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What the Dog Saw and Other Adventures
Malcolm Gladwell | Allen Lane

What the Dog Saw and Other Adventures

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Goodreads rating: 3.85

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If your mind craves novels shaped like puzzles, where each essay unlocks a corner of the vast human experience, "What the Dog Saw and Other Adventures" might just be your next favorite. Malcolm Gladwell has a knack for spinning seemingly trivial topics into compelling tales. It's like a box of intellectual chocolates – each piece with a unique filling of insight, just for you.
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
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"Freakonomics" isn't your typical economics book. It's an exciting delve into everyday mysteries through an economic lens, giving unconventional answers that will make you rethink what you thought you knew. It's a page-turner that offers surprising insights and a fresh perspective on the seemingly mundane, making it a fantastic read for anyone curious about the hidden side of everyday life.
Freakonomics
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Stephen J. Dubner, Steven D. Levitt  | Harpertorch

Freakonomics

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Goodreads rating: 4.01

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If you've always thought economics was a dry subject, "Freakonomics" might just change your mind. It's a book that finds fascinating connections between seemingly unrelated topics like sumo wrestlers and teachers or real estate agents and the Ku Klux Klan. Levitt and Dubner have a knack for uncovering the hidden side of everything, making this an engaging read even for those who usually steer clear of economics. It's as entertaining as it is illuminating—perfect for inquisitive minds that love a good intellectual challenge.
Freakonomics
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Stephen J. Dubner, Steven D. Levitt  | Penguin

Freakonomics

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If you enjoy having your mind playfully challenged with unexpected perspectives on everyday phenomena, "Freakonomics" might just be the intellectual rollercoaster you're looking for. It's not your typical economics book; it delves into the hidden side of things you thought you knew. Steven Levitt invites you on a journey through intriguing questions, revealing that at times, what you thought was cause and effect might just be a blend of coincidence and incentive.
Outliers: The Story of Success
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Malcolm Gladwell | Penguin Books

Outliers: The Story of Success

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Goodreads rating: 4.19

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If you've ever wondered why some people achieve extraordinary success, "Outliers" might shed some light on the matter. Malcolm Gladwell delves deep into the backgrounds of various high achievers, revealing the surprising and often overlooked factors that contribute to their achievements. This isn't your typical success manual; it's an eye-opening exploration of how culture, circumstances, and timing can shape a person's destiny. It's thought-provoking and challenges the way we typically think about success and merit.
Antifragile: Things That Gain from Disorder

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If unpredictability and complexity don't scare but intrigue you, consider "Antifragile" as your next read. Nassim Nicholas Taleb not only turns the table on how we traditionally view disorder, but he also offers a compelling argument for the benefits of systems that thrive on it. His innovative perspective will nudge you to reimagine everything from personal growth to economic theories in the wake of uncertainty—and that's quite the intellectual adventure.
AI Superpowers: China, Silicon Valley, and the New World Order
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Recommendations: 1. This book is a must-read for anyone interested in understanding the impact of AI on the global landscape. Kai-Fu Lee's expertise and insights provide a comprehensive analysis of the AI race between China and Silicon Valley. Through his unique perspective as an AI expert, he explores the profound changes that AI will bring to both blue-collar and white-collar jobs, and offers potential solutions for the future. 2. For those seeking to grasp the scope and implications of AI technology, this book offers a detailed examination of how AI will shape the job market. Lee's in-depth knowledge and clear explanations make this complex topic accessible to all readers. With its thought-provoking analysis, AI Superpowers will leave you with a fresh understanding of the forthcoming AI revolution and the importance of international cooperation in addressing its challenges.
The Undoing Project: A Friendship That Changed Our Minds
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Michael Lewis | W. W. Norton & Company

The Undoing Project: A Friendship That Changed Our Minds

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Goodreads rating: 3.99

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This book could be a good read for someone who is curious about how the human mind works and wants to delve into the world of decision-making. Michael Lewis vividly recounts the groundbreaking work of Daniel Kahneman and Amos Tversky, whose collaboration in the field of behavioral economics reshaped our understanding of reality. Through their extraordinary lives and research, this book offers a captivating exploration of the power of intuition, the limitations of human judgment, and the potential of algorithms to shape our lives. Get ready to have your mind blown and gain new insights into the workings of your own mind.
We've Got You Covered: Rebooting American Health Care

