Science
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Just Arrived
James B. Stewart
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Penguin
Press
Tangled Webs: How False Statements Are Undermining America From Martha Stewart to Bernie Madoff
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Goodreads rating: 3.68
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If you're intrigued by the intersection of law and ethics, "Tangled Webs" could offer you an incisive look into how perjury is not just a legal transgression but a mirror reflecting deeper societal issues. James B. Stewart weaves a compelling narrative that may change how you view truth and justice in high-profile cases.
Yuval Noah Harari
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Jonathan
Cape
21 Lessons for the 21st Century
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Goodreads rating: 4.15
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If the fast-paced changes and complexities of today's world sometimes overwhelm you, "21 Lessons for the 21st Century" might offer the clarity you need. Yuval Noah Harari has a way of distilling the zeitgeist into digestible concepts, helping you understand and reflect on the pressing issues that shape our time. It's like having a forward-thinking friend who can guide you through the maze of modern life’s challenges.
Stanley Milgram
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Harper
Perennial
Modern
Classics
Obedience to Authority: An Experimental View
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Goodreads rating: 4.19
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If you've ever wondered why people can sometimes act against their moral convictions under pressure from authority, "Obedience to Authority" will not only satisfy your curiosity but also challenge you. Milgram's work is a cornerstone in understanding our social fabric and the grim realities of power dynamics. It's a crucial read for anyone reflecting on responsibility and ethics in society.
Malcolm Gladwell
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Allen
Lane
What the Dog Saw and Other Adventures
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Goodreads rating: 3.85
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If your mind craves novels shaped like puzzles, where each essay unlocks a corner of the vast human experience, "What the Dog Saw and Other Adventures" might just be your next favorite. Malcolm Gladwell has a knack for spinning seemingly trivial topics into compelling tales. It's like a box of intellectual chocolates – each piece with a unique filling of insight, just for you.
Matt Ridley, Alain de Botton, Steven Pinker |
Oneworld
Publications
Do Humankind's Best Days Lie Ahead?
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Goodreads rating: 3.34
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If you're fascinated by the trajectory of human progress, "Do Humankind's Best Days Lie Ahead?" will challenge your perspectives. Steven Pinker and other notable thinkers engage in a profound debate that’s bound to get your mental gears turning. It’s a thought-provoking read about whether we're heading toward a brighter future or if we're too optimistic about our progress. Perfect for anyone who loves intellectual discourse on society’s direction.
Nicholas Davis Klaus Schwab
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Penguin
Group
Usa
Shaping the Future of the Fourth Industrial Revolution: A Guide to Building a Better World
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Goodreads rating: 3.52
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If you're at all curious or concerned about how fast technology is changing our lives, this book is like a compass in a digital storm. Klaus Schwab comprehensively discusses the societal shifts imminent with the Fourth Industrial Revolution, offering insight into how we can actively participate in shaping these changes rather than being passive bystanders. It's a guide that empowers you to think critically and act on the intersection of technology, economy, and humanity.
John Allen Paulos
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Vintage
Innumeracy: Mathematical Illiteracy and Its Consequences
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Goodreads rating: 3.77
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If you've ever wondered how math affects our daily decisions, "Innumeracy" by John Allen Paulos is a fascinating choice. Paulos takes you through the hidden ways mathematical illiteracy shapes our lives, often without us noticing. Perfect for anyone looking to understand the real-world consequences of not being friendly with figures.
Stephen J. Dubner, Steven D. Levitt |
Penguin
Freakonomics
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Goodreads rating: 4.01
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If you enjoy having your mind playfully challenged with unexpected perspectives on everyday phenomena, "Freakonomics" might just be the intellectual rollercoaster you're looking for. It's not your typical economics book; it delves into the hidden side of things you thought you knew. Steven Levitt invites you on a journey through intriguing questions, revealing that at times, what you thought was cause and effect might just be a blend of coincidence and incentive.
Malcolm Gladwell
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Abacus
The Tipping Point: How Little Things Can Make a Big Difference
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Goodreads rating: 4.01
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If you're intrigued by the phenomena of social epidemics and want insight into how minor changes can ignite major trends, "The Tipping Point" is a captivating read. Malcolm Gladwell's exploration is not only intellectually stimulating but also practically insightful, revealing the levers that can steer collective behavior. Ideal for anyone interested in the forces shaping our cultural landscape.
