city maps and engravings that showcase the historical significance of each city and its cultural context. The annotations and commentaries further enrich the experience by providing additional historical information.
Rebecca Johnson, Steve Parish |
Steve
Parish
Publishing
Brave Koala
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Brave Koala is a great read for young children curious about the world around them. The book provides an interactive and educational story about a young koala and the process of exploring the world. Rebecca Johnson's vivid illustrations and simple language make the book easy to read and understand for children.
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David Bradshaw, Margaret Atwood, Aldous Huxley |
Vintage
Brave New World
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Librarian's note: There is an Alternate Cover Edition for this edition of this book here and here.With introductions by Margaret Atwood and David Bradshaw.Far in the future, the World Controllers have created the ideal society. Through clever use of genetic engineering, brainwashing and recreational sex and drugs all its members are happy consumers. Bernard Marx seems alone harbouring an ill-defined longing to break free. A visit to one of the few remaining Savage Reservations where the old, imperfect life still continues, may be the cure for his distress...Huxley's ingenious fantasy of the future sheds a blazing light on the present and is considered to be his most enduring masterpiece.
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David Bradshaw, Margaret Atwood, Aldous Huxley |
Vintage
Brave New World
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"Brave New World" isn't just a read; it's a dive into a chilling utopia that magnifies our fears of losing individuality and freedom. With its vivid depiction of a society numb to reality, sedated by pleasure, it's a compelling exploration for anyone who is fascinated by the possible consequences of societal control and the sacrifice of liberty for happiness. If you're piqued by thought-provoking narratives that question the human essence, this one is an intellectual stimulant.
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Far in the future, the World Controllers have created the ideal society. Through clever use of genetic engineering, brainwashing and recreational sex and drugs, all its members are happy consumers. Bernard Marx seems alone in feeling discontent. Harbouring an unnatural desire for solitude, and a perverse distaste for the pleasure of compulsory promiscuity, Bernard has an ill-defined longing to break free. A visit to one of the few remaining Savage Reservations, where the old, imperfect life still continues, may be the cure for his distress. Huxley's ingenious fantasy of the future sheds a blazing light on the present and is considered to be his most enduring masterpiece.
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"Brave New World" is for you if you appreciate deep thought-provoking literature that challenges the concept of utopia. Huxley's take on a future where humans are engineered for happiness, yet stripped of individuality, will likely haunt you as it mirrors some aspects of our own society. His world, filled with high-tech yet emotionally sterile practices, could be an eye-opener reminding you to cherish authentic human experiences.
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Roy Blatchford, Aldous Huxley, Linda Cookson |
Ad
Wes
Lon
Education
Brave New World
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"Brave New World" is a classic that resonates for its prophetic insights and its dissection of societal norms. If you enjoy speculative fiction that challenges the notion of a utopian society and makes you reflect on individuality, happiness, and the role of technology in our lives, Huxley's masterpiece will draw you in. It's a thought-provoking read that feels increasingly relevant in our present context.
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Aldous Huxley, Christopher Hitchens |
Harper
Perennial
Modern
Classics
Brave New World and Brave New World Revisited
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The astonishing novel Brave New World, originally published in 1932, presents Aldous Huxley's vision of the future--of a world utterly transformed. Through the most efficient scientific and psychological engineering, people are genetically designed to be passive and therefore consistently useful to the ruling class. This powerful work of speculative fiction sheds a blazing critical light on the present and is considered to be Aldous Huxley's most enduring masterpiece.The non-fiction work Brave New World Revisited, published in 1958, is a fascinating work in which Huxley uses his tremendous knowledge of human relations to compare the modern-day world with his prophetic fantasy envisioned in Brave New World, including the threats to humanity, such as over-population, propaganda, and chemical persuasion.
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Alexander O. Smith, Miyuki Miyabe |
Haikasoru
Brave Story
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Recommendation:
- "Brave Story" is a captivating and heartwarming tale that takes you on a magical journey through the world of Vision. As Wataru searches for five elusive gemstones to grant his deepest wish of bringing his family back together, you'll be immersed in a world filled with fierce creatures and friendly allies. This book is perfect for anyone who loves adventure and believes in the power of family bonds.
Johanna Lindsey
|
Avon
Brave the Wild Wind
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"Brave the Wild Wind" is a perfect pick for those who enjoy historical romance with a wild western setting. The novel showcases an irresistible romance between Jessie Blair and Chase Summers, which is developed amidst murders and land-hungry villains, making it a perfect getaway for romance lovers.
