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Restarting the Future: How to Fix the Intangible Economy
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If you're feeling the pinch of today's economic stagnation and inequality, "Restarting the Future" might be right up your alley. This isn't just another dense economic text; it's a clear, forward-thinking manifesto from two authors well-versed in modern finance and policy. They're offering not just critique but a collection of bold, actionable strategies to harness the often nebulous world of intangible assets. The book could shift your perspective on what it takes to drive prosperity in our increasingly idea-focused age.
The Battle for the Soul of Capitalism
John C. Bogle | Yale University Press

The Battle for the Soul of Capitalism

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If you've ever been concerned about where your investments are really going, "The Battle for the Soul of Capitalism" is a book that can resonate with you. John C. Bogle, a finance pioneer, isn't just theorizing; he's spent his life in the investment trenches. His insights could alter how you perceive the responsibilities of financial guardians and the rights of investors like yourself.
The Only Game in Town: Central Banks, Instability, and Avoiding the Next Collapse
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As someone interested in the global economic landscape, you'll find "The Only Game in Town" to be a crucial read. Mohamed El-Erian offers an expert breakdown of our financial system's challenges and the pivotal role central banks play. His insights could help you grasp why we can't rely solely on these institutions for economic stability, and what coordinated actions could lead us back to prosperity. It's a blend of sophisticated analysis and practical wisdom on navigating the future's economic uncertainties.
Research Methods for Media and Communication - Thryft
Niranjala Weerakkody | Oxford University Press

Research Methods for Media and Communication

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Imagine you're looking to get a handle on the often intricate world of media and communication research. This book guides you through both qualitative and quantitative methods with an approachable touch, making it ideal whether you're a student or a professional seeking to deepen your understanding of research in media-related fields. It's like having an expert by your side, demystifying the concepts you need to know.
The New Financial Order: Risk in the 21st Century
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Feeling uneasy about economic instability and your personal financial future? Shiller's "The New Financial Order" might just be the handbook you need to navigate the 21st century's financial roller coaster. It's not just about stashing your cash in stocks or savings accounts; Shiller takes you deeper into less-talked-about assets like your job and home. His innovative vision leverages modern tech and sophisticated financial theories, promising an unprecedented level of economic security. If you want to protect and grow what's truly valuable, give this one a read.
The Power of Productivity: Wealth, Poverty, and the Threat to Global Stability

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This book is a deep dive into what really alleviates poverty on a global scale, arguing that productivity and fair competition are key, not just financial aid. For anyone interested in economics or global affairs, it's an illuminating read that challenges conventional wisdom and pushes for consumer rights as a force for economic change. William W. Lewis backs his claims with extensive research, making it a substantial book for policy makers, students, and activists alike.
Business Vocabulary In Use Advanced - Thryft
Bill Mascull | Cambridge University Press

Business Vocabulary In Use Advanced

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Business Vocabulary In Use Advanced could be a good read for you if you're an advanced English learner looking to improve your language skills specifically for business and professional purposes. This book is unique because it offers carefully researched vocabulary that represents how native speakers actually communicate. With its clear presentation and practice exercises, it covers a wide range of up-to-date business topics and concepts, giving you the tools to enhance your communication skills in a professional setting.
The Collaborative Enterprise: Managing Speed and Complexity in Knowledge-Based Businesses - Thryft

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If you're intrigued by the idea of collective brainpower fueling a company's growth, this book is your deep dive into effective team synergy. Heckscher's insights on transcending outdated bureaucratic methods will speak to you if you're aiming to drive your business forward in today's fast-paced, knowledge-driven economy. The real-life case studies make the theories tangible, showing exactly how successful collaboration looks in action and why it might be the competitive edge you've been looking for.
Leading Philippine Organizations in a Changing World - Thryft
Ma Regina M Hechanova, Edna P Franco  | University Of Hawaii Press

Leading Philippine Organizations in a Changing World

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This book could be a good read for leaders or executives who are managing organizations in the Philippines, or for those who want to understand the cultural factors that affect organizational behavior in the country. The book offers insights on how to balance and integrate Western organizational frameworks and Filipino culture, and how to effectively lead diverse teams within this context. It is a valuable guide for those seeking to better understand and navigate the complexities of leading Philippine organizations in a changing world.
Human Resource Excellence - An Assessment Of Strategies And Trends - Thryft
Edward E. Lawler | Stanford University Press