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If you're concerned or simply curious about the complexities of the American health insurance system and its potential overhaul, "We've Got You Covered" presents a deep dive from authoritative voices in economics. Einav and Finkelstein not only dissect the issues in the current setup but also offer a bold, systemic reform proposal, which could resonate if you're interested in policy, economics, or just want to understand what a transformed future of healthcare might look like.
What the Dog Saw: And Other Adventures
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If you've ever been intrigued by the quirks of everyday items or wondered about the little things that shape our world, Malcolm Gladwell's collection of essays could be a delightful exploration for you. His ability to dissect the commonplace and present it in a thought-provoking way is unparalleled. What the Dog Saw will make you look at the world differently, finding profound insights in the mundane – perfect for the naturally curious mind.
What the Dog Saw: And Other Adventures

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This book, "What the Dog Saw: And Other Adventures" is a captivating collection of extraordinary stories that will keep you engaged from start to finish. Malcolm Gladwell’s writing style and his ability to dive deep into intriguing topics will make you think and give you a glimpse into someone else's head. Whether you are interested in the secrets of successful inventors, the psychology behind decision-making, or the hidden stories behind everyday phenomena, this book will provide you with fascinating insights and leave you wanting more. Get ready to embark on an adventure of knowledge and discovery with this brilliant investigator of the hidden extraordinary.
Superfreakonomics could be a good read for someone who enjoys learning about taboo topics from an economic perspective. Levitt and Dubner's unique approach to analyzing social issues with data gives readers an unconventional look into topics such as prostitution and terrorism. Readers may appreciate the authors' witty writing style and thought-provoking insights.
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Steven D.; Dubner Levitt | Allen Lane

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

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Goodreads rating: 4.01

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Ever thought about the economics of drug dealers or what sumo wrestlers and teachers might have in common? If such quirky questions intrigue you, "Freakonomics" is right up your alley! It's not a standard economics textbook—it's a trove of unusual insights that will shift how you see the everyday world. The unconventional perspective might just hook you, whether you're into economics or just love a good intellectual twist.
What the Dog Saw and Other Adventures

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If you're someone who delights in exploring a plethora of questions, from the mundane to the complex, Malcolm Gladwell's "What the Dog Saw" could be perfect for you. It's like a cultural treasure hunt; each essay opens up a new realm of inquiry. Gladwell has this uncanny ability to make you ponder over things you never thought to question, which could change the way you perceive the world.
The Signal and the Noise : The Art and Science of Prediction - Thryft

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The International Bestseller by 'The Galileo of number crunchers' (Independent)Every time we choose a route to work, decide whether to go on a second date, or set aside money for a rainy day, we are making a prediction about the future. Yet from the financial crisis to ecological disasters, we routinely fail to foresee hugely significant events, often at great cost to society. The rise of 'big data' has the potential to help us predict the future, yet much of it is misleading, useless or distracting.In The Signal and the Noise, the New York Times political forecaster Nate Silver, who accurately predicted the results of every state in the 2012 US election, reveals how we can all develop better foresight in an uncertain world. From the stock market to the poker table, from earthquakes to the economy, he takes us on an enthralling insider's tour of the high-stakes world of forecasting, showing how we can all learn to detect the true signals amid a noise of data.'Remarkable and rewarding' Matthew D'Ancona, Sunday Telegraph'A lucid explanation of how to think probabilistically' Guardian
Nudge: Improving Decisions About Health, Wealth, and Happiness
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"For those interested in changing their decision-making habits, Nudge provides a practical framework to do so. With real-life examples and original research, Thaler and Sunstein show how subtle changes in the presentation of choices can lead to better outcomes for individuals and society as a whole. Highly recommended for anyone seeking to improve their decision-making."
The Undercover Economist
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Tim Harford | Abacus