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Margie Warrell
|
Wiley
Brave: 50 Everyday Acts of Courage to Thrive in Work, Love, and Life
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"Brave" is perfect for the times when you're feeling stuck. Margie Warrell offers short, digestible chapters that make building courage seem possible even in the busiest of lives. If you're eager to step out of your comfort zone and chase after a life brimming with purpose and success, Warrell's strategies can help you make that leap. It's like having a personal coach in your pocket, pushing you gently towards your most courageous self.
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Andy McNab
|
Corgi
Books
Bravo Two-Zero
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This is McNab's account of the mission - a chronicle of courage, endurance and dark humour in the face of extreme cold, enemy attack, capture, and torture of a savagery and relentlessness for which not even their intensive SAS training had prepared them.
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Dax Gordine, Matt Moylan |
Udon
Entertainment
Bravoman Volume 1
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Bravoman Volume 1 is a great choice for fans of quirky, action-packed comics. With its offbeat humor and irreverent take on superhero tropes, this collection is sure to entertain. The ultra-stretchy protagonist's battles against bizarre villains and his quest for quality video game time offer a unique blend of action and humor. Fans of Japanese-style superheroes and over-the-top comedic action will find plenty to enjoy in Bravoman Volume 1.
Lonely Planet, Kevin Raub, Regis St. Louis |
Lonely
Planet
Brazil
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Brazil by Regis St. Louis would be a great read for travel enthusiasts who are planning a trip to Brazil. The book provides comprehensive coverage of the country's various regions, including sophisticated Sao Paulo, and offers valuable insights on eco-friendly travel. The dedicated chapter on Carnaval is an added bonus for those interested in experiencing one of Brazil's most celebrated festivals. With 768 pages of detailed information and practical tips, this Lonely Planet guide is an essential resource for any traveler looking to explore Brazil's diverse culture and breathtaking landscapes.
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Christopher Idone
|
Clarkson
Potter
Brazil - A Cook's Tour
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Christopher Idone, a pioneer of illustrated cookbooks, takes the reader on a fascinataing culinary and cultural journey through the vast and varied landscape of Brazil. Includes more than 100 rich, colorful photographs, a mail-order source guide, and a list of special places to visit in Brazil. 125 4-color photographs.
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Alexandre Paiva
|
Tuttle
Publishing
Brazilian Jiu-Jitsu: The Ultimate Guide to Brazilian Jiu-Jitsu and Mixed Martial Arts Combat
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If you’re serious about Brazilian Jiu-Jitsu or MMA, this book is a treasure trove straight from Alexandre Paiva, a legend in the sport. Imagine having a personal masterclass with a World Champion, learning not just moves but strategies that have proven their worth in high-stakes competition. It's a must-have for anyone wanting to gain a substantial edge in grappling and ground fighting.
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Marcia Monje de Castro, Lonely Planet |
Geoplaneta
Brazilian Portuguese
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Handy phrases for socialising Responsible travel talk Health and emergency section Useful phrases for finding accommodation
Osmar De Almedia-Santos
|
Hippocrene
Books
Brazilian Portuguese-English / English-Brazilian Portuguese Dictionary & Phraseb
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This book is a great companion for anyone travelling to Brazil or looking to learn Brazilian Portuguese. The grammar and pronunciation section make it easy for beginners to pick up, while the cultural and regional information adds to the authenticity of the language learning experience. Users will appreciate the clear layout and organization of the dictionary and phrase book, making it easy to find what they need while on the go.
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If you're looking for a story that blends the excitement of scientific discovery with the depth of personal introspection, "Brazzaville Beach" will captivate you. The novel's intertwining of Hope Clearwater’s personal journey with the tumultuous politics of a corner of Africa offers a rich tapestry of conflict and contemplation. Boyd’s masterful narrative will make you ponder the complexities of life and our place in the world.
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Diane Francis
|
Key
Porter
Books
Bre-X : The Inside Story
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For 2 years, BRE-X was the darling of the world's stock markets. Millionaires were created over night; until the scam was uncovered.
Katherine Paterson
|
Clarion
Books
Bread and Roses, Too
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'Bread and Roses, Too' would be an enlightening pick for you because it weaves together the complexities of friendship with the dramatic backdrop of a pivotal moment in labor history. Katherine Paterson paints a vivid portrayal of two children navigating their way through societal change, offering both a heartfelt story and an educational experience. You'll likely appreciate how the book captures the human element of historical events, providing a moving insight into the lives of those who lived through tumultuous times.
