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Pre-Commerce : How Companies and Customers are Transforming Business Together

by Mark Addicks, Bob Pearson
$7.90 Now $3.90 Save 51%
Compare to estimated retail price: S$39.83  

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Pre-Commerce : How Companies and Customers are Transforming Business Together - Thryft
Pre-Commerce : How Companies and Customers are Transforming Business Together - Thryft

Re-create brand success via pre-commerce

Pre-Commerce is a must-read for business leaders who want to stay ahead of the curve in the digital age. The book offers a step-by-step process for companies to transform the way they interact with and learn from customers, making it a valuable resource for executives who want to understand how social media is transforming commerce. The book's most unique feature is its focus on the concept of "pre-commerce," which emphasizes the importance of the customer's decision making process long before the actual transaction. By adopting the strategies outlined in this book, companies can position themselves to succeed in the new era of digital commerce.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Pre-Commerce : How Companies and Customers are Transforming Business Together

by Mark Addicks, Bob Pearson
$7.90 Now $3.90 Save 51%
Compare to estimated retail price: S$39.83  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

ISBN: 9780470928448
Authors: Mark Addicks, Bob Pearson
Publisher: Jossey-Bass
Date of Publication: 2011-03-15
Format: Hardcover
Related Collections: Business, Personal Development, Economics
Related Topics: Business, Communication, Technology, Management, Entrepreneurship
Goodreads rating: 3.93
(rated by 30 readers)

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Description

Ideas for leaders to engage directly with customers to shape their brand and marketplace success Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online .  Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dell’s global social media team and as a consultant to Fortune 1000 companies, worldwide. Pearson reveals that the best ideas are often free and the technology needed is rarely a cost-issue. Instead, it's a matter of the top executive deciding to adopt a new way of engaging directly with its customers.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Re-create brand success via pre-commerce

Pre-Commerce is a must-read for business leaders who want to stay ahead of the curve in the digital age. The book offers a step-by-step process for companies to transform the way they interact with and learn from customers, making it a valuable resource for executives who want to understand how social media is transforming commerce. The book's most unique feature is its focus on the concept of "pre-commerce," which emphasizes the importance of the customer's decision making process long before the actual transaction. By adopting the strategies outlined in this book, companies can position themselves to succeed in the new era of digital commerce.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.