The Undercover Economist

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Goodreads rating: 3.81

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Recommendation: - This book is a must-read for anyone curious about how the economy works. Tim Harford provides a fresh perspective on familiar situations, showcasing the hidden forces that shape our daily lives. From the secret economics of coffee to the truth behind immigration, "The Undercover Economist" will leave you with a newfound understanding of the world around you.
What the Dog Saw and Other Adventures

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If you relish being surprised by the hidden complexities of what seems mundane, "What the Dog Saw and Other Adventures" is a book you shouldn't miss. Malcolm Gladwell has a knack for revealing the profound in the prosaic, turning the everyday into a canvas for intriguing insights. This collection will reframe how you view the world, one essay at a time.
End This Depression Now!
Paul Krugman | W. W. Norton & Company

End This Depression Now!

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Goodreads rating: 3.94

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If you've felt the pinch of the Great Recession or just want to understand its complexities, Krugman's book is like having a brilliant economist friend explain it all over coffee. His conversational style demystifies the fiscal chaos while offering tangible solutions. It's a relevant read for anyone ready to move from gloom to growth.
How an Economy Grows and Why It Crashes: A Tale
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If economics has always seemed daunting to you, this book might change that. Through engaging storytelling and a touch of humor, Peter Schiff breaks down intricate economic concepts into something digestible. It's like having a conversation with a wise friend who can make the mysteries of economic growth, inflation, and monetary systems not only understandable but genuinely interesting. Plus, the real-world applications offered make it a relevant read in today's economic climate.
Junkyard Planet: Travels in the Billion-Dollar Trash Trade

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If you're someone fascinated by the unseen gears of our consumer society, "Junkyard Planet" could be an eye-opener. Adam Minter sheds light on the immense economy behind our everyday discards, revealing how what we throw away is not the end, but the start of a complex, global journey. It's a revelation that might change the way you look at your trash can and the world's resourcefulness.
Stuffed and Starved: The Hidden Battle for the World Food System

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If you've ever felt puzzled or outraged about the paradoxes present in global nutrition, "Stuffed and Starved" is more than an eye-opener; it's a clarion call. Raj Patel takes you on an investigative journey that digs deep into the food systems shaping our world. The book reveals stark realities and hopeful movements alike, making it an essential primer for anyone passionate about food justice and the true cost of what’s on our plates.
If you're scratching your head at economic headlines and wondering how emotions play into the financial world, "Animal Spirits" might just demystify that for you. It's a book that leans on human psychology to explain economic trends and crises, offering a perspective that'll make you rethink the importance of confidence and sentiment in the economy. Not just for financial buffs, it could give you a new lens to view the world's economic health and your own financial decisions.
The Victory Lab: The Secret Science of Winning Campaigns

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If you're fascinated by the intersection of politics and data, "The Victory Lab" could be a treasure trove for you. This book peels back the curtain on the modern tactics campaign strategists harness to sway voters and win elections. It's like gaining VIP access to the control rooms of political campaigns, understanding how decisions are influenced by numbers and predictive modeling. Whether you're a political enthusiast or curious about the power of data analytics, the insights here make for an engaging and thought-provoking read.
State of the World 2013: Is Sustainability Still Possible?

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As someone who cares about the real-world implications of sustainability, you might appreciate "State of the World 2013." This book doesn't just throw around the buzzword "sustainable" lightly—it challenges and dissects the concept to ensure it remains meaningful. It's an essential read for those looking to understand sustainability beyond the label, presenting deeply researched alternatives and contingency plans for an ecological future.
Revolutionary Wealth - Thryft
Alvin Toffler, Heidi Toffler  | Knopf