Human Resource Excellence - An Assessment Of Strategies And Trends

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This book could be a good read for someone interested in understanding how human resources can enhance organizational success. With comprehensive research and analysis, it presents the most current trends and strategies in HR, including the role of technology, data analytics, and HR's influence on strategy. It offers insights into the changing landscape of HR, making it an essential resource for professionals navigating the gig economy and harnessing the power of networks in the modern workplace.
Thought Leadership Meets Business: How business schools can become more successful - Thryft
Peter Lorange | Cambridge University Press

Thought Leadership Meets Business: How business schools can become more successful

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If you're deeply invested in future-proofing your career in business management or academia, this book serves as a strategic playbook. Peter Lorange, with his seasoned experience at IMD, unveils invaluable insights on how executive education can evolve to meet real-world business demands. This isn't just theory; it's a guide borne of proven success and emerging trends in global business education.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity

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If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
Media Relations
Richard Stanton | Oxford University Press

Media Relations

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If you’re looking to bridge the gap between media theories and real-world applications, "Media Relations" by Richard Stanton is tailor-made for you. The book dives into the intricacies of crafting messages that resonate and navigating the complex media landscape effectively. It’s a treasure trove for any communications professional aiming to finesse their media strategy and understand the nuances of message delivery and reception.
Strategic Human Resource Management - Thryft
Catherine Truss, David Mankin, Clare Kelliher  | Oxford University Press

Strategic Human Resource Management

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If you're aspiring to lead or revamp a company's human resources department, "Strategic Human Resource Management" could be your playbook. The authors Truss, Mankin, and Kelliher dive deep into creating effective HR strategies backed by current research and industry practices. Its straightforward explanations and case studies make it accessible, potentially transforming your approach to people management and giving you a robust framework for tackling HR challenges.
The Oxford Dictionary For The Business World - Thryft
David Munro | Oxford University Press

The Oxford Dictionary For The Business World

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Recommended for professionals seeking to enhance business vocabulary.
Change The Way You Lead Change - Leadership Strategies That Really Work - Thryft
Donald Fedor, David Herold  | Stanford University Press

Change The Way You Lead Change - Leadership Strategies That Really Work

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If you're feeling stuck in your leadership style and traditional change models don't seem to work anymore, "Change The Way You Lead Change" could offer you the fresh perspective you need. Herold and Fedor guide you through a more thoughtful approach to change, emphasizing the importance of context and individualized strategies. It could be the key to unlocking transformative progress in your organization.
Marketing - Thryft
Paul Baines, Chris Fill, Kelly Page  | Oxford University Press

Marketing

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This book would be a good read for anyone who wants to understand the fundamentals of marketing in a practical and comprehensive manner. With its contemporary case studies and review questions, it provides real-world examples and opportunities for self-assessment. Whether you are a beginner or someone looking to sharpen your marketing skills, this book will guide you through the basic principles and help you master the art of marketing.
The Oil Prince's Legacy: Rockefeller Philanthropy in China
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If you're fascinated by history and the roots of international relations, "The Oil Prince's Legacy" paints a nuanced picture of how philanthropy can shape cross-cultural relations over generations. The book dives into the personal and professional narratives that defined the Rockefeller family's engagement with China, revealing a side to diplomacy and philanthropy rarely seen in history books. This insightful read could offer you a deeper understanding of the intertwining of elite science, medicine, and education in U.S.-China relations, all while exploring the rich tapestry of this influential family's legacy.
Business Research Methods, 4 Ed - Thryft
Emma Bell Alan Bryman | Oxford University Press

Business Research Methods, 4 Ed

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If you're delving into the world of business research, this book acts as your comprehensive guide. Alan Bryman has constructed an accessible yet thorough exploration of methodologies, ensuring you grasp both the theoretical and practical aspects. Choosing this book helps you lay down a robust foundation for any business research endeavor you're about to undertake.
Scuttle Your Ships Before Advancing - And Other Lessons From History On Leadership And Change For Today's Managers - Thryft