Stephen J. Dubner, Steven D. Levitt |
William
Morrow
Paperbacks
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
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Goodreads rating: 4.01
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"Freakonomics" isn't your typical economics book. It's an exciting delve into everyday mysteries through an economic lens, giving unconventional answers that will make you rethink what you thought you knew. It's a page-turner that offers surprising insights and a fresh perspective on the seemingly mundane, making it a fantastic read for anyone curious about the hidden side of everyday life.
Malcolm Gladwell
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Penguin
Books
Outliers: The Story of Success
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Goodreads rating: 4.19
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If you've ever wondered why some people achieve extraordinary success, "Outliers" might shed some light on the matter. Malcolm Gladwell delves deep into the backgrounds of various high achievers, revealing the surprising and often overlooked factors that contribute to their achievements. This isn't your typical success manual; it's an eye-opening exploration of how culture, circumstances, and timing can shape a person's destiny. It's thought-provoking and challenges the way we typically think about success and merit.
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"The Logic of Life" by Tim Harford might just change the way you view human behavior. It's a book for the analytically minded and the inherently curious, for those who find themselves questioning why people do the things they do, especially when those actions appear nonsensical at first glance. Harford applies economic principles to everyday actions, offering insights that are as surprising as they are thought-provoking. This could be the book that reshapes your understanding of rationality in our everyday lives.
Jean M. Twenge
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Atria
Books
Generations: The Real Differences Between Gen Z, Millennials, Gen X, Boomers, and Silents - And What They Mean for America's Future
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Goodreads rating: 4.03
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Generational differences can often feel like they create a language barrier between age groups, don't they? Jean M. Twenge's 'Generations' is like a translator, peeling back the layers of misunderstanding. It's a thoughtful exploration into what makes each generation tick, from the Silent Generation to the emerging post-2012 cohort. If you're curious about how historical events and technological leaps have sculpted the views and values of each generation, this book offers a nuanced, engaging perspective that might just help bridge the conversational gaps at your next family reunion or team meeting.
Steven Pinker
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Viking
Enlightenment Now: The Case for Reason, Science, Humanism, and Progress
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Goodreads rating: 4.2
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If you're feeling overwhelmed by negative headlines, "Enlightenment Now" might be just what you need. Steven Pinker presents a compelling case that life is getting better across the globe, thanks to Enlightenment principles. It's a refreshing perspective backed by hard data and historical analysis that challenges doom and gloom narratives. This read could be a much-needed reminder of human progress and the potential for reason and science to improve our future.
Michael Lewis
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W.
W.
Norton
&
Company
The Undoing Project: A Friendship That Changed Our Minds
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This book could be a good read for someone who is curious about how the human mind works and wants to delve into the world of decision-making. Michael Lewis vividly recounts the groundbreaking work of Daniel Kahneman and Amos Tversky, whose collaboration in the field of behavioral economics reshaped our understanding of reality. Through their extraordinary lives and research, this book offers a captivating exploration of the power of intuition, the limitations of human judgment, and the potential of algorithms to shape our lives. Get ready to have your mind blown and gain new insights into the workings of your own mind.
Anna Rosling Rönnlund, Ola Rosling, Hans Rosling |
Flatiron
Books
Factfulness: Ten Reasons We're Wrong About the World - And Why Things Are Better Than You Think
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Goodreads rating: 4.36
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"Factfulness" feels like a refreshing dose of clarity in a world where pessimism often takes the front seat. Hans Rosling's expertise in public health shines through as he dismantles misconceptions with hard data, making you question the lenses through which you view global progress. It's a book that doesn't just lay out the facts but teaches you how to think differently about them. If you ever feel overwhelmed by the doom and gloom of the news, this book could be the optimistic yet realistic perspective you need.
jeffrey-kluger
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John
Murray
Simplexity: The Simple Rules of a Complex World
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Goodreads rating: 3.27
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If you've ever wondered about the invisible threads that connect simplicity and complexity, "Simplexity" is a read tailored for your curiosity. Jeffrey Kluger weaves together seemingly unrelated concepts with a narrative flair that makes the exploration of simplexity not just intellectually stimulating but also incredibly engaging. It's like a lightbulb moment on every page as you uncover the simple rules governing our complex world.
