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Fred Reichheld
|
Harvard
Business
School
Press
The Ultimate Question: Driving Good Profits and True Growth
from $6.90
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Goodreads rating: 3.67
from $6.90
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In stock: Very Good
If you're at the helm of a business and growth is your north star, this book fortifies the journey. Reichheld dissects the pitfalls of prioritizing short-term gains over sustainable growth, offering a fresh perspective on customer engagement. Dive into real-world examples and actionable insights to transform customers into your most vocal advocates – a vital asset in today's market.
New
Richard Armstrong, Mark Blair |
Wiley
The 360 Degree Brand in Asia - Creating More Effective Marketing Communications
from $8.90
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Goodreads rating: 3.78
from $8.90
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In stock: Very Good
If you're looking to refine your marketing strategy with a focus on the Asian market, "The 360 Degree Brand in Asia" is a wise pick. The authors Blair, Armstrong, and Murphy offer a practical approach to integrating all facets of brand communication. This could prove invaluable for creating a cohesive and effective marketing presence in Asia's diverse markets.
New
David H. Maister, Charles H. Green, Robert M. Galford |
Free
Press
The Trusted Advisor
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Goodreads rating: 3.8
from $8.90
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In stock: Well Read
This book is an essential read for anyone who desires to build trust-based relationships with clients and colleagues. It offers a practical approach towards cultivating and maintaining trusting relationships in a corporate setting. Maister offers illuminating examples and detailed analysis that will inspire readers to put his advice into practice. The most distinctive feature of this book is its hands-on approach, making it an excellent recommendation for anyone who wants to develop or improve their ability to build trust.
New
from $10.81
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"Asia's Star Brands is a comprehensive guide for anyone interested in understanding the emergence of Asian brands. With its practical brand biographies, it offers readers a deep insight into how branding has contributed to the success of Asian companies. This book is particularly useful for those looking to do business in Asia or interested in keeping up with the global economy. The case studies provide valuable lessons for practitioners and scholars alike. Overall, a great read for anyone interested in the future of branding and business."
New
Jeff Cox, Eliyahu M. Goldratt |
North
River
Press
The Goal: A Process of Ongoing Improvement
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Goodreads rating: 4.08
from $4.90
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In stock: Very Good
"The Goal" isn't just a book; it's a thought revolution in the way one perceives and approaches business challenges. If you're struggling with efficiency or need a fresh perspective on problem-solving within your enterprise, Goldratt's tale provides both an engaging narrative and a practical framework to analyze and improve your processes. It's a game-changer for managers and entrepreneurs alike.
New
John P. Kotter
|
Harvard
Business
Press
Harvard Business Review on Leadership
from $8.90
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Goodreads rating: 3.91
from $8.90
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In stock: Well Read
As you climb the ladder or start leading teams, "Harvard Business Review on Leadership" offers a diverse set of perspectives that challenge the status quo of leadership. It's like a masterclass from influential thinkers who've shifted the way we see management roles. Not only could it refine your leadership style, but it could also spark ideas for driving your team or company forward.
New
Sheila Heen, Bruce Patton, Douglas Stone |
Penguin
Books
Difficult Conversations: How to Discuss What Matters Most
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Goodreads rating: 4.07
from $8.90
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In stock: Like New
If you've ever walked away from a conversation wishing you had expressed yourself better or dealt more effectively with someone's negative reaction, "Difficult Conversations" is a game-changer. The book is rooted in years of negotiation and conflict resolution research, providing practical, step-by-step guidance to address sensitive issues without triggering defensiveness. It could be particularly enlightening for you if you're seeking ways to improve your communication in both personal and professional relationships.
