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The Wide Lens : A New Strategy for Innovation
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Innovate beyond your own ideas
"The Wide Lens" is a great read for anyone interested in the realm of innovation. Ron Adner stresses an important message through his writing - it isn't enough to just focus solely on one's own innovations as it could lead to failure. He uses multiple examples to drive this message home, including Michelin with run-flat tires. Adner provides new perspectives and frameworks to increase the success of innovation, making "The Wide Lens" a must-read for anyone in the business world seeking innovative success.
Sale
The Wide Lens : A New Strategy for Innovation
by
Regular price
$14.90
$6.90
54% off
- Unit price
- / per
40% off
56% off
57% off
54% off
ISBN: 9781591844600
Publisher: Portfolio
Date of Publication: 2012-03-01
Format: Hardback
Goodreads rating: 4.15
(rated by 74 readers)
Description
How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail?The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners -some visible, some hidden- deliver on their promises, too.In "The Wide Lens," innovation expert Ron Adner draws on over a decade of research and field testing to take you on far ranging journeys from Kenya to California, from transport to telecommunications, to reveal the hidden structure of success in a world of interdependence.A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy and Apple's path to market dominance; monumental failures like Michelin with run-flat tires and Pfizer with inhalable insulin; and still unresolved issues like electric cars and electronic health records, "The Wide Lens" offers a powerful new set of frameworks and tools that will multiply your odds of innovation success."The Wide Lens" will change the way you see, the way you think - and the way you win.
Author: Ron Adner
Format: Hardback
Number of Pages: 278
Publisher: Portfolio
Publication Date: 01 Mar 2012
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Innovate beyond your own ideas
"The Wide Lens" is a great read for anyone interested in the realm of innovation. Ron Adner stresses an important message through his writing - it isn't enough to just focus solely on one's own innovations as it could lead to failure. He uses multiple examples to drive this message home, including Michelin with run-flat tires. Adner provides new perspectives and frameworks to increase the success of innovation, making "The Wide Lens" a must-read for anyone in the business world seeking innovative success.
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