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If you're a manager in search of inspiration, "Scuttle Your Ships Before Advancing" is a must-read. Richard Luecke takes you on a captivating journey through history, extracting valuable leadership and change lessons from fascinating figures like Herman Cortes and Louis XI. By drawing parallels between historical events and the challenges faced by today's executives, Luecke provides actionable insights that will empower you to navigate complex business environments. This book is a treasure trove of wisdom that will transform the way you approach leadership and change. Don't miss out on this enlightening journey!
Equity & Trusts - Concentrate

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Equity & Trusts Concentrate is like a secret weapon for law students facing the pressure of exams. This guide condenses the complex principles into digestible pieces, helping you to not just memorize but understand the essential components of the subject. Whether you're looking to clarify confusing concepts or seeking strategic exam preparation, this book pairs knowledge with tactics to help you succeed.
The Economics of Attention: Style and Substance in the Age of Information

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Whether you're a data-savvy economist or a creative at heart, "The Economics of Attention" offers deep insight into how value is crafted and traded in our modern, information-saturated world. Lanham's sharp analysis interweaves economics with the humanities, suggesting that understanding style is as essential as grasping substance when navigating the overwhelming waves of digital information. This book might change not just how you look at information, but also how you prioritize every click and glance in the digital age.
The Horizontal Organization - What the Organization of the Future Looks Like and How It Delivers Value to Customers

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If you're feeling boxed in by the traditional corporate ladder and curious about more dynamic ways of running a business, "The Horizontal Organization" could offer you a fresh perspective. Ostroff's ideas can be particularly eye-opening if you're in a leadership position looking to drive innovation and better serve customers in a rapidly changing business environment.
Leadership Practice and Perspectives - Thryft
Kevin Roe | Oxford University Press

Leadership Practice and Perspectives

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If you're looking to understand leadership beyond just theoretical concepts, this book brings them to life. It's well-suited for students or aspiring leaders who appreciate learning from varied, real-world scenarios. Kevin Roe has a way with words that makes complex ideas approachable, and you're likely to finish this book with a richer perspective on what it takes to lead in different settings.
Public Relations Writing In Australia - Thryft
James Mahoney | Oxford University Press

Public Relations Writing In Australia

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Public Relations Writing in Australia is an excellent resource for anyone who wants to write effective public relations messaging in Australia. With a focus on clear writing that conveys a message, this book is essential for those who wish to work in the field of Public Relations. It provides practical advice on writing for various public relations tactics and encourages readers to understand the context in which they work. This book is an excellent guide for anyone who is looking to advance their skills in writing and public relations.
Dragon in a Three-Piece Suit: The Emergence of Capitalism in China

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If you're intrigued by the dynamics of economic evolution and the intersection of traditional practices with modern systems, Doug Guthrie's "Dragon in a Three-Piece Suit" paints a vivid picture. It delves into how China’s transition into capitalism blends with longstanding state controls and cultural norms. A must-read for anyone looking to understand the complexities of economic change in a historically command-driven economy.
The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World - Thryft

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This book is a must-read for anyone who is interested in understanding the challenges that come with the technological advancements and its impact on our lives. The authors use the example of the Exxon Valdez oil spill to demonstrate the need for multiple-perspective examination of technological hazards. They provide insightful discussions on issues such as balancing short-term and long-term concerns and individual vs. societal responsibilities. This book is an essential guide for managers, policy-makers, and students who aspire to be leaders in business, engineering, or science.
The Greening of Asia: The Business Case for Solving Asia's Environmental Emergency

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If you're keen on understanding how economic growth and environmental sustainability can coexist, "The Greening of Asia" provides a fascinating glimpse into real-world solutions. Clifford's extensive knowledge offers an insightful read for anyone interested in environmental economics, clean technology, and how Asian companies are leading the way. It could be especially enlightening if you're passionate about business strategies that contribute positively to our planet.
Business Systems and Organizational Capabilities : The Institutional Structuring of Competitive Competences - Thryft