New
Robert Bacal, Douglas Max |
Mcgraw-hill
Perfect Phrases for Setting Performance Goals
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Goodreads rating: 3.49
from $8.90
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In stock: Very Good
If you're struggling to articulate clear objectives during performance reviews or want to ensure your team's goals align with organizational ambitions, "Perfect Phrases for Setting Performance Goals" could be your go-to resource. Its strength lies in the practicality – a diverse array of plug-and-play phrases that are ready to slot into any performance plan. The book's clear categorization and ease of use make it a must-have for managers looking to foster high performance without the dread of starting from scratch.
New
Litt Lindden Design Associates, Robin Speculand |
Bridges
Business
Consultancy
Int.
Bricks to Bridges: Make Your Strategy Come Alive
from $8.90
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Goodreads rating: 3.29
from $8.90
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In stock: Very Good
If you've ever felt the frustration of seeing a brilliant business strategy crumble in the execution phase, 'Bricks to Bridges' could be your guide to change. Robin Speculand presents an insightful, structured approach to ensuring that the strategic goals you're excited about on paper translate into tangible results. It’s especially compelling if you crave not only the what but the how of strategy implementation.
New
Sid Kemp
|
Mcgraw
Hill
Perfect Solutions for Difficult Employee Situations
from $8.90
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Goodreads rating: 3.4
from $8.90
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In stock: Like New
We've all been there, trying to handle a colleague's poor performance or navigating an office romance gracefully. This book offers a tactical approach to dealing with these uncomfortable moments. The scripts provided can save you from many awkward situations by giving you the right words, while the strategies ensure you're prepared for anything the office throws at you. It's like having a professional crisis manager whispering in your ear.
New
Ed Silvoso
|
Baker
Pub
Group
Anointed for Business
from $8.90
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Goodreads rating: 3.93
from $8.90
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In stock: Well Read
If you've ever felt a tug of war between your professional ambitions and spiritual convictions, "Anointed for Business" could reassure and guide you. Ed Silvoso bridges the divide, showing how your entrepreneurial spirit can be a powerful force for faith. This book might change not just how you do business, but why you do it.
New
Jeffrey Pfeffer
|
Harvard
Business
Review
Press
What Were They Thinking? Unconventional Wisdom About Management
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Goodreads rating: 3.65
from $8.90
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In stock: Well Read
"What Were They Thinking?" is more than just a critique—it's a dive into the common missteps in corporate strategy led by anecdotal evidence and research that can transform your company's approach. If you're ready to question the status quo and eager for wisdom to guide you past the pitfalls that snag so many, this book by Jeffrey Pfeffer is your page-turning companion for smarter management decisions. Its concise chapters make it an easy yet potent read for anyone in a leadership role or aiming for one.
New
Mac Anderson
|
Simple
Truths
212 Service: The 10 Rules for Creating a Service Culture
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Goodreads rating: 4.0
from $8.90
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In stock: Like New
If you're in search of a quick guide that can help transform your team's approach to customer service, "212 Service" is it. Mac Anderson has a knack for distilling complex concepts into bite-sized, easy-to-implement ideas. By spending just half an hour with this book, you and your team can learn fundamental rules that could make a genuine difference in creating a service culture that stands out.
New
Seth Godin
|
Portfolio
Purple Cow: Transform Your Business by Being Remarkable
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Goodreads rating: 3.78
from $11.90
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In stock: Well Read
If the idea of standing out in a crowded marketplace excites you, 'Purple Cow' is a must-read. Seth Godin's refreshing take on marketing strategies will guide you through the necessity of innovation and distinctiveness. It's for anyone eager to leave behind the safety of the ordinary and embrace the potential of being noteworthy in their field.
New
Aurelien Colson, Alain Lempereur, Michele Pekar |
Wiley
The First Move: A Negotiator's Companion
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$12.90
from $9.16
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Goodreads rating: 4.13
Regular price
$12.90
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In stock: Like New, Very Good
If you're someone who negotiates regularly and feels there's room for improvement, "The First Move: A Negotiator's Companion" could be a game-changer for you. The book offers a fresh perspective combining the best of different global approaches to negotiation. By adopting even a fraction of the strategies outlined, you're bound to become more responsive to your clients' needs, helping you to close deals more effectively and with a greater sense of responsibility. This isn't just about business success; it's about transforming your interactions in a way that yields positive, professional relationships.