Michael Lewis
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Allen
Lane
The Premonition: A Pandemic Story
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Goodreads rating: 4.33
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Imagine diving into the early days of the Covid-19 pandemic through the eyes of those who saw it coming. "The Premonition" is a thrilling account by Michael Lewis, who masterfully narrates the efforts of unconventional experts racing against time. Their foresight and relentless pursuit to understand and contain the virus are both educational and chillingly engaging. This isn't just about a virus; it's about human tenacity in the face of bureaucracy and the unknown. If you're drawn to real-world heroism amidst crisis, this book will resonate deeply with you.
David Edmonds
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Princeton
University
Press
Would You Kill the Fat Man? The Trolley Problem and What Your Answer Tells Us About Right and Wrong
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Goodreads rating: 3.86
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Good read for those interested in moral dilemmas. Presents the trolley problem and its implications on our understanding of morality in a thought-provoking manner.
Michele Gelfand
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Robinson
Uk
Rule Makers, Rule Breakers: How Culture Wires Our Minds, Shapes Our Nations, and Drives Our Differences
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Goodreads rating: 3.71
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If you're intrigued by the invisible forces that shape societies, "Rule Makers, Rule Breakers" is a must-read. Michele Gelfand will guide you through a compelling journey, pinpointing why cultures around the world vary so dramatically. The insights unearthed here will change your perspective and offer a deeper understanding of the human social fabric. It's not just another dry academic study; it's a book that connects the dots between culture and everyday life.
Just Arrived
Malcolm Gladwell
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Little,
Brown
Book
Group
The Tipping Point: How Little Things Can Make a Big Difference
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Goodreads rating: 4.01
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If you're captivated by the nuances of social dynamics, Gladwell's 'The Tipping Point' might just be your next fascinating read. It's a book that unravels the mystery behind why certain trends catch on and how minuscule actions can have significant impacts. It's a mixture of psychology, sociology, and marketing that offers an understanding of the mechanics behind societal shifts. If you're someone who is curious about the world around you and enjoys looking at things from a fresh perspective, this could be the eye-opener you need.
Steven D.; Dubner Levitt
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Allen
Lane
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
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Goodreads rating: 4.01
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Ever thought about the economics of drug dealers or what sumo wrestlers and teachers might have in common? If such quirky questions intrigue you, "Freakonomics" is right up your alley! It's not a standard economics textbook—it's a trove of unusual insights that will shift how you see the everyday world. The unconventional perspective might just hook you, whether you're into economics or just love a good intellectual twist.
Malcolm Gladwell
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Little,
Brown
And
Company
What the Dog Saw: And Other Adventures
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Goodreads rating: 3.85
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If you've ever been intrigued by the quirks of everyday items or wondered about the little things that shape our world, Malcolm Gladwell's collection of essays could be a delightful exploration for you. His ability to dissect the commonplace and present it in a thought-provoking way is unparalleled. What the Dog Saw will make you look at the world differently, finding profound insights in the mundane – perfect for the naturally curious mind.
Martin Ford
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Basic
Books
Rise Of The Robots - Technology And The Threat Of A Jobless Future
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Goodreads rating: 3.97
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This book is a wake-up call to the potential consequences of advancing technology and artificial intelligence. It explores how automation and robotics will reshape our workforce and the impact it will have on jobs and economic inequality. By delving into the challenges and possible solutions, Rise of the Robots prepares readers to understand and navigate the rapidly changing job market. It's a must-read for anyone interested in the future of work and its implications on society.
Malcolm Gladwell
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Little,
Brown
And
Company
What the Dog Saw and Other Adventures
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Goodreads rating: 3.85
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If you're someone who delights in exploring a plethora of questions, from the mundane to the complex, Malcolm Gladwell's "What the Dog Saw" could be perfect for you. It's like a cultural treasure hunt; each essay opens up a new realm of inquiry. Gladwell has this uncanny ability to make you ponder over things you never thought to question, which could change the way you perceive the world.
Alf Hornborg
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Cambridge
University
Press
Nature, Society, and Justice in the Anthropocene: Unraveling the Money-Energy-Technology Complex - New Directions in Sustainability and Society
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Goodreads rating: 4.5
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If you're someone who senses that our economic system is deeply flawed, then Alf Hornborg's "Nature, Society, and Justice in the Anthropocene" will resonate with you. Hornborg unveils the deceptive simplicity of market prices and technology, advocating for an urgent redesign towards sustainability. His perspective could fundamentally shift your understanding of socioeconomic impacts on our planet.
