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Unveiling big data's transformative impact and risks.

If you're looking to demystify the buzz around big data, this book digs into its practical applications and potential perils with real-world examples. You'll appreciate the book's balance, not only celebrating big data's achievements but also addressing its "dark side" with a critical eye. For anyone curious about how big data reshapes economies, societies, and personal lives, this insightful read might just spark your next big idea.

  • Financial Times Business Book of the Year Nominee for Shortlist (2013)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Big Data

Regular price $8.90 Now $7.90 Save 11%
Unit price
per
Compare to estimated retail price: S$19.72  
ISBN: 9781473647206
Publisher: John Murray
Date of Publication: 2017-01-12
Format: Paperback
Related Collections: Science, Business, Sociology, Economics
Goodreads rating: 3.69
(rated by 8574 readers)

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Description

In the age of big data, we can crunch an incomprehensible amount of information, providing invaluable insights we wouldn't otherwise have. We're just starting to reap the benefits: tracking vital signs to foresee infections, predicting building fires, anticipating the best moment to buy a plane ticket, seeing inflation in real time and monitoring social media in order to identify trends. But there is a dark side to big data. Will it be machines, rather than people, that make the decision? How do you regulate an algorithm? What will happen to privacy? Will individuals be punished for acts they have yet to commit? In this groundbreaking and fascinating book, two of the world's most-respected big data experts reveal the reality of a new world and outline clear and actionable steps that will equip the reader with the tools needed for this next phase of human evolution. This new and expanded edition also details the effects big data is having on education and learning.
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Unveiling big data's transformative impact and risks.

If you're looking to demystify the buzz around big data, this book digs into its practical applications and potential perils with real-world examples. You'll appreciate the book's balance, not only celebrating big data's achievements but also addressing its "dark side" with a critical eye. For anyone curious about how big data reshapes economies, societies, and personal lives, this insightful read might just spark your next big idea.

  • Financial Times Business Book of the Year Nominee for Shortlist (2013)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.