The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

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Unlocking influence: skip the gatekeeper, open doors.

If you're trying to make a mark in your industry or seeking to elevate your career, "The Social Media Side Door" could be your tactical guide. Ian Greenleigh offers strategies to connect with high-level individuals bypassing conventional barriers. It's less about the number of followers and more about meaningful engagement with the right people. This could be particularly enlightening if you're looking to leverage social media for more than just likes and retweets, aiming for real professional growth and networking opportunities.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

Regular price $10.90
Unit price
per
ISBN: 9780071816731
Authors: Ian Greenleigh
Publisher: McGraw Hill
Date of Publication: 2013-10-01
Format: Paperback
Related Collections: Business, Personal Development
Goodreads rating: 3.93
(rated by 14 readers)

Description

Skip the line at the front door and unlock privileged access to top influencers and decision makers. Barriers used to be everywhere, in the form of gatekeepers and rules that governed access to people with power, authority, budgets, expertise, and fame. But social media side doors--alternate avenues of access through social media--have opened all around us. Through them, we can engage with top business executives, thought leaders, and tastemakers. In this groundbreaking guide, social media strategist Ian Greenleigh reveals how to detect and walk right through the social media side doors that lie hidden in plain sight--to forge valuable relationships, create business opportunities, raise your thought leader profile, or land the perfect job. It will enable readers to expand their own means of access to those they wish to engage with, and the ways in which this access--in both directions--can be used to unlock a new level of ROI. "One of the most informative and effective social media books I've ever read." -- Joe Fernandez, CEO and cofounder of Klout. "Authentic relationship building is the new marketing. Consider The Social Media Side Door your map and Greenleigh your trusted guide." -- Ekaterina Walter, partner and CMO of Branderati and bestselling author of Think Like Zuck.
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Similar Reads

Unlocking influence: skip the gatekeeper, open doors.

If you're trying to make a mark in your industry or seeking to elevate your career, "The Social Media Side Door" could be your tactical guide. Ian Greenleigh offers strategies to connect with high-level individuals bypassing conventional barriers. It's less about the number of followers and more about meaningful engagement with the right people. This could be particularly enlightening if you're looking to leverage social media for more than just likes and retweets, aiming for real professional growth and networking opportunities.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.