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Co-Opetition

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Strategic business melding competition with cooperation.

If you're intrigued by the dance of collaboration and competition in the business arena, "Co-Opetition" is your guide to a new paradigm. Brandenburger and Nalebuff take the complexity of game theory and translate it into actionable strategies that have already transformed the playing field for companies like Intel and American Express. Dive in, and you'll discover an innovative blueprint that could shift how you compete and collaborate in your industry.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Co-Opetition

Regular price $8.90 Now $7.90 Save 11%
Unit price
per
Compare to estimated retail price: S$31.33  
ISBN: 9780385479509
Publisher: Currency Doubleday
Date of Publication: 1997-12-29
Format: Paperback
Goodreads rating: 3.99
(rated by 1402 readers)

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Description

Now available in paperback, with an all new Reader's guide, the New York Times and Business Week bestseller Co-Opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-Opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-Opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
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Strategic business melding competition with cooperation.

If you're intrigued by the dance of collaboration and competition in the business arena, "Co-Opetition" is your guide to a new paradigm. Brandenburger and Nalebuff take the complexity of game theory and translate it into actionable strategies that have already transformed the playing field for companies like Intel and American Express. Dive in, and you'll discover an innovative blueprint that could shift how you compete and collaborate in your industry.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.