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Think Write Grow : How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

Regular price $23.56
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Think Write Grow : How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More

Regular price $23.56
Unit price
per
ISBN: 9781118208199
Authors: Grant Butler
Publisher: Wiley
Date of Publication: 2012-02-13
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.48
(rated by 21 readers)

Description

In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three 1. Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Shows you how to articulate your ideas into effective communication. 3. Demonstrates how thought leadership can be marketed to grow your business and profile. Key Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.
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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.