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Contemporary Advertising (Int'l Ed)

by William F. Arens
$27.90 Now $10.90 Save 61% more
Contemporary Advertising (Int'l Ed) - Thryft
Contemporary Advertising (Int'l Ed) - Thryft

Advertise smarter with Contemporary Advertising

This book is a great resource for those interested in practical advertising strategies and real-world examples of advertising campaigns. The author's writing is clear and concise, making it easy to understand and apply the concepts in the book. The emphasis on Integrated Marketing Communications (IMC) is particularly relevant for those interested in creating comprehensive advertising strategies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Contemporary Advertising (Int'l Ed)

by William F. Arens
$27.90 Now $10.90 Save 61% more
ISBN: 9780071318389
Authors: William F. Arens
Publisher: McGraw-Hill Higher Education
Date of Publication: 2012-01-01
Format: Paperback
Related Collections: Business, Personal Development, Creative Nonfiction
Related Topics: Business, Communication, How To
Goodreads rating: 3.9
(rated by 98 readers)

Description

Contemporary Advertising is perhaps the most popular advertising text on the market. It is known for its current,real-world examples and clear writing style. As a result of market feedback and the author's knowledge of current trends in the field of advertising,the seventh edition places an increased emphasis on Integrated Marketing Communications (IMC) and the role of IMC in planning advertising strategy.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Advertise smarter with Contemporary Advertising

This book is a great resource for those interested in practical advertising strategies and real-world examples of advertising campaigns. The author's writing is clear and concise, making it easy to understand and apply the concepts in the book. The emphasis on Integrated Marketing Communications (IMC) is particularly relevant for those interested in creating comprehensive advertising strategies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.