The Ten Faces of Innovation : IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

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Unleash your creativity and overcome naysayers!

This book is a must-read for anyone looking to foster innovation and drive creativity within their organization. Through captivating stories and real-world examples, Tom Kelley takes you on a journey to discover the ten roles that can ignite innovation and counter the skeptics. Whether you're an entrepreneur, a manager, or simply someone who wants to unleash their creative potential, The Ten Faces of Innovation will provide you with practical strategies to transform your thinking, challenge the status quo, and bring fresh ideas to life. Get ready to be inspired and empowered to make a difference in your professional life!

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Ten Faces of Innovation : IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

Regular price $9.90
Unit price
per
ISBN: 9780385512077
Publisher: Currency/Doubleday
Date of Publication: 2005-10-18
Format: Hardcover
Goodreads rating: 3.99
(rated by 4618 readers)

Description

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the A nthropologist— the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler , who instantly looks for ways to overcome the limits and challenges to any situation.Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.
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Unleash your creativity and overcome naysayers!

This book is a must-read for anyone looking to foster innovation and drive creativity within their organization. Through captivating stories and real-world examples, Tom Kelley takes you on a journey to discover the ten roles that can ignite innovation and counter the skeptics. Whether you're an entrepreneur, a manager, or simply someone who wants to unleash their creative potential, The Ten Faces of Innovation will provide you with practical strategies to transform your thinking, challenge the status quo, and bring fresh ideas to life. Get ready to be inspired and empowered to make a difference in your professional life!

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.