New
Travis Bradberry, Jean Greaves |
Talentsmart
Leadership 2.0
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Goodreads rating: 3.83
from $8.90
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In stock: Very Good
0."
2. Leadership 2.0 is a great read for individuals who want to develop their leadership skills. The book introduces a new paradigm of leadership and provides a step-by-step program for increasing core and adaptive leadership skills. It offers a self-assessment edition of the bestselling 360 Refined(TM) leadership test that reveals your scores for all 22 core and adaptive leadership skills. The book's 100+ leadership strategies are pinpointed to help you increase your leadership skills the most. Readers can expect to learn effective tools that can help them adapt and become successful leaders in competitive workplaces and turbulent economic conditions.
New
John C. Maxwell
|
Thomas
Nelson
Inc
Developing the Leader Within You
from $4.90
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Goodreads rating: 4.21
from $4.90
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In stock: Very Good
If you're aiming to improve your leadership skills and potentially inspire others in your organization, John C. Maxwell's "Developing the Leader Within You" is ideal. Maxwell delivers key insights with relatability and depth, focusing on integrity and positive change. The take-homes from this book are not only instrumental for aspiring leaders but also enlightening for anyone interested in personal development. This isn't just about managing; it's about transformative leadership.
New
Cesar A. Hidalgo
|
Basic
Books
Why Information Grows: The Evolution of Order, from Atoms to Economies
from $15.90
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Goodreads rating: 3.97
from $15.90
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In stock: Well Read
If you're the type who likes peering under the hood of complex systems, "Why Information Grows" might just electrify your curiosity. Hidalgo takes you deep into the thought-provoking interplay between physics and economics, exploring how order, in the form of information, arises and fuels growth. It's an unconventional perspective that could change how you perceive economic development and the role of networks in crafting the world’s economic tapestry.
New
Sun Tzu, Gerald A. Michaelson |
Adams
Media
Sun Tzu: The Art of War for Managers: 50 Strategic Rules
from $8.90
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Goodreads rating: 3.83
from $8.90
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In stock: Well Read
If you're looking to get an edge in business, this is the book for you. It adapts ancient military strategies from Sun Tzu's "The Art of War" into practical advice for today's business battles. Each of the 50 strategic rules is translated into terms that will resonate with modern managers, and the additional commentary from various translators provides depth. With examples and real-world experiences, the book doesn't just theorize but also demonstrates how these strategies can be employed effectively in modern management scenarios. It's a blend of time-honored tactics and modern business sense.
New
Seth Godin
|
Upstart
Pub
Co
The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money
from $16.90
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Goodreads rating: 3.96
from $16.90
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In stock: Well Read
If you've got a brilliant business idea simmering in your mind but your wallet is echoing empty halls, Seth Godin's "The Bootstrapper's Bible" might just be your guide to turning that idea into reality. Godin is a master at distilling complex business concepts into actionable advice, especially for those with more creativity than capital. You'll find his 'magic rules' and 'commandments' aren't just inspiring—they're practical stepping stones to bootstrap your way to success without a financial safety net.
New
Philippe Lasserre, Hellmut Schütte |
Palgrave
Macmillan
Strategies For Asia Pacific Meeting New Challenges
from $30.90
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Goodreads rating: 3.56
from $30.90
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In stock: Very Good
If you're navigating the complex business landscapes of the Asia Pacific region, this book is like a compass. Philippe Lasserre dissects the unique challenges and provides smart, context-aware strategies that can really help in understanding the nuances of this dynamic market. It’s a perfect companion for entrepreneurs and executives looking to expand their horizon in the East.