Anne Ursu, Erin Mcguire |
Walden
Pond
Press
Breadcrumbs
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Breadcrumbs is a unique and heartwarming retelling of a classic fairy tale that explores the complexities of growing up through the eyes of a young girl on a journey to save her friend. It's a beautiful ode to the power of imagination that young readers will love, and a tale that will stay with them for years to come.
Break From The Pack - How To Compete In A Copycat Environment
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"Break From The Pack" by Oren Harari is a must-read for business leaders looking to gain a competitive edge in the current market environment. The book is unique in its approach, as it focuses on how to differentiate your organization from the competition, rather than just trying to compete with them. Harari provides practical strategies for dominating markets by creating compelling products and mobilizing stakeholders around a higher cause. The book also offers valuable insights on innovation and leadership, making it a great resource for anyone looking to take their business to the next level.
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Joel Osteen
|
Hodder
Christian
Books
Break Out!
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If you're feeling stuck in life, Joel Osteen's "Break Out!" could be a beacon of hope for you. The book mixes practical advice with spiritual encouragement, aiming to empower you to transcend the ordinary and make your unique impact on the world. Osteen's optimistic and accessible style could be just the gentle nudge you need to start crafting a more fulfilling life.
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Philip Hook
|
Penguin
Books
Breakfast at Sotheby's : An A-Z of the Art World
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Breakfast at Sotheby's is a wry, intimate, truly revealing exploration of how art acquires its financial value, from Philip Hook, a senior director at Sotheby's. Reading it is like participating in a hugely enjoyable personal tutorial given by a cultured, witty, clear-eyed, world teacher with a fully functioning sense of humour. A real delight . (Spectator). Hook's view of the art world is that of the professional auctioneer. In an A-Z format, it is an entire art education contained in under 350 pages. Wry, dry and completely beguiling . (William Boyd, Guardian, Books of the Year). How to nail the mad, bad, crazy contemporary art world in print? Sotheby's senior director Hook draws on 35 years' experience in this informal memoir. He unravels, with humour, piquancy and erudition, what drives the economics of taste . (Financial Times, Books of the Year). It's very hard to write an amusing book about art that has some serious things to say. But Philip Hook has done it . (Sunday Times, Books of the Year). An auctioneer's alphabet of quirky reflections and off-beat lists such as 'middle-brow artists' and 'fictional artists': an ideal volume for the art-lover's bedside . (Martin Gayford, Spectator, Books of the Year). His delightful Breakfast at Sotheby's is a house sale of a book, a chance for him to clear out 35 years of memories as an art dealer and auctioneer, first at Christie's and then Sotheby's, a rival auction house . (Economist). Philip Hook is a director and senior paintings specialist at Sotheby's. He has worked in the art world for thirty-five years during which time he has also been a director of Christie's and an international art dealer. He is the author of five novels and two works of art history, including The Ultimate Trophy, a history of the Impressionist Painting. Hook has appeared regularly on television, from 1978-2003 on the BBC's Antiques Roadshow.
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Truman Capote
|
Penguin
Classics
Breakfast at Tiffany's
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It's New York in the 1940s, where the martinis flow from cocktail hour till breakfast at Tiffany's. And nice girls don't, except, of course, Holly Golightly. Pursued by Mafia gangsters and playboy millionaires, Holly is a fragile eyeful of tawny hair and turned-up nose, a heart-breaker, a perplexer, a traveller, a tease. She is irresponsibly 'top banana in the shock department', and one of the shining flowers of American fiction.This edition also contains three stories: 'House of Flowers', 'A Diamond Guitar' and 'A Christmas Memory'.
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With her tousled blond hair and upturned nose, dark glasses and chic black dresses, Holly Golightly is top notch in style and a sensation wherever she goes. Her brownstone apartment vibrates with martini-soaked parties as she plays hostess to millionaires and gangsters alike. Yet Holly never loses sight of her ultimate goal - to find a real life place like Tiffany's that makes her feel at home. Immortalized in a film starring Audrey Hepburn, Truman Capote's "Breakfast at Tiffany's" is full of sharp wit and in its exuberant cast of characters vividly captures the restless, slightly madcap era of early 1940s New York.