Revolutionary Wealth

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Goodreads rating: 3.88

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Starting with the publication of their seminal bestseller, Future Shock , Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.Revolutionary Wealth is about how tomorrow’s wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics. Thus they write here about everything from education and child rearing to Hollywood and China, from everyday truth and misconceptions to what they call our “third job”—the unnoticed work we do without pay for some of the biggest corporations in our country.They show the hidden connections between extreme sports, chocolate chip cookies, Linux software and the “surplus complexity” in our lives as society wobbles back and forth between depressing decadence and a hopeful post-decadence.In their earlier work, the Tofflers coined the word “prosumer” for people who consume what they themselves produce. In Revolutionary Wealth they expand the concept to reveal how many of our activities—whether parenting or volunteering, blogging, painting our house, improving our diet, organizing a neighborhood council or even “mashing” music—pump “free lunch” from the “hidden” non-money economy into the money economy that economists track. Prosuming, they forecast, is about to explode and compel radical changes in the way we measure, make and manipulate wealth.Blazing with fresh ideas, Revolutionary Wealth provides readers with powerful new tools for thinking about—and preparing for—their future.
Foundation Quantitative Methods for Business
Mik Wisniewski | Pearson

Foundation Quantitative Methods for Business

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Goodreads rating: 3.0

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If you're diving into a business degree and worried about your mathematical foundation being a bit rusty, "Foundation Quantitative Methods for Business" could be an essential companion. This book doesn't just crunch numbers; it focuses on real-world applications, helping you understand how these methods apply to business scenarios. Plus, you'll get to see how business software tackles these problems, bridging the gap between academic concepts and practical tools you're likely to use in your career.
Hubbert's Peak - The Impending World Oil Shortage - Thryft
Kenneth S. Deffeyes | Princeton University Press

Hubbert's Peak - The Impending World Oil Shortage

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Goodreads rating: 3.76

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This book is a must-read for those interested in the future of energy and its impact on society. Deffeyes' interpretation of Hubbert's theory is clear and alarming, providing a compelling case for the need to move away from fossil fuels. The book's most unique feature is its ability to lay out the technical details in a clear and accessible manner.
Microtrends: The Small Forces Behind Today's Big Changes

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Imagine finding a treasure map to modern society—'Microtrends' is just that. It’s a compelling read if you're curious about the undercurrents shaping our world that often go unnoticed. You'll be equipped with the trend-spotter’s lens, allowing you to see beyond the obvious and understand the subtle forces dictating change. It’s perfect for strategists, marketers, or just the curious mind looking to understand the world a little better.
Practical Management Science - Thryft
Wayne L. Winston, S. Christian Albright  | Cengage Learning

Practical Management Science

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Goodreads rating: 3.76

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This book is a great resource for professionals who want to learn how to use Excel for practical problem-solving and optimization. With an emphasis on hands-on exercises and real-world examples, it teaches readers how to use different tools and techniques to model complex business problems and make data-driven decisions. The Palisade DecisionTools Suite included with the book adds value to its comprehensive coverage of optimization and modeling techniques.
Phishing for Phools: The Economics of Manipulation and Deception
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If you've ever suspected that market deals aren't always what they seem, "Phishing for Phools" will resonate with you. Nobel laureates Akerlof and Shiller expertly peel back the layers of deception inherent in free markets, revealing the psychological games played on consumers. It's a revelatory read that enlightens and empowers by showing how knowledge can protect us from being economic "phools."
Statistics For Business - Decision Making And Analysis - Thryft
Robert Stine | Pearson

Statistics For Business - Decision Making And Analysis

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Goodreads rating: 3.91

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This book is perfect for business students and professionals who want to develop a deep understanding of how to use statistics in making strategic decisions. With its emphasis on real-world business scenarios, clear problem-solving framework, and practical software hints, this book equips readers with the necessary tools to analyze data, communicate results effectively, and make informed decisions. Whether you're a beginner or an experienced learner, this book will help you master statistical concepts and apply them to solve complex business problems.
Empirical Econometric Modelling Using PcGive - Thryft
David F. Hendry | Timberlake Consultants Press

Empirical Econometric Modelling Using PcGive

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If you're diving into econometric analysis, Hendry and Doornik's volume is like a trusty compass. It not only introduces you to the complexities of empirical modelling but pairs it with practical application using the PcGive software. This book will help translate theory into practice, an essential step for both students and professionals in the field.
Microtrends
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends

