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Marketing Channels: A Management View

Regular price $12.90 Now $9.90 Save 23%
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Comprehensive guide to strategic marketing channel management.

If delving into the intricacies of marketing channels and decision-making fascinates you, "Marketing Channels: A Management View" might just be your next great read. Bert Rosenbloom's expertise delivers an insightful blend of theory and practical application, all while addressing the swift technological and cultural shifts in the industry. This book equips you with a managerial perspective that's vital for navigating today's complex marketing landscapes.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Marketing Channels: A Management View

Regular price $12.90 Now $9.90 Save 23%
Unit price
per
ISBN: 9780324186932
Authors: Bert Rosenbloom
Date of Publication: 2003-07-16
Format: Hardcover
Related Collections: Business, Personal Development, Economics
Related Topics: Business, Technology, Management, Society
Goodreads rating: 3.71
(rated by 21 readers)

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Description

Marketing Channels: A Management View provides a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision-making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry.
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Similar Reads

Comprehensive guide to strategic marketing channel management.

If delving into the intricacies of marketing channels and decision-making fascinates you, "Marketing Channels: A Management View" might just be your next great read. Bert Rosenbloom's expertise delivers an insightful blend of theory and practical application, all while addressing the swift technological and cultural shifts in the industry. This book equips you with a managerial perspective that's vital for navigating today's complex marketing landscapes.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.