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This book is a must-read for anyone interested in understanding how different countries develop unique business systems and how these systems shape the capabilities of firms within various industries. Richard Whitley's integration of institutionalist approaches with the theory of the firm provides a comprehensive framework for analyzing the diversity and integration seen in today's global economy. Through insightful analysis and empirical evidence, Whitley explores the factors that lead to the establishment and reproduction of distinctive business systems, as well as how these systems impact the development of organizational capabilities. Whether you're a student, an entrepreneur, or a business professional, this book will broaden your understanding of the complex dynamics between institutions, firms, and markets in different societies.
Cue and Cut : A Practical Approach to Working in Multi-Camera Studios - Thryft
Roger Singleton-Turner | Manchester University Press

Cue and Cut : A Practical Approach to Working in Multi-Camera Studios

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"Cue and Cut" is an excellent guide for individuals interested in working in television studios or pursuing a career in multi-camera content creation. The book offers practical advice, from understanding the equipment required to producing a polished result. The book is based on the first-hand experience of the author, who has worked with the top production crews in the BBC and ITV. With extensive coverage of multi-camera aspects, "Cue and Cut" is recommended for undergraduate, HND, B.Tech, post-graduate students, and anyone interested in mastering the multi-camera studio, regardless of their experience level.
Organizational Strategy, Structure, and Process - Thryft
Raymond E. Miles, Charles C. Snow  | Stanford University Press

Organizational Strategy, Structure, and Process

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If you're fascinated by the intricate dance between an organization's strategy, structure, and environmental adaptation, then this book is your perfect guide. It’s a masterclass from the past that still resonates with current business landscapes. Imagine understanding the DNA of successful corporations, distilled into a classic theoretical framework—this is what makes it a revered timeless piece in the arena of organizational studies.
Business Economics
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Roger Perman, John Scouller  | Oxford University Press

Business Economics

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If you're delving into the world of business economics, this book could be a great companion. It's tailored for both MBA students and undergrads, making complex concepts digestible without diluting the content. Plus, with its clear application to real-world business studies, you'll find it bridges the gap between academic theory and practical business decision-making.
Essential Economics for Cambridge IGCSERG Student Book - Thryft
Robert Dransfield, Jane King, Terry Cook  | Oxford University Press

Essential Economics for Cambridge IGCSERG Student Book

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If you're grappling with the intricacies of economics at the IGCSE level, this book may just be your lifeline. It's crafted with the intent to make complex economic concepts digestible for students whose first language isn't English. The online exam prep resources are a bonus, giving you that extra edge for exam readiness.
Business Vocabulary In Use Elementary - Thryft
Bill Mascull | Cambridge University Press

Business Vocabulary In Use Elementary

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This book is a must-have for anyone learning English for business purposes. It provides a comprehensive collection of essential business vocabulary, presented in a clear and easy-to-understand manner. With its practical approach, it allows users to immediately apply their newfound knowledge in real-life business situations. The unique feature of this book is its combination of vocabulary presentation and practice exercises, making it an effective tool for building business communication skills. Whether you're a student, a professional, or someone looking to improve their English in a business context, this book is a valuable resource that will help you succeed in your language learning journey.
The Founder's Dilemmas : Anticipating and Avoiding the Pitfalls That Can Sink a Startup - Thryft
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A guide to the early decisions that can make or break startup venturesOften downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team.Drawing on a decade of research, Noam Wasserman reveals the common pitfalls founders face and how to avoid them. He looks at whether it is a good idea to cofound with friends or relatives, how and when to split the equity within the founding team, and how to recognize when a successful founder-CEO should exit or be fired. Wasserman explains how to anticipate, avoid, or recover from disastrous mistakes that can splinter a founding team, strip founders of control, and leave founders without a financial payoff for their hard work and innovative ideas. He highlights the need at each step to strike a careful balance between controlling the startup and attracting the best resources to grow it, and demonstrates why the easy short-term choice is often the most perilous in the long term.The Founder's Dilemmas draws on the inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, while mining quantitative data on almost ten thousand founders.People problems are the leading cause of failure in startups. This book offers solutions.
Risks and Wrongs - Thryft
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Jules L. Coleman | Cambridge University Press

