Books From University Presses

"How to Change the World" is an inspiring read that showcases real-life examples of individuals who have made a significant impact on society. The book emphasizes the power of determination and innovation in solving social problems and encourages readers to become agents of change themselves. It is an invaluable handbook for anyone seeking to make a positive mark on the world.

You might find "How to Change the World" both uplifting and empowering if you're passionate about social activism or entrepreneurship. It showcases real-life tales of individuals who've tackled massive challenges, sparking that can-do spirit and offering insights on making tangible differences in the world. It's like a playbook for anyone with the drive to create meaningful change but needing a spark of inspiration or affirmation that one person's determination can indeed transform lives.

The Art of War is an excellent read for those interested in strategy and tactics both within and beyond the military realm. Sun Tzu's succinct yet comprehensive recommendations transcend time and discipline. This book has been read and revered by generations and is a must-read for anyone interested in strategic thinking.

A guide to the early decisions that can make or break startup venturesOften downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team.Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired. Wasserman explains how to anticipate, avoid, or recover from disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance between controlling the startup and attracting the best resources to grow it, and demonstrates why the easy short-term choice is often the most perilous in the long term.The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining quantitative data on almost ten thousand founders.People problems are the leading cause of failure in startups. This book offers solutions.

One of Wall Street's most creative and influential minds offers provocative new ways of thinking about the stock market, investing, and how we make decisions.

This book is a must-read for anyone who wants to improve their communication skills and learn the art of persuasion. Drawing from the wisdom of Cicero, one of history's greatest orators, it provides practical techniques that are just as effective today as they were in ancient Rome. With lively translations and illuminating introductions, this unique anthology will empower you to win arguments and influence people in any situation. Don't miss the opportunity to master the secrets of persuasive speaking and writing.

All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct--and often floundering or failing as a result--we'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome's greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing--including strategies that are just as effective in today's offices, schools, courts, and political debates as they were in the Roman forum.How to Win an Argument addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. Cicero's words are presented in lively translations, with illuminating introductions; the book also features a brief biography of Cicero, a glossary, suggestions for further reading, and an appendix of the original Latin texts.Astonishingly relevant, this unique anthology of Cicero's rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people--in other words, all of us.

How Brands Grow presents tried and tested laws for growing brands through evidence-based research. It explores topics such as how advertising works, the impact of price promotions, and loyalty programs. This book is highly recommended for marketing professionals who are looking to improve their brand growth strategies. Its distinctive feature is the evidence-based approach, which sets it apart from other marketing texts.

This book is perfect for anyone who wants to learn how to write persuasively and with clarity. It includes step-by-step strategies for crafting effective sentences and organizing paragraphs. One of the most unique and distinctive features of the book is its emphasis on not following simplistic rules or endless lists of dos and don'ts, but rather learning how to be concise, focused, and organized in your writing. It's a practical and disciplined text that will help transform even your roughest drafts into polished works of clarity, coherence, impact, and personality.

How Brands Grow is a must-read for anyone in the marketing industry. It challenges common marketing practices and provides evidence-based answers to questions that marketers ask every day. It is unique in that it presents tried and tested laws in a practical and easy-to-understand format. Users will appreciate gaining a deeper understanding of how advertising, promotions, and loyalty programs actually work, and will be able to apply this knowledge to grow their own brands effectively.