Author: Truman Capote
Format: Paperback
Number of Pages: 160
Publisher: Penguin Books Ltd
Publication Date: 03 Sep 1998
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Orzel Chad
|
One
World
Breakfast with Einstein : The Exotic Physics of Everyday Objects
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Making complex theories intelligible for the general reader, this guide to quantum mechanics and the history of modern physics uses the everyday experiences of getting up, making breakfast and checking email to demonstrate how quantum effects govern the world around us.
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Stephenie Meyer
|
Little,
Brown
And
Company
Breaking Dawn
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"Don't be afraid," I murmured. "We belong together."I was abruptly overwhelmed by the truth of my own words. This moment was so perfect, so right, there was no way to doubt it.His arms wrapped around me,holding me against him....It felt like every nerve ending in my body was a live wire."Forever," he agreed.WHEN YOU LOVED THE ONE WHO WAS KILLING YOU, IT LEFT YOU NO OPTIONS. How could you run, how could you fight, when doing so would hurt that beloved one? If your life was all you had to give, how could you not give it? If it was someone you truly loved?TO BE IRREVOCABLY IN LOVE WITH A VAMPIRE is both fantasy and nightmare woven into a dangerously heightened reality for Bella Swan. Pulled in one direction by her intense passion for Edward Cullen, and in another by her profound connection to werewolf Jacob Black, a tumultuous year of temptation, loss, and strife have led her to the ultimate turning point. Her imminent choice to either join the dark but seductive world of immortals or to pursue a fully human life has become the thread from which the fates of two tribes hangs.NOW THAT BELLA HAS MADE HER DECISION, a startling chain of unprecedented events is about to unfold with potentially devastating, and unfathomable, consequences. Just when the frayed strands of Bella's life - first discovered in Twilight, then scattered and torn in New Moon and Eclipse - seem ready to heal and knit together, could they be destroyed... forever?THE ASTONISHING, BREATHLESSLY anticipated conclusion to the Twilight Saga, Breaking Dawn illuminates the secrets and mysteries of this spellbinding romantic epic that has entranced millions.
Stephenie Meyer
|
Little,
Brown
And
Company
Breaking Dawn
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Goodreads rating: 3.73
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This book, Breaking Dawn, is perfect for fans of supernatural romance and intense emotional upheavals. Through Bella Swan's journey, you'll witness a love triangle that surpasses all boundaries and tests the strength of human-vampire connections. The unique feature of this book lies in the impending consequences of Bella's decision, leading to a chain of unprecedented events that will keep you on the edge of your seat. Get ready to become engrossed in a world where fantasy and nightmare combine, and fall deeper into the depths of forbidden love.
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Stephenie Meyer
|
Little,
Brown
Books
For
Young
Readers
Breaking Dawn
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Breaking Dawn is a must-read for fans of the Twilight Saga, as it is the astonishing conclusion to the series. It delves deep into the secrets of the supernatural world of immortals, providing a captivating read. One of the most unique and distinctive features of the book is its ability to combine an exciting adventure with a heart-wrenching love story. The book is perfect for anyone looking for a romantic, paranormal experience.
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Stephenie Meyer
|
Atom
Breaking Dawn : Twilight, Book 4
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BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.
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Simon Worrall, Alice Miller |
Virago
Breaking Down The Wall Of Silence : To Join the Waiting Child
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Alice Miller has achieved recognition for her revolutionary work on the causes and effects of child abuse - here she works towards demolishing the wall of silence which surrounds the sufferings of early childhood as they affect everyday life, politics, the media, psychiatry and psychotherapy. An infant's trust and dependency on its parents, its longing to be loved and be able to love in return, are boundless. To exploit this dependency, to confuse a child's longings and abuse its trust by pretending that this is somehow good for it, Alice Miller condemns as a criminal act, committed time and again out of ignorance and the refusal to change. The essential first stage in this healing process is feeling the truth of our experience. Only this, Alice Miller writes, can enable us to recognise childhood events and resolve their consequences so that we can lead a conscious, responsible life. If we know and feel what happened to us then, we will never wish to harm ourselves or others now.
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Amina Horozic
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Tuk
Tuk
Press
Breaking In: Over 100 Product Designers Reveal How to Build a Portfolio That Will Get You Hired
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Imagine landing your dream job in product design. "Breaking In" is the mentor you'd wish you had, packed with insider knowledge from over 100 industry leaders. It's more than just a guide; it's a collection of secrets and strategies specifically tailored to help your portfolio stand out to the very people you're eager to impress. Whether you're in the trenches of design school or gearing up for that next big career move, this book is your blueprint for making an impact where it counts.