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Goodreads rating: 3.5

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If you're fascinated by the subtleties of societal shifts, "Microtrends" is a treasure trove waiting for you. Mark Penn's expertise as a renowned pollster shines as he unveils the small forces steering large changes. This book isn't just about trends; it's a detailed map of the quiet undercurrents that can ignite significant movements in culture and commerce. Whether you're an entrepreneur, a marketer, or just someone who enjoys a deep dive into societal analysis, "Microtrends" will change the way you see the world.
Likelihood-Based Inference in Cointegrated Vector Autoregressive Models

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If you're delving into econometrics, Johansen's work is seminal. It addresses the complexity of cointegration within vector autoregressive models by using a distinct likelihood-based approach. Moreover, it's not merely theoretical; it provides tools that you can practically apply to economic time series data, making it a valuable resource for both students and professionals in the field.
Future Shock
Alvin Toffler | Bantam

Future Shock

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"Future Shock" feels like a time capsule from 1970 that still resonates today. It delves deep into how rapidly advancing technologies and societal shifts might leave us disoriented. If you're curious about how past generations envisioned the future—a future we're living in—it's a fascinating and thought-provoking read. It urges us to think critically about adaptability and resilience in the face of unrelenting change.
Core Concepts of Accounting Information Systems - Thryft
Stephen A. Moscove, Nancy A. Bagranoff  | Wiley

Core Concepts of Accounting Information Systems

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Goodreads rating: 3.19

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This book would be a great read for students or professionals looking to gain a solid understanding of accounting information systems. With its emphasis on actual case studies and examples, it provides practical insights into how companies make use of AIS in their daily operations. The increased focus on controls also makes it a valuable resource to learn about the importance of internal controls in the rapidly evolving technological landscape. Overall, this book is an essential guide for anyone seeking to make effective decisions using accounting systems.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration

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If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
Macroeconomics and the Real World: Vol. 1 Econometric Techniques and Macroeconomics

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If you're looking to deepen your understanding of how macroeconomic theories can be applied and tested in the real world, this book offers a detailed exploration. It doesn't just present dry economic theory; it helps bridge the gap between complex econometric techniques and practical macroeconomic analysis. Ideal for readers who appreciate a rigorous, academic approach to making sense of large-scale economic phenomena.
Statistics for Business Decision Making and Analysis - Thryft

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If you're looking to sharpen your decision-making skills with the help of data, this book could be a game-changer. It's not just about learning statistical methods; Stine and Foster help you understand how to apply these tools effectively to solve real business problems. With clear examples and a focus on practical application, this book is like having an expert mentor guide you through the complex world of business statistics.
Business Research Methods and Statistics Using SPSS - Thryft
Richard A. Burns, Robert P. Burns  | Sage Publications Ltd

Business Research Methods and Statistics Using SPSS

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Goodreads rating: 3.5

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This book might just be what you need to demystify the complex world of business research and statistics. With its easy-to-understand language and focus on practical applications, it could be a boon for anyone engaged in business studies or management research. It smoothly transitions you from theoretical concepts to the real-world utility of SPSS, without overwhelming you with mathematical jargon. If you're looking to get comfortable with quantitative methods and want to apply them effectively in your research, this could be the book to start with.
The Extreme Future : The Top Trends That Will Reshape the World in the Next 20 Years - Thryft

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This book is for those who seek a comprehensive understanding of the potential changes that will shape our world in the next two decades. Dr. James Canton, a renowned global futurist, provides valuable insights into areas such as business, technology, environment, and medicine, allowing readers to prepare for the complex and volatile future. With his expertise and extensive research, Canton offers a roadmap to help individuals and businesses adapt and thrive amidst the upcoming global transformations, making this book a must-read for anyone interested in understanding and navigating the extreme future.
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Mark J. Penn, E. Kinney Zalesne  | Twelve