Just Arrived
Malcolm Gladwell
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Hachette
Book
Group
Usa
What the Dog Saw: And Other Adventures
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Goodreads rating: 3.85
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This book, "What the Dog Saw: And Other Adventures" is a captivating collection of extraordinary stories that will keep you engaged from start to finish. Malcolm Gladwell’s writing style and his ability to dive deep into intriguing topics will make you think and give you a glimpse into someone else's head. Whether you are interested in the secrets of successful inventors, the psychology behind decision-making, or the hidden stories behind everyday phenomena, this book will provide you with fascinating insights and leave you wanting more. Get ready to embark on an adventure of knowledge and discovery with this brilliant investigator of the hidden extraordinary.
Andrew McAfee, Erik Brynjolfsson |
W.
W.
Norton
&
Company
The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies
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Goodreads rating: 3.91
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If you're intrigued by innovation and the future of work, "The Second Machine Age" can fuel your curiosity by examining the intersection of technology and economics. The authors, leading scholars in the field, bring a wealth of research to the table, offering perspectives that might redefine your understanding of progress. It's a book that doesn't just lay out the changes our world is facing but also arms you with strategies to navigate and succeed in this new era. It's as much about the promise of technology as it is about the profound shifts in our social and professional landscapes.
Just Arrived
Jerry Kaplan
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Yale
University
Press
Humans Need Not Apply: A Guide to Wealth and Work in the Age of Artificial Intelligence
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Goodreads rating: 3.67
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If you're fascinated by the future of automation, "Humans Need Not Apply" will resonate with you. Kaplan gives you an insider's perspective on AI's rapid development and its implications for society. It's a future-forward read that not only delves into the tech that will shape our lives but also grapples thoughtfully with the economic and social shifts we'll face. Consider it essential reading to prepare for a world where artificial intelligence is ubiquitous.
Hugh Busher, Paul Cooper |
Wiley
From Inclusion to Engagement: Helping Students Engage With Schooling Through Policy and Practice
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Goodreads rating: 3.5
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If you're passionate about educational reform or you're an educator facing real-world challenges in inclusive classrooms, "From Inclusion to Engagement" could be the compass you need. Paul Cooper takes the conversation beyond ideology, grounding his approach in scientific evidence. It's a deep dive into the biopsychosocial model that could redefine how you support students with social, emotional, and behavioural difficulties.
Nate Silver
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Penguin
Books
Ltd
The Signal and the Noise : The Art and Science of Prediction
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Goodreads rating: 3.97
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The International Bestseller by 'The Galileo of number crunchers' (Independent)Every time we choose a route to work, decide whether to go on a second date, or set aside money for a rainy day, we are making a prediction about the future. Yet from the financial crisis to ecological disasters, we routinely fail to foresee hugely significant events, often at great cost to society. The rise of 'big data' has the potential to help us predict the future, yet much of it is misleading, useless or distracting.In The Signal and the Noise, the New York Times political forecaster Nate Silver, who accurately predicted the results of every state in the 2012 US election, reveals how we can all develop better foresight in an uncertain world. From the stock market to the poker table, from earthquakes to the economy, he takes us on an enthralling insider's tour of the high-stakes world of forecasting, showing how we can all learn to detect the true signals amid a noise of data.'Remarkable and rewarding' Matthew D'Ancona, Sunday Telegraph'A lucid explanation of how to think probabilistically' Guardian
Just Arrived
Tim Harford
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Abacus
The Undercover Economist
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Goodreads rating: 3.81
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Recommendation:
- This book is a must-read for anyone curious about how the economy works. Tim Harford provides a fresh perspective on familiar situations, showcasing the hidden forces that shape our daily lives. From the secret economics of coffee to the truth behind immigration, "The Undercover Economist" will leave you with a newfound understanding of the world around you.
Martin Ford
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Basic
Books
Rise of the Robots : Technology and the Threat of a Jobless Future
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Goodreads rating: 3.97
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"Rise of the Robots" provides a thought-provoking and well-reasoned argument on how rapid technological advancements could lead to mass unemployment. The book is recommended for individuals who are interested in understanding how artificial intelligence could fundamentally change the labor market and our economy, and want to be equipped with knowledge and ideas for potential solutions to ensure future prosperity."