New
Luc de Brabandere
|
Kaplan
Publishing
The Forgotten Half of Change: Achieving Greater Creativity Through Changes in Perception
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Goodreads rating: 3.53
from $8.90
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In stock: Very Good
If innovation is your game but you feel stuck, "The Forgotten Half of Change" might just be the playbook you need. Luc de Brabandere guides you through a paradigm shift that fosters creativity in a world where adaptation is key. This book can reframe your mindset, giving you the tools to inspire and innovate in an ever-changing corporate landscape. It's not just about what you do, but how you see.
New
Edward de Bono
|
Harper
Colophon
Lateral Thinking: Creativity Step by Step
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Goodreads rating: 3.77
from $8.90
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In stock: Well Read
Recommendation: This practical guide offers techniques to develop lateral thinking to generate innovative ideas. It teaches readers to move beyond vertical thinking, which focuses on one logical step after another, to seeing the potential in lateral thinking. Edward de Bono argues that vertical thinking is useful but not the only way to solve problems and generate creative solutions. Recommended for those looking to cultivate creativity in both personal and professional settings.
New
Umesh Desai, Nandini Vijayaraghavan & Umesh Desai |
World
Scientific
Publishing
Company
The Singapore Blue Chips: The Rewards & Risks of Investing in Singapore's Largest Corporates
from $20.90
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Goodreads rating: 3.64
from $20.90
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In stock: Like New
If you've been curious about dipping your toes into Asian markets, specifically Singapore, this book can be your solid ground. It maps out the landscape of the country's corporate giants, offering a balanced perspective on potential gains and pitfalls. Think of it as your investment compass for navigating Singapore's bustling economic environment.
New
Hans Gieskes, Rob Docters |
Emerald
Publishing
Limited
Ethics and Hidden Greed: Your Defense Against Unethical Strategies and Violations of Trust
from $13.90
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Goodreads rating: 0.0
from $13.90
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In stock: Like New
In a world where trust is at a premium, "Ethics and Hidden Greed" might feel like a compass through murky waters. If you're frequently facing tough choices at work or you're questioning the integrity behind corporate decisions, this book provides insights on maintaining your moral compass amidst pressure. It's for anyone aspiring to navigate their career and personal paths with honesty and integrity.
New
Satya Nadella
|
Harper
Collins
Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone
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Goodreads rating: 3.79
from $35.90
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In stock: Very Good
"Hit Refresh" isn’t just an autobiography or a business guide; it's a thought-provoking look at how technology is shaping our future. Nadella's unique perspective as both a tech leader and a humanist offers a glimpse into the ethical and innovative considerations driving one of the world's largest tech companies. Perfect for those intrigued by leadership, change, and the societal impact of technology.
New
Reed Hastings, Erin Meyer |
Virgin
Books
No Rules Rules: Netflix and the Culture of Reinvention
from $11.90
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Goodreads rating: 4.28
from $11.90
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In stock: Well Read
If you're intrigued by the inner workings of one of today's most dynamic companies, "No Rules Rules" will be a compelling read. Reed Hastings' unorthodox management principles provide rare insights into fostering creativity and innovation, making it fascinating for anyone interested in leadership, company culture, and the media industry's future. This isn't just about a company; it's about a mindset shift that challenges conventional business norms.
New
Anthony J. Venables, Paul Krugman, Masahisa Fujita |
Mit
Pr
The Spatial Economy - Cities, Regions, and International Trade
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Goodreads rating: 3.78
from $8.90
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In stock: Very Good
If diving into the complexities of urban economics and international trade feels like opening a treasure chest to you, then 'The Spatial Economy' is the map you need. The book tackles meaty concepts with vigor, guided by authors Fujita, Krugman, and Venables, who are like the triumvirate of economic geographers. Whether you're a student or a seasoned economist, the book's innovative take on the subject is like a compass pointing to the future of economic thought.
