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Sociology Books

Explore the depths of human society and social behaviour in our extensive Sociology section. From theories and structures, to issues of globalisation and inequality, our selection offers insightful reads for both casual learners and seasoned sociologists. Delve into pivotal works that examine the narratives shaping our societies today.

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Meatball Sundae: Is Your Marketing Out of Sync?
Seth Godin | Portfolio

Meatball Sundae: Is Your Marketing Out of Sync?

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Goodreads rating: 3.72

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"Meatball Sundae" is a must-read for those who are looking to market a traditional and perhaps boring brand in the digital age. Seth Godin provides a guide to navigating the new marketing trends, such as the importance of storytelling and shorter attention spans. He also provides examples of companies, both old and new, who have adapted brilliantly to these changes. The book's most unique feature is its analogy of a meatball sundae, which perfectly captures the pitfalls of implementing shiny new marketing tactics for brands that are not inherently interesting. Overall, "Meatball Sundae" is a valuable resource for anyone looking to revolutionize their marketing strategies.
Foundations of Behavioral Research - Thryft
Howard B. Lee, Fred N. Kerlinger  | Wadsworth Publishing

Foundations of Behavioral Research

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Goodreads rating: 4.09

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If you're diving into graduate-level research, this book could be your anchor. It doesn't just skim through the basics; it offers a deep dive into the mechanics of scientific inquiry, from problem-solving to APA report formatting. It’s the kind of resource that grows with you, becoming more valuable as your research skills sharpen. Whether it’s for statistics, methodology, or ethics, you’ll find yourself reaching for this book throughout your academic journey.
The Complete Idiot's Guide Dream Dictionary: Discover the Meaning of Over 1,500 Dream Symbols - Thryft
Dream Genie, Eve Adamson  | Alpha

The Complete Idiot's Guide Dream Dictionary: Discover the Meaning of Over 1,500 Dream Symbols

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Goodreads rating: 3.59

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This book is a must-have for anyone who is curious about the secrets and hidden messages their dreams hold. With over 15,000 entries, it covers a wide range of dream symbols, from the ordinary to the unusual. The dream thesaurus and interpretation checklist provide valuable tools for understanding the significance of each dream. Whether you're a skeptic or a believer, this comprehensive guide will take you on a fascinating journey into the realm of dreams, helping you decode their mysteries and gain deeper insights into your own psyche.
Naming Your Baby
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If you're about to welcome a new addition to your family, "Naming Your Baby" could be a treasure trove for you. Here, you won't just browse through endless lists; you'll explore the narratives behind names, understand cultural impacts, and sift through varied options to find a name that resonates. It's an enriching journey through names for history buffs, writers, and of course, soon-to-be parents.
In the Company of Others: An Introduction to Communication
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"In the Company of Others" could be perfect for you if you're looking to enhance your communication skills, whether for personal development or professional advancement. It dives deep into cooperation and offers practical advice on navigating through controversy, making it a strong ally in both your daily interactions and more challenging conversations. The thorough approach to applying communication competence models also means you'll have a solid framework to reference, helping you to become a more effective communicator in various aspects of life.
Romancing the Net : A "Tell- All" Guide to Love Online - Thryft
Richard Booth | Prima Lifestyles

Romancing the Net : A "Tell- All" Guide to Love Online

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Romancing the Net is an excellent guide to navigating the uncharted waters of online relationships. The book provides a comprehensive introduction to online etiquette and safety practices, preparing readers for the potentially risky terrain of the internet. The authors' expert advice is accompanied by numerous real-life examples of online relationships, highlighting the joys and pitfalls of love in the digital age. If you're interested in exploring the world of online dating, Romancing the Net is an invaluable resource to help you find your soulmate on the cyber-highway.
Escape Into Meaning: Essays on Superman, Public Benches, and Other Obsessions
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If you appreciate deep dives into seemingly mundane topics with a twist of wit and intellect, "Escape Into Meaning" could become your next favorite read. Evan Puschak, known as The Nerdwriter, masterfully transforms the trivial into the profound, making this collection a treasure trove for curious minds intrigued by the intersection of pop culture and philosophy.
Meatball Sundae - How New Marketing Is Transforming The Business World (And How To Thrive In It) - Thryft
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A meatball sundae is the unfortunate result of mixing two good ideas. The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on. The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited. The challenge most organizations they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website. This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them.

Understanding Social Dynamics

At Thryft, our Sociology section serves as a gateway to understanding complex social structures and behaviours. We offer a wide range of titles covering key sociological theories, modern societal challenges, by influential thinkers. Sociology engages with real world issues, functioning as a lens to view personal and collective social identities. Whether you’re pursuing personal growth or specific academic interests, our collection has something for everyone. Connect with these enlightening works today.