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Marketing Genius

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Inject marketing genius into your business

Marketing Genius could be a good read for marketers who want new perspectives and ideas to rejuvenate their marketing strategies. The book offers case studies of successful brands and marketers such as Google and Jones Soda, and explains how to apply creative intelligence to marketing challenges. It also emphasizes the importance of customers and marketing in achieving business success, and provides practical tools and concepts to do so. Overall, Marketing Genius is an inspiring and engaging book that will help marketers to think differently and achieve exceptional results.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Marketing Genius

Regular price $11.90 Now $5.90 Save 50% more
Unit price
per
ISBN: 9781841126814
Estimated First-hand Retail Price: $29.15
Authors: Peter Fisk
Publisher: Capstone
Date of Publication: 2006-03-31
Format: Hardcover
Goodreads rating: 3.86
(rated by 111 readers)

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Description

The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management . "Marketers who want to recharge their left and right brains can do no better than read Marketing Genius . It's all concepts, tools, companies and stories of inspired marketers."―Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management "A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted."―Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks "This is a clever it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it."―Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells "This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing."―Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans "Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success"―Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands " Marketing Genius offers marketers 99% inspiration for only 1% perspiration."―Hugh Burkitt, CEO, The Marketing Society
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Inject marketing genius into your business

Marketing Genius could be a good read for marketers who want new perspectives and ideas to rejuvenate their marketing strategies. The book offers case studies of successful brands and marketers such as Google and Jones Soda, and explains how to apply creative intelligence to marketing challenges. It also emphasizes the importance of customers and marketing in achieving business success, and provides practical tools and concepts to do so. Overall, Marketing Genius is an inspiring and engaging book that will help marketers to think differently and achieve exceptional results.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.