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Sun Zi Bing Fa: Strategic Applications to Business and Marketing Practices

by Chow-Hou Wee
$6.90
Sun Zi Bing Fa: Strategic Applications to Business and Marketing Practices
Sun Zi Bing Fa: Strategic Applications to Business and Marketing Practices

Ancient war strategies reimagined for modern business.

If you're feeling like your business acumen needs a boost, this book lays out ancient military strategies in a way that's directly applicable to the business world. The tactful blend of historical wisdom with contemporary business scenarios serves as a practical guide. Whether you're a seasoned executive or an up-and-coming entrepreneur, the tactical insights could give you an edge in your strategic thinking and planning.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
New

Sun Zi Bing Fa: Strategic Applications to Business and Marketing Practices

by Chow-Hou Wee
$6.90
ISBN: 9789813130951
Authors: Chow-Hou Wee
Publisher: Pearson
Date of Publication: 2017-01-01
Format: Paperback
Related Collections: Business, History, Philosophy
Related Topics: History, Theory, Management, War, Leadership, Politics
Goodreads rating: 3.0
(rated by 2 readers)

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Description

Sun Zi Bingfa: Strategic Applications to Business and Marketing Practices in an expanded edition of best-seller Sun Tzu: War and Management. Authentic yet easy-to-read, this insightful book applies a corporate strategy analysis framework on the ancient Chinese military treatise. It provides real-life examples to illustrate the application of the concepts.
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

 

Similar Reads

Ancient war strategies reimagined for modern business.

If you're feeling like your business acumen needs a boost, this book lays out ancient military strategies in a way that's directly applicable to the business world. The tactful blend of historical wisdom with contemporary business scenarios serves as a practical guide. Whether you're a seasoned executive or an up-and-coming entrepreneur, the tactical insights could give you an edge in your strategic thinking and planning.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.