Steven Johnson
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Macmillan
Wonderland: How Play Made the Modern World
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Goodreads rating: 3.84
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If you're fascinated by how seemingly trivial pursuits can revolutionize societies, "Wonderland" is a treasure chest for you. Steven Johnson masterfully bridges the gap between pastime pleasures and pivotal innovations, illustrating how our leisure activities catalyze profound technological advancements. Prepare for an entertaining journey through history, where joy is the unexpected hero of progress.
Richard H. Thaler
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Penguin
Books
Nudge: Improving Decisions About Health, Wealth, and Happiness
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Goodreads rating: 3.84
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"For those interested in changing their decision-making habits, Nudge provides a practical framework to do so. With real-life examples and original research, Thaler and Sunstein show how subtle changes in the presentation of choices can lead to better outcomes for individuals and society as a whole. Highly recommended for anyone seeking to improve their decision-making."
Sam Atkinson
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Dorling
Kindersley
Ltd
The Sociology Book - DK Big Ideas
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Goodreads rating: 4.01
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Whether you're a sociology student or just curious about the fabrics of society, The Sociology Book by DK Big Ideas serves as a perfect primer. With its digestible format pairing graphics and summaries, you'll grasp complex ideas from communitarianism to the impact of global forces effortlessly. It's like having a friendly expert by your side, unpacking the mechanics of human interaction in our varied and evolving world.
Stephen J. Dubner, Steven D. Levitt |
Penguin
|
Allen
Lane
Superfreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance
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Superfreakonomics could be a good read for someone who enjoys learning about taboo topics from an economic perspective. Levitt and Dubner's unique approach to analyzing social issues with data gives readers an unconventional look into topics such as prostitution and terrorism. Readers may appreciate the authors' witty writing style and thought-provoking insights.
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If you've ever felt like you're struggling to keep up with the relentless pace of change or the fleeting nature of modern commitments, "Liquid Life" could provide some thoughtful insights. Zygmunt Bauman's examination of our liquid-modern society might help you understand the deeper currents shaping our lives and possibly come to terms with the ephemeral nature of contemporary existence. His clear-eyed analysis could change the way you perceive the world and your place within it.
Thomas L. Friedman
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Penguin
Books
The World Is Flat: The Globalized World in the Twenty-First Century
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Goodreads rating: 3.69
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If you're intrigued by how technology bridges distances and creates a competitive global marketplace, "The World is Flat" is for you. Thomas L. Friedman takes you on a journey, explaining the complexities of globalization in a relatable way. It's like having a savvy guide walk you through the economic and social shifts that are shaping our interconnected world. With insights that can help you understand current events and what they mean for the future, this book feels like a necessary manual for anyone living in the 21st century.
Eric Schlosser
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Allen
Lane
The
Penguin
Press
Fast Food Nation: What the All-American Meal Is Doing to the World
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Goodreads rating: 3.75
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If you've ever wondered about the real cost of convenience—health-wise and ethically—'Fast Food Nation' is an eye-opener. Schlosser's deep dive into fast food's underbelly will make you think twice about your next meal choice. It's investigative journalism that's as addictive as the fries he scrutinizes, delivering a well-researched narrative that could reform your eating habits and awareness.
Eric Schlosser
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Harper
Perennial
Fast Food Nation : The Dark Side of the All-American Meal
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Fast food has hastened the malling of our landscape, widened the chasm between rich and poor, fueled an epidemic of obesity, and propelled American cultural imperialism abroad. That's a lengthy list of charges, but here Eric Schlosser makes them stick with an artful mix of first-rate reportage, wry wit, and careful reasoning.Schlosser's myth-shattering survey stretches from California's subdivisions where the business was born to the industrial corridor along the New Jersey Turnpike where many fast food's flavors are concocted. Along the way, he unearths a trove of fascinating, unsettling truths -- from the unholy alliance between fast food and Hollywood to the seismic changes the industry has wrought in food production, popular culture, and even real estate. (back cover)
Eric Schlosser
|
Penguin
Books
Fast Food Nation : What The All-American Meal is Doing to the World
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DO YOU REALLY KNOW WHAT YOU'RE EATING WHEN YOU TUCK INTO THAT JUICY BURGER?Britain eats more fast food than any other country in Europe. It looks good, tastes good, and it's cheap. But the real cost never appears on the menu.Eric Schlosser's explosive bestseller, by turns funny and terrifying, tells the story of our love affair with fast food. He visits the lab that re-creates the smell of strawberries; examines the safety records of abattoirs; reveals why the fries taste so good and what really lurks between the sesame buns--and shows how fast food is transforming not only our diets but our world.(back cover)
Simon Kuper, Stefan Szymanski |
Harpersport
Why England Lose & Other Curious Football Phenomena Explained
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If you've ever wondered about the patterns behind football's most baffling trends and outcomes, "Why England Lose" could offer you some compelling insights. The authors apply rigorous economic and statistical analysis to dissect, not just England’s underperformance, but a range of footballing mysteries. It's perfect for anyone with a love for the sport and a curiosity for the "why" behind the "what."