New
Dennis Shirley, Andy Hargreaves |
Corwin
The Global Fourth Way: The Quest for Educational Excellence
from $14.90
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Goodreads rating: 4.05
from $14.90
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In stock: Very Good
If you’re passionate about evolving the educational landscape, "The Global Fourth Way" beckons you. Andrew Hargreaves provides a pragmatic blueprint for transformative leadership in education, marrying inspirational ideals with the concrete skillset needed to enact significant reform. Through relatable success stories and solid strategies, this book offers a pragmatic approach to making sustainable, positive changes in the educational system, making it an invaluable tool for educators and leaders committed to excellence.
New
Rachel Maddow
|
Crown
Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth
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$13.90
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Goodreads rating: 4.35
Regular price
$13.90
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In stock: Very Good
Maddow's "Blowout" offers a daring and insightful tour of the murky intersections between global politics and the oil industry. Her sharp wit pierces through the complex narrative, unearthing the impact of fossil fuels on corruption, democracy, and global unrest. If you're eager to understand how these forces shape our world, Maddow serves as an incisive guide, ready to challenge your perceptions about the oil that fuels our lives literally and figuratively.
New
Dan Heath, Chip Heath |
Random
House
Business
Books
Switch: How to Change Things When Change Is Hard
from $8.92
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Goodreads rating: 4.03
from $8.92
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In stock: Like New, Very Good
This book is a great read for anyone struggling with change. The authors illustrate how our minds can be tricked into resisting change, and provide practical strategies to overcome this resistance. The book is filled with real-life examples, making it relatable and engaging. The most unique feature of this book is its emphasis on a simple mindset shift that can be used to conquer any obstacle. If you're looking to make lasting changes in your life, this book is a must-read.
Sold out
Siong Guan Lim, Joanne H Lim |
World
Scientific
Publishing
Company
The Leader, the Teacher & You: Leadership Through the Third Generation
from $3.90
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Goodreads rating: 4.04
from $3.90
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Out of stock
This book is a must-read for anyone who aspires to be a true leader. Through his diverse experiences and deep insights, Lim Siong Guan presents a fresh take on leadership, emphasizing the importance of enabling others to be their best selves. His personal stories, particularly those involving Mr Lee Kuan Yew and Dr Goh Keng Swee, offer invaluable lessons on personal and position leadership. Whether you're a CEO, a teacher, or just someone looking to make a difference, this book will guide you towards excellence and empower you to lead with compassion and purpose.
New
Mark H. McCormack
|
Profile
Books
What They Don't Teach You at Harvard Business School
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Goodreads rating: 3.61
from $7.90
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In stock: Like New
If you've ever felt that your business degree didn’t quite prepare you for the realities of the working world, Mark McCormack's "What They Don't Teach You at Harvard Business School" might be the missing piece of your puzzle. McCormack's hands-on experience translates into savvy advice, covering the nuances of networking, negotiation, and career advancement. It's a must-read for understanding the unspoken rules of business from someone who's conquered the field.
New
Larry S. Julian
|
Adams
Media
God Is My CEO: Following God's Principles in a Bottom-Line World
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Goodreads rating: 4.08
from $9.90
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In stock: Like New
If you're navigating the tricky waters of aligning your personal faith with professional responsibilities, "God Is My CEO" could be a lighthouse for you. Larry Julian doesn't just preach from a pedestal; he dives into real stories of leaders who've been in your shoes. You'll find comfort and actionable advice in these pages, encouraging a harmony between the corner office and your core values.
New
Judith Leary-Joyce
|
Ft
Press
Inspirational Manager: How to Build Relationships That Deliver Results
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Goodreads rating: 4.06
from $8.90
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In stock: Very Good
If you're aiming to transition from just managing to truly inspiring your team, "Inspirational Manager" could be just the game-changer you've been seeking. It provides pragmatic approaches not just for improving results, but also for building meaningful relationships in the workplace. With anecdotes from real-life managers and actionable strategies, this book could be the catalyst for making every day, not just Fridays, something to look forward to for you and your team.