Risks and Wrongs

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This major new book by one of America's preeminent legal theorists is concerned with the conflict between the goals of justice and economic efficiency in the allocation of risk, especially risk pertaining to safety. The author approaches his subject from the premise that the market is central to liberal political, moral, and legal theory. In the first part of the book, he rejects traditional 'rational choice' liberalism in favor of the view that the market operates as a rational way of fostering stable relationships and institutions within communities of individuals with broadly divergent conceptions of the good. However, markets are needed most where they are most difficult to create and sustain, and one way to understand contract law in liberal legal theory, according to Professor Coleman, is as an institution designed to reduce uncertainty and thereby make markets possible.
The Future of the Professions: How Technology Will Transform the Work of Human Experts
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If you're both intrigued and perhaps a bit concerned about how AI and technology will reshape the job landscape, "The Future of the Professions" is a crucial read. It's not just speculation; the Susskinds back their views with solid research across various fields, making it a thought-provoking analysis for anyone interested in the intersection of work, technology, and society. This book might change how you view your job's future, and it's a fascinating roadmap of what to expect as we tread into an increasingly automated world.
Cambridge International AS And A Level Business Studies Student's Coursebook - Thryft
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This book could be a good read for anyone interested in understanding business principles and techniques with an international perspective. With activities and case studies based on real businesses, it provides practical insights into how businesses operate globally. The inclusion of examination-style questions also helps students prepare effectively.
Commercial Law - Thryft
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Bradgate | Oxford University Press, Usa

Commercial Law

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This work takes into account the main developments in this field since publication of the second edition in 1995. The text examines the nature and function of commercial law and takes full account of the multitude of cases that relate to this field of law, including Stevenson v Rogers, Slater v Finning, Thain v Anniesland, Barber v NWS and Dimond v Graham.
Corporate Takeovers : Causes and Consequences - Thryft
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The takeover boom that began in the mid-1980s has exhibited many phenomena not previously observed, such as hostile takeovers and takeover defenses, a widespread use of cash as a means of payment for targeted firms, and the acquisitions of companies ranking among the largest in the country. With the aim of more fully understanding the implications of such occurances, contributors to this volume consider a broad range of issues as they analyze mergers and acquisitions and study the takeoveer process itself.
To Dare More Boldly : The Audacious Story of Political Risk - Thryft
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Ten lessons from history on the dos and don’ts of analyzing political riskOur baffling new multipolar world grows ever more complex, desperately calling for new ways of thinking, particularly when it comes to political risk. To Dare More Boldly provides those ways, telling the story of the rise of political risk analysis, both as a discipline and a lucrative high-stakes industry that guides the strategic decisions of corporations and governments around the world. It assesses why recent predictions have gone so wrong and boldly puts forward ten analytical commandments that can stand the test of time.Written by one of the field's leading practitioners, this incisive book derives these indelible rules of the game from a wide-ranging and entertaining survey of world history. John Hulsman looks at examples as seemingly unconnected as the ancient Greeks and Romans, the Third Crusade, the Italian Renaissance, America's founders, Napoleon, the Battle of Gettysburg, the British Empire, the Kaiser's Germany, the breakup of the Beatles, Charles Manson, and Deng Xiaoping's China. Hulsman makes sense of yesterday's world, and in doing so provides an invaluable conceptual tool kit for navigating today's.To Dare More Boldly creatively explains why political risk analysis is vital for business and political leaders alike, and authoritatively establishes the analytical rules of thumb that practitioners need to do it effectively.
The Theory of Incentives : The Principal-Agent Model - Thryft
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Economics has much to do with incentives--not least, incentives to work hard, to produce quality products, to study, to invest, and to save. Although Adam Smith amply confirmed this more than two hundred years ago in his analysis of sharecropping contracts, only in recent decades has a theory begun to emerge to place the topic at the heart of economic thinking. In this book, Jean-Jacques Laffont and David Martimort present the most thorough yet accessible introduction to incentives theory to date. Central to this theory is a simple question as pivotal to modern-day management as it is to economics What makes people act in a particular way in an economic or business situation? In seeking an answer, the authors provide the methodological tools to design institutions that can ensure good incentives for economic agents.This book focuses on the principal-agent model, the "simple" situation where a principal, or company, delegates a task to a single agent through a contract--the essence of management and contract theory. How does the owner or manager of a firm align the objectives of its various members to maximize profits? Following a brief historical overview showing how the problem of incentives has come to the fore in the past two centuries, the authors devote the bulk of their work to exploring principal-agent models and various extensions thereof in light of three types of information adverse selection, moral hazard, and non-verifiability. Offering an unprecedented look at a subject vital to industrial organization, labor economics, and behavioral economics, this book is set to become the definitive resource for students, researchers, and others who might find themselves pondering what contracts, and the incentives they embody, are really all about.
Brokerage and Closure					An Introduction to Social Capital
							- Clarendon Lectures in Management Studies - Thryft
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If you're intrigued by the intersection of sociology and business, Burt's exploration of social capital could illuminate how relationships and networks fuel success in the corporate world. It breaks down complex social phenomena into understandable concepts, explaining why who you know could be as important as what you know, especially in the rapidly changing landscape of modern business. This read could change the way you network.
Corporate Governance - Thryft
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Christine A. Mallin | Oxford University Press

