The Economics of Attention : Style and Substance in the Age of Information

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Attention is now economy's central commodity.

This book is perfect for those interested in understanding the shift to a new economy where intellectual property and style are more important than ever. The author explains how the disciplines of arts and letters play a crucial role in creating and trading cultural capital. Lanham offers compelling insights that will help readers navigate the new attention economy, and provide a unique perspective on the business world and the moguls who will lead it.

  • Erving Goffman Award for Outstanding Scholarship in the Ecology of Social Interaction (2007)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

The Economics of Attention : Style and Substance in the Age of Information

Regular price $17.49
Unit price
per
Compare to estimated retail price: S$41.23  
ISBN: 9780226468822
Date of Publication: 2006-04-21
Format: Hardcover
Related Collections: Economics, Business, Personal Development
Related Topics: Business, Communication
Goodreads rating: 3.54
(rated by 111 readers)

Description

If economics is about the allocation of resources, then what is the most precious resource in our new information economy? Certainly not information, for we are drowning in it. No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style , for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.
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Attention is now economy's central commodity.

This book is perfect for those interested in understanding the shift to a new economy where intellectual property and style are more important than ever. The author explains how the disciplines of arts and letters play a crucial role in creating and trading cultural capital. Lanham offers compelling insights that will help readers navigate the new attention economy, and provide a unique perspective on the business world and the moguls who will lead it.

  • Erving Goffman Award for Outstanding Scholarship in the Ecology of Social Interaction (2007)
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.