Microtrends: The Small Forces Behind Tomorrow's Big Changes

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Goodreads rating: 3.51

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Recommendation: 1. This book is a fascinating exploration of the microtrends shaping America's future. With his keen analysis, Mark Penn presents over 70 hidden-in-plain-sight trends that are influencing our culture, economy, and personal lives. From retirees who continue to work to tech-savvy women driving technology, this book uncovers the evolving dynamics of our society. Penn's expertise in identifying emerging groups makes this a valuable read for anyone wanting to navigate the ever-changing landscape of business, politics, and personal growth. 2. Uncovering the secrets behind America's evolving landscape, Microtrends offers a fresh perspective on our society. Mark Penn's insightful analysis reveals the small patterns of behavior that have a significant impact on our daily lives. Whether you're an entrepreneur, politician, or simply curious about the forces shaping our future, this book will help you see the world in a new light. Prepare to be enlightened and empowered by the microtrends that are reshaping our nation.
Introductory Management Science - Thryft

Introductory Management Science

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This book is recommended for business students and professionals who want to learn about management science techniques and their role in decision-making. It emphasizes the importance of utilizing management judgement in utilizing the information provided by models. The book also offers detailed examples and case studies of how techniques are utilized in practice, and thoroughly integrates computer applications including popular software packages such as Lotus 1-2-3, @RISK, LINDO and QSB+.
An Introduction to Management Science: Quantitative Approaches to Decision Making
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If you're diving into the world of management, this book is like a compass in the complex landscape of decision-making. It's packed with quantitative techniques that can help you make more informed decisions, optimizing the performance of your team or entire organization. Essentially, it arms you with the tools to tackle management challenges more analytically.
Critical Mass: How One Thing Leads to Another: Being an Enquiry Into the Interplay of Chance and Necessity in the Way That Human Culture, Customs, Institutions, Cooperation and Conflict Arise
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If you're fascinated by the intersection of human behavior and science, "Critical Mass" is a riveting journey that you won't want to miss. Philip Ball masterfully bridges disciplines to craft a narrative that's as enlightening as it is accessible, offering insights into our collective actions and the underlying patterns that guide them. This book might change the way you perceive the world and our role in it, blending the meticulousness of scientific inquiry with the complexity of social interactions.
Freakonomics
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Stephen J. Dubner, Steven D. Levitt  | Penguin Uk

Freakonomics

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Goodreads rating: 4.01

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"Freakonomics" isn't your standard economics textbook; it's a treasure trove of quirky insights where data tells unexpected tales. For those curious about the hidden economic factors that influence our daily lives, Levitt offers a fresh, sometimes shocking, perspective. If you enjoy having your mind bent in new directions, this book will not only entertain but also arm you with stories that challenge conventional wisdom.
Superfreakonomics : Global Cooling, Patriotic Prostitutes and Why Suicide Bombers Should Buy Life Insurance - Thryft
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This book is a captivating sequel to the international bestseller, Freakonomics. With their unique style and wit, the authors delve into controversial subjects like terrorism, charity, and prostitution. Prepare to be amazed as Superfreakonomics uncovers hidden truths and transforms the way you see the world. It's a thought-provoking read that will challenge your perspectives and leave you wanting more.
Decision Support Systems and Intelligent Systems : International Edition - Thryft
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This book is a must-read for anyone interested in learning about contemporary approaches to decision making for organizations. The author takes a modern approach that includes the use of web-based technologies and knowledge management to support enterprise decision making. The book covers a wide range of topics and provides in-depth explanations of decision support theories and practices. Overall, readers will find this book to be an invaluable resource that provides valuable insight into the complex world of modern decision making for managers in the digital age.
Freakonomics : A Rogue Economist Explores the Hidden Side of Everything - Thryft
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Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? What kind of impact did Roe v. Wade have on violent crime? These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life-; from cheating and crime to sports and child rearing-; and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives-; how people get what they want, or need, especially when other people want or need the same thing. In "Freakonomics," they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan.What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and-; if the right questions are asked-; is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to seethrough all the clutter."Freakonomics" establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But "Freakonomics" can provide more than that. It will literally redefine the way we view the modern world.(front flap)