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Co-Opetition

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Revolutionary business strategy beyond competition and cooperation.

Co-Opetition could be a good read if you are a business owner or manager looking to explore innovative strategies to optimize outcomes. The book explains game theory to provide insights into how you can develop a co-opetition model. It offers a new framework that combines competition and cooperation for high-profit gains, which has been adopted by massive corporations like Intel, American Airlines, and NutraSweet. Reviewers have praised the book's ability to present a fresh way of thinking about business relationships by merging the best of both worlds rather than adhering to conventional competition principles.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Co-Opetition

Regular price $14.33 Now $10.03 Save 30% more
Unit price
per
ISBN: 9780385479509
Estimated First-hand Retail Price: $34.76
Publisher: Currency Doubleday
Date of Publication: 1997-12-29
Format: Paperback
Goodreads rating: 3.99
(rated by 1402 readers)

Description

Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
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Revolutionary business strategy beyond competition and cooperation.

Co-Opetition could be a good read if you are a business owner or manager looking to explore innovative strategies to optimize outcomes. The book explains game theory to provide insights into how you can develop a co-opetition model. It offers a new framework that combines competition and cooperation for high-profit gains, which has been adopted by massive corporations like Intel, American Airlines, and NutraSweet. Reviewers have praised the book's ability to present a fresh way of thinking about business relationships by merging the best of both worlds rather than adhering to conventional competition principles.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.