Corporate Governance

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If you're diving into the intricate world of corporate governance, this book offers a broad perspective essential for understanding how businesses operate globally. It isn't just for students, but for anyone keen on making sense of high-profile corporate failures and the complex mechanisms designed to forestall them. Christine Mallin's approach is both academic and approachable, providing insights that could guide you in your career or just satisfy your curiosity about the business world's inner workings.
Emerging Multinationals in Emerging Markets - Thryft
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Ravi Ramamurti, Jitendra Singh  | Cambridge University Press

Emerging Multinationals in Emerging Markets

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This book provides a comprehensive insight into the world of Emerging Market Multinationals (EMNEs) and their unique paths to global success. It explores how these firms have leveraged their home-country context to achieve competitive advantages and what impact their internationalization has had on their Western rivals. Recommended for anyone interested in understanding the changing landscape of global business and the future of EMNEs.
Professional Liability - Thryft
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Robert Wickins | Hong Kong University Press

Professional Liability

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This book is a must-read for students studying accountancy and business, as it provides clear and concise descriptions of legal principles regarding professional liability. The book offers a detailed analysis of over 100 leading British and Hong Kong cases, covering a wide range of professions and business situations to illustrate basic principles. The inclusion of leading Commonwealth cases makes the book informative to professionals in different countries. The book is easy to understand, with the main points of each chapter summarized at the end for easier comprehension and study.
The Law Of Trusts - Thryft
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James E. Penner | Oxford University Press

The Law Of Trusts

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Goodreads rating: 4.04

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This book is perfect for law students seeking a comprehensive and engaging guide to the complex realm of Trusts. With its clear and concise writing style, it breaks down the subject matter into easily understandable concepts. James Penner's insightful analysis and thought-provoking commentary will not only broaden your understanding but also challenge your thinking. Trust us, this book is a must-have for mastering the law of Trusts.
Selling China - Foreign Direct Investment During The Reform Era - Thryft
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Yasheng Huang | Cambridge University Press

Selling China - Foreign Direct Investment During The Reform Era

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Goodreads rating: 3.89

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This book about China's integration into the world economy proposes a radically different perspective. Most economists view China's large foreign direct investment (FDI) inflows as the result of China's economic success. This study views the same phenomenon as a function of the imperfections in the Chinese economic system. It uses economic theory to explain FDI to a greater extent than previous studies on the same topic. It also presents comparative FDI data of additional countries, making it more comprehensive than previous studies which focused only on China.
A Dictionary Of Business And Management - Thryft
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Jonathan Law | Oxford University Press

A Dictionary Of Business And Management

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Goodreads rating: 4.08

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This is an essential guide for anyone interested in business terminology and jargon. With over 7,000 authoritative entries, it covers all topics from marketing and accounting to organizational behaviour and business strategy. The book is fully revised and updated, making it an excellent resource for both beginners and professionals in the field. Users would appreciate its concise and comprehensive explanations of business concepts.
How Brands Grow : What Marketers Don't Know - Thryft
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How Brands Grow presents tried and tested laws for growing brands through evidence-based research. It explores topics such as how advertising works, the impact of price promotions, and loyalty programs. This book is highly recommended for marketing professionals who are looking to improve their brand growth strategies. Its distinctive feature is the evidence-based approach, which sets it apart from other marketing texts.