Tim Wu
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Atlantic
The Attention Merchants: From the Daily Newspaper to Social Media, How Our Time and Attention Is Harvested and Sold
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Goodreads rating: 4.07
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If you've ever felt like your attention is being bought and sold without your consent, "The Attention Merchants" will resonate with you. Tim Wu masterfully reveals the evolution of advertising and how it shapes our behaviors and society. It's a thought-provoking read that offers a deeper understanding of the often invisible forces vying for our most precious resource: our attention.
Siva Vaidhyanathan
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Oxford
University
Press
Antisocial Media: How Facebook Disconnects Us and Undermines Democracy
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If you're feeling uneasy about how much time you spend scrolling through Facebook, "Antisocial Media" may just validate your suspicions. Siva Vaidhyanathan doesn't just critique; he delves into the societal repercussions of our favorite digital hangout. With all the talk about data privacy and fake news, this read feels like a critical piece of the puzzle, helping us understand the larger picture and the platform's impact on our real-life communities and politics.
Chris Anderson
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Grand
Central
Publishing
Free: How Today's Smartest Businesses Profit by Giving Something for Nothing
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If you're curious about the power of 'free' in modern economics and want to understand how businesses leverage this to drive profit and innovation, "Free" offers insightful examples and analyses. It's particularly eye-catching if you're an entrepreneur or business enthusiast looking to explore unconventional models for success. This book could change the way you perceive the value exchange in the digital economy.
Evgeny Morozov
|
Penguin
Books
Ltd
To Save Everything, Click Here: Technology, Solutionism, and the Urge to Fix Problems That Don't Exist
$8.90
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Goodreads rating: 3.67
$8.90
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57% off est. retail
If you're intrigued by the digital age's impact on society, Evgeny Morozov's perspective is enlightening. This book challenges the assumption that technology is the panacea for all societal issues. It's great for sparking deep thought about how we interact with technology and its role in our lives. You might find it's a conversation starter about the implications of our increasingly tech-reliant world.
Don Tapscott, Anthony D. Williams |
Atlantic
Books
Wikinomics: How Mass Collaboration Changes Everything
$10.90
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Goodreads rating: 3.73
$10.90
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70% off est. retail
If you're fascinated by the power of collective intelligence and the era of open-source innovation, "Wikinomics" is your window into the future of business and economics. Don Tapscott expertly guides you through real-world examples of mass collaboration reshaping industries. This isn’t just for tech enthusiasts; it's a blueprint for anyone interested in adapting to a rapidly changing digital landscape.
Jonathan L. Weigel, Paul Farmer, Bill Clinton |
University
Of
California
Press
To Repair the World: Paul Farmer Speaks to the Next Generation
$12.90
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Goodreads rating: 4.1
$12.90
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58% off est. retail
If you have ever felt the pull to make a difference, "To Repair the World" might just be your catalyst. Paul Farmer's speeches distill the complexity of global health and social justice into personal calls to action that feel both achievable and urgent. His blend of humor and gravity could transform your perspective and perhaps, spur you to join the collective effort to shape a more equitable world.
Sasha Issenberg
|
Crown
The Victory Lab: The Secret Science of Winning Campaigns
$9.90
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Goodreads rating: 3.78
$9.90
- Unit price
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66% off est. retail
If you're fascinated by the intersection of politics and data, "The Victory Lab" could be a treasure trove for you. This book peels back the curtain on the modern tactics campaign strategists harness to sway voters and win elections. It's like gaining VIP access to the control rooms of political campaigns, understanding how decisions are influenced by numbers and predictive modeling. Whether you're a political enthusiast or curious about the power of data analytics, the insights here make for an engaging and thought-provoking read.