New
Thomas L. Wheelen, J. David Hunger |
Addison-wesley
Pub
(sd)
Strategic Management and Business Policy
from $8.90
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Goodreads rating: 3.87
from $8.90
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In stock: Like New
If you're eyeing that corner office or simply want to better understand the moves your company makes, "Strategic Management and Business Policy" could serve as your playbook. This book breaks down complex strategic concepts into digestible parts, perfect for anyone looking to sharpen their business acumen and strategic planning skills.
New
Stephen P. Robbins, Timothy A. Judge |
Pearson;
13
Edition
(2015-04-02)
Essentials of Organizational Behavior
from $39.90
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Goodreads rating: 3.67
from $39.90
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In stock: Very Good
Looking to understand the human element at work? "Essentials of Organizational Behavior" gives you a digestible introduction to organizational behavior, which is the lifeblood of workplace dynamics. As a brief yet comprehensive review, it's perfect if you want to grasp the core concepts without drowning in complexity. Plus, it's tailored to help shape your approach to future roles and interactions in any organizational setting.
New
William J. Stevenson
|
Richard
D
Irwin
Production/Operations Management
from $8.90
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Goodreads rating: 4.11
from $8.90
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In stock: Well Read
If you're looking to grasp the intricacies of production and operations in business, this book is for you. Stevenson breaks down complex concepts with a clarity that can bridge the gap between academia and real-world application. It’s a go-to manual for anyone studying business or already in the field who wants to improve their understanding and practical skills in managing operations.
New
Stephen P. Robbins, David A. DeCenzo |
John
Wiley
&
Sons
Inc
Human Resource Management
from $8.90
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Goodreads rating: 4.07
from $8.90
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In stock: Well Read
If you're looking to stay ahead in the dynamic field of HR, this book is a treasure trove. DeCenzo and Robbins have done a stellar job of capturing the ongoing transformations in human resource management, making complex concepts digestible. With an emphasis on real-world application, you'll find yourself equipped with both understanding and practicality for today's diverse and change-driven workplace.
New
Leigh L. Thompson
|
Ft
Pr
The Truth About Negotiations
from $8.90
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Goodreads rating: 3.76
from $8.90
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In stock: Well Read
Leigh L. Thompson's book could be just the resource you're looking for if you're keen to sharpen your negotiation skills. Whether you're in sales, management, or simply looking to improve your day-to-day interactions, the 53 truths laid out here are bite-sized enough to grasp quickly yet powerful enough to make a real impact on your technique. Plus, the promise of better business relationships and win-win outcomes makes it a smart investment of your reading time.
New
William S. Kane
|
Ft
Press
The Truth About Thriving in Change
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Goodreads rating: 3.14
from $8.90
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In stock: Well Read
If you're feeling the pressures of change at work or you're tasked with leading your team through transitions, this book by William S. Kane could be an invaluable resource. It's like having a mentor guide you through change management with tried-and-tested advice broken down into actionable steps. It's particularly helpful for those who appreciate a practical approach to overcoming the inevitable challenges of change in business.
New
Mike Davidson
|
Macmillan
The Grand Strategist - The Revolutionary New Management System
from $8.90
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Goodreads rating: 3.44
from $8.90
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In stock: Well Read
If you're feeling bogged down by complex management theories that seem out of touch with the real-world hustle, "The Grand Strategist" could be a breath of fresh air. Mike Davidson distills the chaos into four straightforward questions that can guide anyone toward clearer, more effective leadership. Think of it as a compass that might help you navigate the rapidly changing landscapes of modern business with confidence. Plus, who wouldn't want to get more done and actually enjoy the process?
New
Mainak Dhar
|
Wiley
Brand Management 101 - 101 Lessons from Real-World Marketing
from $8.90
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Goodreads rating: 3.21
from $8.90
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In stock: Well Read
If you're venturing into the realm of marketing or brand management, "Brand Management 101" could be an enlightening companion. Mainak Dhar delivers compact, digestible nuggets of wisdom that are grounded in real-world experiences, making this a practical read rather than a theoretical textbook. It's a book that speaks to marketers looking for actionable insights.
