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The Long Tail

by Chris Anderson
$8.90 Now $4.90 Save 45%
Compare to estimated retail price: S$21.27  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

The Long Tail - Thryft
The Long Tail - Thryft

Niche markets redefine commercial viability

"The Long Tail" is a must-read for anyone interested in how the rise of the niche is fundamentally altering our markets. With clear examples spanning from Netflix to Google, Chris Anderson lucidly explains how unlimited choice is shifting our markets from a one-size-fits-all model, to one of unlimited variety. Anderson's book is a manifesto for the new economics of distribution, redefining what is commercially viable in the 21st century.

  • Audie Award for Business/Educational (2007)
  • Financial Times Business Book of the Year Nominee for Shortlist (2006)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

The Long Tail

by Chris Anderson
$8.90 Now $4.90 Save 45%
Compare to estimated retail price: S$21.27  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

ISBN: 9781401309664
Authors: Chris Anderson
Publisher: Hachette Books
Date of Publication: 2008-07-08
Format: Paperback
Related Collections: Science, Personal Development, Business, Economics
Related Topics: Management, Business, Technology, Entrepreneurship
Goodreads rating: 3.82
(rated by 29572 readers)

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Description

In the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses - the endlessly long tail of that same curve.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Niche markets redefine commercial viability

"The Long Tail" is a must-read for anyone interested in how the rise of the niche is fundamentally altering our markets. With clear examples spanning from Netflix to Google, Chris Anderson lucidly explains how unlimited choice is shifting our markets from a one-size-fits-all model, to one of unlimited variety. Anderson's book is a manifesto for the new economics of distribution, redefining what is commercially viable in the 21st century.

  • Audie Award for Business/Educational (2007)
  • Financial Times Business Book of the Year Nominee for Shortlist (2006)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.