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Decoding the genesis of revolutionary inventions.

If you're intrigued by how simple frustrations have sparked revolutions in how we live and work, "Inventology" is a trove of such transformative moments. Pagan Kennedy delves into the curious minds of inventors who've turned everyday annoyances into the world-changing technology you can't imagine living without. Reading it might just spark your own moment of stunning ingenuity.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Inventology

Regular price $8.90 Now $3.90 Save 56%
Unit price
per
Compare to estimated retail price: S$26.06  
ISBN: 9780593073476
Authors: Pagan Kennedy
Publisher: Bantam Press
Date of Publication: 2016-01-26
Format: Paperback
Goodreads rating: 3.86
(rated by 371 readers)

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Description

Find out where great ideas come from. A businessman struggles with his luggage at an airport and pioneers the wheeled suitcase. An engineer watches people using walkie-talkies and dreams up the mobile phone. A printer is frustrated by his unpredictable inks and creates the Pantone colour system.Why were these particular people able to identify a problem, and how did they discover the solutions that everyone else missed? Where exactly did their great ideas come from, and how did they go about making them a reality?In pursuit of answers, Pagan Kennedy has spent her career examining the creative process, interviewing inventors and engineers, scientists, psychologists and economists in a bid to understand how we create. In Inventology Kennedy collects their wisdom and explores a series of landmark inventions, taking us through the processes by which we have come to dream up new products and technologies, and conceived solutions to ‘impossible’ problems.A must-read for anyone who is curious about imagination, design and innovation, Inventology will inspire and entertain, and will show you how to become more creative.
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Decoding the genesis of revolutionary inventions.

If you're intrigued by how simple frustrations have sparked revolutions in how we live and work, "Inventology" is a trove of such transformative moments. Pagan Kennedy delves into the curious minds of inventors who've turned everyday annoyances into the world-changing technology you can't imagine living without. Reading it might just spark your own moment of stunning ingenuity.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.