New
Jack Trout, Steve Rivkin |
Mcgraw-hill
The Power of Simplicity - A Management Guide to Cutting Through the Nonsense and Doing Things Right
from $8.90
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Goodreads rating: 3.83
from $8.90
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In stock: Well Read
If you're feeling overwhelmed by the constant influx of business theories and want a straightforward approach to management, this book might be just what you need. Jack Trout, with his grounded expertise, offers insights that could cut through the noise, promising a more efficient work environment and improved morale. It's like having a wise mentor guide you back to business basics, without any costly frills.
New
James M. Kouzes, Richard O. Mason, Ian Mitroff |
Jossey-bass
Publishers,
Inc.
The Leadership Challenge: How to Get Extraordinary Things Done in Organizations
from $8.90
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Goodreads rating: 4.01
from $8.90
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In stock: Well Read
If you've ever felt that leadership is a nebulous concept, "The Leadership Challenge" might just change your perspective. Kouzes and Posner pack this book with actionable insights based on extensive research. It's tailored not just for corporate honchos but also for leaders in education and nonprofits. Dive in to discover how you can make extraordinary things happen wherever you are.
New
John Philip Jones
|
Jossey-bass
Inc
Pub
What's In A Name? - Advertising And The Concept Of Brands
from $8.90
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Goodreads rating: 3.8
from $8.90
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In stock: Well Read
If the power of a name has ever intrigued you, this book is your gateway to understanding the psychology and effectiveness of branding in advertising. John Philip Jones presents compelling arguments, backed by research, that will challenge your perceptions of marketing success and consumer habits. It could change the way you think about every ad you see.
New
Mark Pendergrast
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Phoenix
For God, Country and Coca-Cola: The Unauthorized History of the Great American Soft Drink and the Company That Makes It
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Goodreads rating: 3.9
from $5.90
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In stock: Well Read
If you're intrigued by the fusion of cultural history and business sagas, this book's for you. Imagine immersing yourself in the fizzy tale of Coca-Cola, a drink that's more than just a beverage—it's a symbol of the American dream. Pendergrast offers a candid, detailed narrative filled with a kaleidoscope of characters who shaped not just a brand, but an international phenomenon. It's a story of ambition, secrecy, and the sweet taste of success, much like the drink it chronicles. Perfect for history buffs and marketing enthusiasts alike.
New
Michel Robert
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Mcgraw-hill
Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors
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Goodreads rating: 3.83
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In stock: Very Good
If you're looking to understand how top companies stay ahead with their products, this book provides more than just tips—it's a deep dive into a process that's been refined through a decade of research. Stories from real businesses bring the concepts to life, making it a practical guide for anyone aiming to revitalize their organization's product development.
New
Howard R. Moskowitz
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Pearson
P
T
R
Selling Blue Elephants: How to Make Great Products That People Want Before They Even Know They Want Them
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Goodreads rating: 3.26
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In stock: Very Good
If you've ever wondered how products capture the zeitgeist before it's even defined, "Selling Blue Elephants" provides a captivating insight. It explores a groundbreaking method for product development that will intrigue anyone with a keen interest in marketing or anyone who's fascinated by how consumer needs are anticipated and met, sometimes even before consumers themselves are aware of them.
New
Jesper Kunde
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Financial
Times
Management
Corporate Religion - Building a Strong Company Through Personality and Corporate Soul
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Goodreads rating: 3.53
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In stock: Very Good
"Corporate Religion" is insightful for anyone intrigued by the intersection of corporate culture and brand identity. Kunde guides you through the art of nurturing a company with a strong personality and soul, much like cultivating belief within. Think of it as learning how to make brands resonate on a deeper level, beyond mere products, which could be vital for current or aspiring leaders in the business world.